Optimization Manager
Job Description
Who you are
- 5+ years of experience in operations, process optimisation or project management roles
- A tenacity to understand your product, not just how customers use it, but how the technology works behind the scenes
- Strong organisational skills, structured thinker with the ability to manage and prioritise multiple requests at the same time
- Strong communicator and collaborator to rally teams together behind initiatives
- Drive to improve on existing processes and not accept 'good enough' or 'the norm'
- Preferred: An understanding of Gaming and Subscriptions customers and their needs
- Preferred: Understanding of Subscription model businesses
What the job involves
- Our team operates within the 'Services Commercial' group who are dedicated to driving growth and engagement of PlayStation's subscription services
- This wider group strives to maximise new subscriber acquisition, improve subscriber retention, and provide a compelling reason for people to return to the service year after year. Our core product, PlayStation Plus, is critically important to PlayStation's vision and strategy
- This role reports into the Subscription Optimization team who are responsible for delivery, execution, Go-to-Market organization and optimization of processes, campaigns and initiatives across the 'Services Commercial' group
- The successful candidate will help shape how we engage PlayStation Plus subscribers – ensuring campaigns feel timely, rewarding, and aligned to what players value most in their subscription. With a mix of creative thinking and analytical focus, you'll support the delivery of campaigns across key touchpoints, including benefit messaging, upsell nudges, retention tactics, and major moments
- This is a hands-on, collaborative role that works closely with cross-functional teams to make our campaigns smarter, sharper, and more effective
- You'll contribute to testing and refinement efforts, help improve targeting and workflows, and ensure our messages reach the right players in the right way. Whether it's reminding customers to renew to keep enjoying their benefits, supporting a big content release, or fine-tuning how we engage players, you'll play a core role in helping Plus feel like a service built around our players—every single day
Plan and Deliver Subscriber Campaigns
- Lead campaign planning across always-on and high-impact moments (e.g. monthly games, events, catalogue drops)
- Coordinate briefings and execution across CRM, Creative, Experience, and Marketing teams
- Create campaign playbooks that distinguish BAU from moments that require elevated strategy and creative effort
Optimize Customer Touchpoints
- Monitor campaign performance and surface opportunities to improve targeting, timing, or message clarity
- Identify friction points in the subscriber journey and propose improvements
- Increase efficiency of internal processes for campaign tracking, planning, and cross-functional alignment
Refine Targeting and Support Experimentation
- Develop audience strategies that ensure targeting is relevant, effective, and avoids conflicts across campaigns and experiments
- Support message testing and experimentation to improve campaign performance
- Collaborate with Product and Analytics teams to enhance tools and systems that support targeting and delivery
Compensation: $62 - $93 USD per hour
Work Arrangement: Remote from US
Level: Senior and Expert level
About the Company
Since the release of the PS1 in 1994, PlayStation has been a consistent leader in the video gaming market. Its consoles are iconic in the gaming community - PlayStation has produced both the top-selling and fastest-selling console of all time - and the company is still pushing boundaries. Its current flagship - the PS5 - promises to revolutionize gaming, featuring new technology that will create improvements across the board.
As well as its consoles, PlayStation has also developed online services, connecting its users and giving them access to diversified media. A PlayStation can be used for a huge range of activities - from Netflix to guided workouts - which has led to the expansion of the company's audience over time and across generations.
PlayStation faces competition in its field from the likes of Microsoft, with its Xbox range, and PC gaming, which has been becoming more popular in recent years. Regardless, PlayStation shows no signs of slowing down. The upcoming implementation of in-game ads in free games looks to significantly increase revenue, and the wider PlayStation gaming experience also appears to be evolving from plans to launch live service games in upcoming years.
Company Mission: To create a gaming experience without barriers that fits the needs of players of all abilities.