Fractional Growth Marketer

Fractional Growth Marketer (Contract)

B2B Pipeline & Outbound Growth Operator | 60-90 Day Engagement

Overview

Hands-on Fractional Growth Marketer role focused on building a repeatable outbound pipeline engine. This is a build-and-execute growth role focused on outbound pipeline generation, not a traditional marketing position.

What You'll Do

Work directly with leadership to build and launch outbound growth campaigns targeting operational and technical buyers in complex B2B environments.

Campaign Development

• Translate ICPs and buying triggers into focused outbound campaigns
• Develop campaign structure, targeting, messaging, and execution plans

Account & Contact Targeting

• Build target account lists
• Identify and source the right decision-makers and stakeholders

Outbound Execution

• Create and launch outbound sequences across email and LinkedIn
• Develop messaging focused on real operational pain points and business outcomes

Pipeline Development

• Generate qualified conversations and meetings
• Track campaign performance and optimize based on results

CRM & Process Infrastructure

• Recommend and help implement a simple CRM structure (likely HubSpot CRM)
• Establish a repeatable outreach and follow-up process
• Ensure activity and pipeline are measurable

Sales Enablement Support

• Assist with lightweight supporting assets: landing pages, case studies, credibility materials
• Focus is speed and effectiveness--not overengineering

What Success Looks Like

Within 60-90 days:

• Outbound campaigns are live and running
• A repeatable outreach process is established
• Measurable response rates are achieved
• Qualified meetings are being booked
• Early-stage pipeline is being generated
• A scalable growth process is in place for internal sales resources to build on

What This Role Is NOT

• Not a social media management role
• Not SEO/content-heavy
• Not a branding-focused marketing position
• Not a traditional marketing manager role
• Not a closing sales role

Ideal Candidate

We're looking for someone who:

• Has built outbound or demand generation systems from scratch
• Can demonstrate real pipeline/results from past campaigns
• Is highly execution-oriented and moves quickly
• Understands how to reach operational and technical buyers
• Is comfortable building systems in fast-moving environments

Experience in construction, infrastructure, healthcare systems, field services, or technical B2B environments is a plus--but not required.

Engagement Details

• Contract / fractional engagement
• 60-90 day initial term
• Remote / flexible
• Compensation: $3,000.00 - $5,000.00 per month
• Job type: Contractor