Interim Head of Marketing

Interim Head of Marketing - Channel Islands

Contract Type: Temporary (Maternity Cover)

Location: Channel Islands (ideally based in Guernsey or Jersey, with consideration for London-based with monthly travel)

Reporting To: Commercial Marketing Director

About the Role

Bring our island hotels to life through inspired, commercially focused marketing. You'll lead the marketing strategy for our Channel Islands Division, inspiring demand and strengthening the profile of our distinctive island hotels, restaurants, bars, spas, health clubs and event spaces.

This is an exciting opportunity to combine strategic leadership with hands-on delivery, creating campaigns and partnerships that engage guests, celebrate the destination and translate creativity into measurable commercial growth.

Key Responsibilities

Shape the divisional marketing strategy

• Create annual and quarterly marketing plans aligned with revenue, guest and brand objectives. • Deliver integrated campaigns across the most effective channels for each hotel and audience. • Lead the divisional events calendar and bring core Group seasonal campaigns to life locally. • Manage the marketing budget, prioritising investment against agreed goals and measurable return.

Build distinctive brands and compelling campaigns

• Develop creative campaigns that strengthen awareness and the Division's strategic positioning. • Create local and destination partnerships that build reach, relevance and commercial opportunity. • Develop propositions that position our hotels as leading destinations for weddings, meetings and events. • Drive demand for restaurants, bars, spa experiences and health club membership in local markets. • Supply engaging stories, imagery and themes for Group content and magazine activity.

Accelerate digital and social performance

• Work with digital teams and agencies to improve SEO, paid media, qualified traffic and conversion. • Ensure every Channel Islands hotel and outlet is represented accurately and compellingly online. • Use CRM and loyalty insight to grow consented audiences across stays, dining, wellness and events. • Lead the divisional social media plan, ensuring content is engaging, consistent and brand aligned.

Lead through collaboration and insight

• Partner with General Managers and commercial and operational teams to align marketing with business priorities. • Manage PR support, media opportunities and reputation matters with sound judgement and pace. • Lead agencies, freelancers and suppliers against clear briefs, budgets and performance expectations. • Develop the Marketing Assistant and report clearly on objectives, budgets, KPIs and recommended actions.

Required Qualifications & Experience

• Significant marketing management experience within a luxury hospitality brand, with exposure to destination marketing. • A strong record of developing and delivering integrated, multi-channel marketing plans. • Commercial acumen, with experience managing budgets and measuring return on investment. • Sound knowledge of digital marketing, including SEO, paid media, CRM, social and conversion. • A flair for brand positioning, content and campaigns that connect with different audiences. • Experience of PR, reputation management and productive external partnerships. • Outstanding stakeholder skills and the confidence to influence across hotels and Group teams. • A collaborative, organised and hands-on leadership style, with experience developing others. • Strong analytical, communication and presentation skills, with a clear focus on results.

Benefits

• Competitive salary package plus performance bonus (discussed at interview). • Company pension scheme, life insurance and single private medical cover. • 28 days holiday (including bank holidays) and enhanced sick pay. • Access to wellbeing support through our Employee Assistance Programme. • Ongoing career development with in-house and external training, including apprenticeships and industry-recognised courses. • Colleague discounts on hotel stays, food and drink, and annual loyalty rewards. • Access to retail and wellness discounts through our online benefits platform. • A welcoming, inclusive culture where long-term friendships and diversity are celebrated.