Gary B.

Andersen-Barber Design is a boutique freelance design studio focused on brand identity, web design and marketing collateral. The studio combines visual storytelling and practical UX to create responsive websites, print materials and digital campaigns for small-to-medium clients.

• Lead freelance Senior Graphic/Web Designer delivering end-to-end brand and digital design work (identity, art direction, collateral).
• Design and prototype responsive websites and UI, producing wireframes, high-fidelity mockups and interactive prototypes to align stakeholders and developers.
• Implement sites and templates (CMS and static builds), coordinate handoff with developers, and manage cross-browser/responsive quality assurance.
• Develop brand systems and visual assets (logos, style guides, typography, iconography) to ensure consistent multi-channel expression.
• Produce marketing and sales collateral (print and digital) including brochures, presentations and social graphics, and manage print production specifications.
• Manage client relationships, scope projects, estimate budgets and timelines, and coordinate external vendors (devs, printers, photographers).
• Optimize UX and content layouts to improve engagement and conversion, and provide ongoing design support and maintenance as needed.

Satellite Design Ltd is an owner-operated design studio providing end-to-end design services—branding, product and web design, and client consulting. The company focuses on delivering practical design solutions, managing projects from discovery through delivery and client onboarding.

• Founded and operated the studio, overseeing business strategy, client acquisition and day-to-day operations.
• Owned full project lifecycle: client discovery, scope and proposal writing, resourcing, delivery and post-launch support.
• Built and managed a network of contractors and collaborators (developers, illustrators, copywriters, printers) to scale capacity per project.
• Defined and implemented studio processes for estimating, scheduling, quality control and client communication to improve on-time delivery.
• Led client workshops, presented design proposals and translated business goals into design and product requirements.
• Managed financials including budgeting, pricing strategy, invoicing and profitability tracking, and iterated on service offerings to increase repeat business.