- OperationsCOOFractional
What a fractional operations manager does, what one costs, and when to hire. Get matched with vetted operations talent through Go Fractional.
Dallas, TX, USA
Annabel Fuller, Founder of Next Shore Advisors, excels in revolutionizing customer service through strategic AI and GenAI implementations. With a robust foundation from roles at Paramount and Showtime, Annabel brings unparalleled insight into crafting dynamic, future-forward customer engagement strategies. At the helm of Next Shore Advisors, she offers cutting-edge fractional leadership, guiding organizations through transformative journeys. Annabel's passion lies in leveraging technology to elevate customer interactions, driving unparalleled business success through innovation.
A global DTC brand revolutionized its customer support operations through strategic AI implementation. By deploying AI-powered chatbots, tuning intent models, and introducing generative AI agent assist tools, the brand achieved 4x improvement in chatbot accuracy, 8% deflection of live agent volume, and a 25% reduction in agent handle time while significantly boosting agent morale.
A leading streaming company transformed its customer service operations from a $1M budget overage to $250K in savings through strategic channel redesign. By shifting customers from expensive phone support to cost-effective digital channels, such as live chat, the company achieved a 24% cost reduction, a 19% improvement in ticket resolution, and a 15% increase in workforce productivity, while enhancing the customer experience.
Founder & Principal Consultant
Jan 2025 - Present
Next Shore Advisors is a boutique consulting firm specializing in customer service transformation and digital support strategy. The company partners with enterprises across industries to design and implement AI-powered solutions that streamline operations, enhance scalability, and improve customer experiences. With expertise spanning omnichannel support, workforce optimization, and organizational redesign, Next Shore Advisors helps businesses modernize their service models while balancing efficiency with a human touch. Its tailored approach positions it as a trusted advisor for organizations navigating the next era of customer support.
Vice President, Customer Care
Jan 2024 - Nov 2024
Paramount Global is a major media and entertainment company that operates well-known television networks, including CBS, MTV, Nickelodeon, Comedy Central, and BET, alongside Paramount Pictures film studio. The company reaches audiences worldwide through its diverse portfolio of brands across broadcast, cable, and digital platforms, with a particular focus on its growing Paramount+ streaming service, which competes with major players like Netflix and Disney+. Paramount Global produces a wide range of content from blockbuster films to popular TV series, serving as one of the Fortune 500 entertainment companies with operations spanning multiple countries and generating over $30 billion in annual revenue.
Vice President, Customer Care
Aug 2018 - Jan 2024
Showtime Networks is a premium television network known for critically acclaimed original series, documentaries, sports programming, and blockbuster movies. The network has produced award-winning content, including series like "Homeland," "Billions," and "The Chi," establishing itself as a leading premium entertainment brand. In 2023, Showtime was integrated with Paramount+ as part of Paramount Global's streaming strategy, combining Showtime's premium content with Paramount+'s broader entertainment offerings. This integration allows Showtime's high-quality programming to reach audiences through both traditional cable and the growing streaming platform.