Erin L.

Experience

• Erin Lem content strategy

  Content Strategy Consulting

  Jul 2023 - Present

  Erin Lem content strategy offers content strategy and advisory services for early to growth stage startups.

  • Provided content strategy services tailored to startup needs for web, email, and digital growth.
  • Identified growth opportunities and designed content strategies that align with brand KPIs.
  • Executed content initiatives that significantly improved brand presence and engagement.
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  Motherly

  VP Content Strategy + Operations

  Mar 2021 - Jun 2023

  Motherly is a digital media brand that provides expert parenting advice and resources for modern mothers.

  • Collaborated cross-functionally with the exec team to drive revenue and growth, while mentoring and energizing a distributed content team.
  • Created editorial processes, including establishing a scalable content strategy road map with a focus on SEO, referral and email growth.
  • Developed and helped manage strategic partnerships to drive traffic and brand awareness, with partners that include The White House to represent the voices of mothers in US policy, Apple News, MSN, Yahoo and more.
  • Launched and managed The Motherly Collective, Motherly’s first-ever guest contributor network and onboarded 100+ thought leaders in less than a year.
  • Led content strategy for annual State of Motherhood survey report, the largest statistically significant survey of mothers in the US.
  • Created and helped implement an affiliate content strategy that resulted in a new and robust revenue opportunity
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  Tinybeans

  Head of Editorial

  Feb 2020 - Mar 2021

  Tinybeans is a family-focused digital media company offering private photo-sharing and parenting resources.

  • Executed a search engine optimization strategy, along with improved KPI tracking and analysis.
  • Overhauled email marketing strategy with A/B tests, new content franchises, and growth analysis.
  • Strategized and developed affiliate revenue content with new verticals to boost revenue.
  • Managed brand voice and content strategy across 14 direct reports.
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  Red Tricycle

  Senior Editorial Director

  Jan 2013 - Feb 2020

  • Oversaw strategic content initiatives as Editorial Director prior to Tinybeans acquisition.
  • Enhanced the editorial vision, increasing audience engagement and brand reach.
  • Led a team in creating innovative family-oriented content that captivated parents nationwide.

• NBC Bay Area

  Contributing Writer

  Aug 2011 - May 2012

  NBC Bay Area is a regional hub providing news and lifestyle content in the San Francisco Bay Area.

  • Compiled comprehensive research on local real estate trends and developments.
  • Authored engaging articles and curated visual galleries highlighting standout properties in the region.
  • Effectively managed multiple projects to produce timely and relevant real estate content.
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  Red Tricycle

  Managing Editor

  Jun 2011 - Jan 2013

  • Pioneered content strategy roadmap catering to local and national content expansion within the U.S.
  • Expanded team efficiently on a limited budget, proving pivotal for early-stage start-up growth.
  • Analyzed content performance metrics to refine strategies for social media, email, and web platforms.
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  NBC Universal

  Contributing Writer

  Jan 2011 - Dec 2012

  NBC Universal is a major global media company with diverse entertainment networks and studios.

  • Researched and curated content for leading real estate blogs focusing on celebrity and luxury markets.
  • Crafted engaging real estate articles and photo galleries to enhance audience engagement.
  • Delivered high-quality writing and research outputs under tight deadlines.

• Janklow & Nesbit Associates

  Contracts Associate

  Oct 2007 - Aug 2010

  Janklow & Nesbit Associates is a literary agency representing a wide range of authors.

• LX.TV

  Executive Assistant / Production Assistant

  Oct 2006 - Oct 2007

  LX.TV produces lifestyle and entertainment programming for television and digital platforms.