Fractional VP of Product

Overview

The company is a high-growth ad tech organization that combines next-generation creative with publisher media to create interactive experiences across web and digital out-of-home channels that drive measurable brand outcomes. The Fractional VP of Product is a part-time, senior product leadership role (approximately 5–10 hours per week) that will provide strategic direction and high-leverage guidance to the CEO, Chief of Staff, and cross-functional teams—helping sharpen product strategy, prioritization, and execution during a rapid growth phase.

Responsibilities

• Serve as a strategic advisor on product vision, roadmap, and prioritization to the leadership team.
• Define and refine product strategy to align with company objectives, revenue goals, and long-term platform vision.
• Provide an external perspective on market signals, competitive dynamics, and emerging opportunities in ad tech and adjacent digital media spaces.
• Build a structured, data-informed framework to prioritize initiatives and evaluate trade-offs between impact, effort, and dependencies.
• Review and pressure-test product requirements, user stories, and execution plans produced by the internal team.
• Evaluate technical trade-offs and partner effectively with engineering on architecture, APIs, and system integrations.
• Coach and mentor product, design, and engineering leads to strengthen the team’s product capabilities and execution.
• Communicate recommendations clearly and efficiently to executives, stakeholders, and cross-functional partners.

Qualifications

• 8+ years of product management experience, including prior experience as a VP, Head of Product, or equivalent senior product leadership role.
• Track record of setting product strategy and scaling product organizations in fast-moving, growth-stage companies.
• Background in digital media, ad tech, out-of-home, SaaS, or a related high-growth technology environment preferred.
• Strong strategic and analytical thinking with the ability to translate market and user insights into actionable guidance.
• Comfortable operating in a part-time, advisory cadence—able to get up to speed quickly, prioritize ruthlessly, and communicate efficiently.
• Excellent communication and stakeholder management, including presenting to executive teams or boards.
• Prior fractional, advisory, or consulting experience is a plus.
• Strong technical acumen: familiarity with software architecture, APIs, system integrations, and engineering trade-offs.
• Understanding of Agile methodologies, UI/UX best practices, and product lifecycle management.
• Familiarity with common design and project-management tools, cloud platforms, web technologies, and creative software is a plus.
• Passion for creative innovation and helping brands bring bold ideas to life through technology.