Overview

Fractional Head of Marketing — Audience Growth and AI-Enabled Discovery

Remote | Canada or United States | Contract | Fixed monthly retainer

The company is seeking an experienced fractional marketing leader to grow its audience, reach new markets, and turn established expertise into consistent sales. Its offerings include online education, professional services, memberships, and consumer products that help people make informed home design decisions.

The company is entering a new stage of growth as search behavior and AI change how people discover expertise. Priorities include reaching new audiences, expanding beyond the existing customer base, and building measurable paths from discovery to purchase. This is an embedded leadership role with responsibility for strategy, team guidance, and marketing performance. The anticipated commitment is approximately 10–15 hours per week, with the final scope and schedule agreed upon with the successful candidate.

Responsibilities

• Develop and lead a focused marketing strategy that attracts new audiences and increases customer acquisition and revenue.
• Identify promising customer segments, markets, partnerships, and distribution channels for the company's educational offerings, services, and products.
• Work with the founder to shape offers, positioning, pricing recommendations, and campaigns that translate expertise into compelling reasons to buy.
• Develop an acquisition plan across relevant channels, including paid advertising, video, social media, search, partnerships, affiliates, and email.
• Guide the company's response to AI-driven changes in discovery, including strategies to improve visibility in AI-generated answers and recommendations.
• Apply AI tools thoughtfully to customer research, campaign testing, content repurposing, analysis, and marketing workflows.
• Mentor the Marketing Manager, strengthening planning, decision-making, analytical skills, and leadership.
• Lead weekly marketing meetings, set priorities, assign clear ownership, and keep campaigns moving through completion.
• Direct internal team members and external specialists, coordinating with website and systems support.
• Establish practical reporting on audience growth, qualified leads, conversion, acquisition costs, and revenue.
• Deliver an initial 90-day plan with clear priorities, budget recommendations, measurable goals, and regular progress reviews.

Qualifications

• Proven senior marketing leadership experience as a Head of Marketing, Marketing Director, CMO, or equivalent.
• Demonstrated success growing a founder-led business in online education, memberships, ecommerce, consumer products, or a related field.
• Evidence of acquiring new customers beyond an existing email list or established following.
• Strong understanding of the U.S. consumer market and marketing to consumer or professional audiences.
• Practical experience with AI-enabled marketing and working knowledge of strategies for improving visibility in AI-driven discovery, including how to assess results.
• Ability to connect positioning, offers, acquisition channels, and customer journeys to measurable commercial outcomes.
• Experience leading a small team and mentoring a developing marketing manager.
• Sound judgment in managing budgets, prioritizing opportunities, and testing ideas before scaling investment.
• Ability to guide specialists working with marketing, analytics, customer communication, ecommerce, and advertising platforms.
• A collaborative, direct communication style and the ability to work effectively with a creative founder.
• Availability for regular meetings during Pacific business hours.