Alexa B.

Experience

• 

  HEALTHY DASH OF SOCIAL

  Fractional Marketing Partner | Consultant | Fractional Head of Marketing | Head of Content

  Sep 2017 - Present

  • Skills in this position:
  • Digital Marketing Strategy
  • Social Media Management
  • Marketing Campaign Management
  • Content Marketing
  • Marketing Analytics
  • ❝She dove deep into our brand and values to create a plan...the value…from her work is tremendous.❞
  • ❝…a strategic partner with solid communication skills…keen understanding of cutting edge
  • social media + culture + copywriting and ‘make it happen’ attitude.❞
  • ➤ Grow client audiences and engagement by planning, creating, and developing compelling visuals, campaign messages, and content for social media and email marketing. Coordinate photography / videography shoots, and source vendors and locations.
  • ➤ Deliver high-impact, measurable, and data-driven marketing services spanning social media management, content creation, web design, email marketing, graphic design, influencer marketing, search engine optimization, blog management, copywriting, growth and community management, paid ads management, virtual assistance, and project management.
  • ➤ Build strong community relationships by demonstrating corporate social responsibility through annual offering of pro-bono digital marketing services to a select nonprofit. Impacted small business during COVID-19 by providing free social media support.
• 

  ICF

  Marketing Manager (Contract)

  Nov 2024 - Mar 2025

  • Built strategic marketing initiatives for ICF's (HPHS) division, successfully developing and implementing comprehensive
  • campaign plans across multiple service areas including Public Health, Cybersecurity, and Technical Training & Assistance
  • programs.
  • Orchestrated cross-functional collaboration between Creative Services and subject matter experts to develop compelling
  • marketing materials and thought leadership content, resulting in increased program visibility and lead generation across diverse
  • stakeholder groups
  • Managed end-to-end campaign development and execution for multiple federal health programs, demonstrating ability to
  • coordinate complex marketing initiatives while adhering to strict government compliance requirements and brand guidelines
  • Developed and executed integrated marketing strategies to drive engagement and program awareness across diverse audience segments
• 

  Splunk

  Global Partner Marketing Manager (contract)

  Apr 2024 - Oct 2024

  • Developed annual and six-month comprehensive marketing plans with strategic global partners.
  • Managed the creation and execution of marketing campaigns, programs, events, and activities with these strategic partners.
  • Collaborated with partners across ecosystems such as Global Systems Integrators (GSIs) and Managed Service Providers (MSPs).
  • Successfully implemented comprehensive marketing plans within a four-month timeframe.
  • Enhanced partner engagement and collaboration through high-impact marketing campaigns.
  • Strengthened partnerships with key players, driving growth and market presence.
• 

  Corval

  Marketing Consultant

  Mar 2023 - Jul 2024

  Corval provides a cloud-based platform that supports biopharma companies in strategic planning and commercialization.

  • Developed Corval’s initial digital marketing strategy, which led to a 122% increase in web traffic and an 88% lift in lead generation.
  • Collaborated with sales to create alignment and lead generation sequences, significantly enhancing the sales funnel.
  • Partnered with vendors to create and execute content calendars, launching a successful panel strategy that increased brand awareness.
  • Devised and managed Corval's social media strategy, ensuring consistent brand messaging and engagement.
• 

  Connections Health Solutions

  Digital Marketing Manager

  Jun 2022 - Jun 2023

  Connections Health Solutions provides immediate, comprehensive behavioral health crisis care and stabilization services.

  • Developed and executed a multi-channel marketing approach, improving stakeholder reach and engagement significantly.
  • Oversaw the Connections Health Solutions brand, ensuring correct usage and implementation across all internal and external channels.
  • Implemented a new social media strategy, increasing online brand presence across key audiences: teammates, patients, providers, and health plans.
  • Managed logistics and collateral development for corporate and local events and tradeshows, ensuring high-level, under-budget execution.
• 

  Antenna

  Marketing Consultant

  May 2022 - Dec 2022

  • Support marketing plans; accountable for execution and management of tactical plans
  • Project management including marketing tactical plan (including events – tradeshows), deployment and management within Wrike
  • Reconcile the campaign lead and opportunity flow into Salesforce and then into Spotfire; monitor and follow up to ensure lead movement
  • Collect and prepare marketing plan related data for analysis
  • Day to day management of updates to the Payer Assets and management of budget/forecast files
  • Support the movement towards new tool development in support of overall marketing process efficiencies
  • Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers. Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors
  • Collaborate across the Payer Segment marketing team to increase knowledge and improve efficiencies
• 

  Lumiata

  Digital Marketing Manager

  Feb 2021 - Mar 2022

  • Planning, implementing and monitoring digital marketing campaigns across all digital networks.
  • Handling strategic online initiatives
  • Leading online marketing campaigns from idea stage through execution and implementation
  • Monitoring online campaigns to keep them fresh and effective
  • Manage SEO and SEM efforts
  • Plan and manage social media platforms
  • Plan and manage email campaigns
  • Evaluate and recommend updates to the website that can improve lead generation
  • Prepare accurate reports on our marketing campaign’s overall performance
  • Coordinate with advertising and media experts to improve marketing results
  • Identify the latest trends and technologies affecting our industry
  • Staying current with emerging opportunities in the digital marketing world

• Sweaty Wisdom

  Client Relations Manager

  Jan 2018 - Dec 2019

  Sweaty Wisdom is a social media and branding agency focused on digital marketing strategies.

  • Engaged with the local business community by writing blog posts to enhance their digital marketing strategies.
  • Curated and managed visual content feeds for multiple digital marketing platforms.
  • Managed client accounts and built a supportive community within the agency's network.

• Rebel Health, LLC

  Social Media Manager

  Jan 2018 - Dec 2019

  Rebel Health, LLC is a company.

  • Developed and executed social media strategies, leading to enhanced community building and engagement.
  • Implemented Dubsado CRM system, enabling effective impact measurement of social media strategies with data collection and analysis.
  • Facilitated a comprehensive content calendar, aligning posts with business goals and audience interests.

• Healthy Dash of Sass

  Marketing Director

  Sep 2016 - Oct 2024

  • Marketing Director - B2C | E-Commerce
  • Oversaw all aspects of social media strategy and operations for Healthy Dash of Sass and clients. Measured performance and aligned social strategies with the brand platform and marketing KPIs.
  • Enhanced social media engagement and performance through strategic alignment with marketing objectives.
  • Drove brand awareness and customer engagement through effective social media operations.
  • Events Marketing Manager - B2B & B2C
  • Generated increased event attendance through innovative experiential marketing strategies. Managed the full scope of event production, including strategy, team management, setup/teardown, and project management.
  • Achieved heightened brand visibility and customer engagement through successful event marketing strategies.
  • Ensured seamless execution and positive attendee experiences by effectively managing all aspects of event production.
• 

  Mount Carmel Health System

  Central Scheduling Referral Specialist

  Jan 2016 - Dec 2018

  Mount Carmel Health System is a healthcare provider offering comprehensive health services through multiple facilities in Ohio.

• 

  The Ohio State University Wexner Medical Center

  Registration and Admission Representative

  Jan 2014 - Dec 2016

  The Ohio State University Wexner Medical Center is a leading academic medical center offering comprehensive healthcare services and education.

• 

  Panera Bread

  Assistant Manager

  Jan 2011 - Dec 2014

  Panera Bread is a nationally renowned chain of bakery-cafes known for its fresh ingredients and hospitality.