Fractional Growth & Performance Lead

The Role

Performance Marketing

• Hands-on management of Meta, Google and TikTok advertising accounts.
• Campaign builds, optimisation, budget allocation and performance analysis.
• Diagnose underperforming campaigns and implement turnaround plans.
• Drive customer acquisition, revenue growth and marketing efficiency.
• Identify and scale growth opportunities.

Creative & Content Performance

• Own the creative strategy behind paid media performance.
• Develop testing roadmaps, messaging and campaign concepts.
• Brief and direct graphic designers, video editors and content creators.
• Ensure a continuous pipeline of performance-focused creative assets.

UGC & Creator Programs

• Develop and manage UGC and creator content initiatives.
• Create creator briefs, scripts and content frameworks.
• Direct content production to improve advertising performance.
• Build repeatable content systems that support growth.

Founder Partnership

• Work directly with founders and operators to solve growth challenges.
• Contribute commercially, not just tactically.
• Bring ideas, challenge assumptions and identify opportunities.
• Take ownership of outcomes, not simply activity.

Essential Experience

• 5+ years' experience in performance marketing, growth or digital acquisition.
• Strong hands-on expertise across Meta and Google Ads.
• Experience working with beauty, wellness, lifestyle, retail or eCommerce brands.
• Proven ability to improve performance and scale revenue.
• Experience directing creative production and UGC programs.
• Strong commercial acumen and analytical capability.

Work Arrangement

• Part-time, hybrid role based in Sydney NSW
• Flexible part-time structure
• Immediate start

Why Join?

• Work across a portfolio of consumer brands.
• Direct access to founders and decision-makers.
• Significant ownership and autonomy.
• Flexible part-time structure.
• Opportunity to solve real growth and turnaround challenges.
• Long-term opportunity with scope to grow alongside the business.