Fractional Event Marketing Lead

About the Role

SysCloud is looking for an experienced, hands-on Fractional Event Marketing Lead to help build a repeatable and measurable event marketing program.

Our team already manages the operational and logistical aspects of events. We are looking for someone who can focus specifically on the marketing strategy surrounding the events we attend—before, during, and after each event.

We are looking for individual consultants and not marketing agencies. We prefer individuals who can derive results in the most cost effective manner.

What You'll Work On

1. Assess Our Current Event Marketing Approach

Review our recent and upcoming events and understand:

• Which events we currently attend
• How we promote events today
• How customers and prospects are invited
• How leads are captured
• How sales follows up after events
• What content is created around events
• How event effectiveness is currently measured

Identify the most important opportunities to improve the process.

2. Build an Event Marketing Playbook

Create a repeatable pre-event, during-event, and post-event marketing process.

This may include:

Before the Event

• Develop the event marketing plan and timeline
• Define target customer and prospect audiences
• Plan pre-event customer and prospect outreach
• Develop email and campaign recommendations
• Build social media promotion plans
• Identify and coordinate speaking opportunities
• Recommend booth messaging, offers, and supporting content
• Identify opportunities for customer participation
• Help create plans to book meetings in advance

During the Event

• Recommend how leads and customer interactions should be captured
• Help prioritize high-value prospects and accounts
• Identify opportunities to create content at the event
• Coordinate customer stories, interviews, or social content where appropriate
• Help ensure event messaging is consistent with the campaign

After the Event

• Build structured post-event nurture campaigns
• Segment and prioritize event leads
• Coordinate marketing-to-sales follow-up
• Develop ways to repurpose event content
• Create post-event social and content opportunities
• Measure results and document learnings

3. Improve Event Measurement

Help us establish a practical way to evaluate events.

Potential measures may include:

• Meetings booked
• Target accounts engaged
• Qualified leads generated
• Opportunities created
• Pipeline generated or influenced
• Customer meetings
• Customer participation
• Speaking opportunities
• Content created
• Cost relative to results

4. Run Focused Event Marketing Experiments

Rather than changing everything at once, recommend a small number of improvements to test across upcoming events.

For each experiment:

• Define the hypothesis
• Identify the target audience
• Define the activity
• Establish the expected outcome
• Measure the result
• Document what worked and what did not

What Success Looks Like

During the initial engagement, we would expect this consultant to help us:

• Establish a repeatable event marketing playbook
• Improve pre-event promotion and meeting generation
• Create a consistent post-event follow-up process
• Improve coordination between marketing and sales around events
• Establish meaningful event-marketing metrics
• Run measurable event-marketing experiments
• Document results and recommendations
• Help us determine which event-marketing activities should be expanded

Who We're Looking For

You may be a strong fit if you:

• Have significant B2B event marketing experience
• Have worked within SaaS, technology, cybersecurity, or a related field
• Have experience developing event campaigns from pre-event through post-event follow-up
• Know how to connect events to pipeline rather than treating events only as branding activities
• Are comfortable working closely with Sales and Customer Success
• Can move between strategy and hands-on execution
• Understand email campaigns, social promotion, lead nurturing, and campaign measurement
• Are highly organized and comfortable creating repeatable processes
• Use data and experimentation to make decisions
• Can clearly communicate what is working, what is not working, and what should happen next

Experience with Salesforce, HubSpot, education/K-12 technology, cybersecurity, or IT would be valuable.

Engagement Model

Engagement: Part-time / Fractional

Duration: Initial 3–6 month engagement, with potential to expand based on results

Location: Remote / NJ (Red Bank Area)

This will initially be a fractional consulting engagement with consistent weekly availability.

We expect to agree on:

• A defined number of hours each week
• Specific upcoming events to focus on
• Clear priorities and deliverables
• Weekly or biweekly progress reviews
• Measurable objectives
• Documentation of results and recommendations

The initial engagement is expected to run approximately 3–6 months.

If the experiment is successful, there may be an opportunity to expand the scope or continue the relationship.