Hannah C.

Experience

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  Consumable

  Senior Designer

  Feb 2025 - Present

  Consumable is the leading audio advertising technology company, redefining how brands connect with audiences through addressable, high-performance audio. Our platform reaches nearly 220 million Comscore-verified users across 30+ billion monthly impressions, expanding the audio ecosystem to deliver unique, immersive audio experiences wherever listeners engage.

  • Strategic Brand Ownership: Architected a comprehensive 360° brand system and governance guidelines, redefining the visual identity across web, social, and product ecosystems to ensure cross-platform scalability.
  • Digital Product Leadership: Led the end-to-end UX/UI redesign and launch of the Consumable, Promocast, and Radio.com web properties, successfully bridging sophisticated aesthetic standards with high-conversion marketing KPIs.
  • Mobile App Ecosystems: Directed the user experience and interface strategy for two flagship mobile applications (Promocast and Radio.com), prioritizing intuitive navigation and cohesive brand storytelling.
  • Growth & Engagement: Engineered a visual storytelling strategy through original carousel content, driving a +70% increase in LinkedIn engagement and establishing the brand as a thought leader in the space.
  • Sales Enablement & Data Visualization: Translated complex, data-driven technical requirements into high-impact sales decks and motion demos that humanized the product offering for key stakeholders and clients.
  • Creative Operations & AI Integration: Optimized the internal design workflow by integrating AI-driven tools (Claude x Figma MCP, ChatGPT, Gemini, Lovable) into Trello-based project management, reducing production cycles and increasing team agility.
  • Multi-Brand Governance: Developed and socialized sub-brand guidelines for an expanding portfolio, ensuring visual consistency while allowing for distinct market positioning.

• Independent Design & Brand Consultant

  Visual Designer

  Oct 2015 - Present

  Consumer/CPG: Hexclad, UpSpring, Simply Interactive Tech & SaaS: BigMarker, eSkill, Frisco Analytics, Graphite Healthcare: Humana

  • Cross-Vertical Brand Strategy: Partnered with diverse startups and established enterprises—including Hexclad, UpSpring, and BigMarker—to architect and execute comprehensive brand identities across packaging, social media, and digital ecosystems.
  • Go-to-Market Execution: Engineered visual systems for high-stakes product launches, translating complex marketing goals into high-converting social storytelling (carousels) and multi-channel creative strategies.
  • Full-Funnel Creative Direction: Designed end-to-end assets ranging from physical product packaging to large-scale video/CTV advertising, ensuring a cohesive "human-centered" brand narrative across all consumer touchpoints.
  • Strategic Sales Enablement: Produced data-driven sales materials and investor decks for technical clients (e.g., Frisco Analytics, eSkill), effectively bridging the gap between technical data and visual persuasion.
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  Integrate.io

  Senior Designer

  Jun 2022 - Apr 2023

  Integrate.io is a low-code data pipeline platform specializing in Operational ETL so companies can automate business processes and manual data preparation. Its three core use cases focus on: 1) File data preparation and B2B data sharing 2) Preparing and loading data to CRMs and ERPs such as Salesforce, NetSuite, and HubSpot 3) Powering data products with real-time database replication

  • Portfolio Brand Transformation: Spearheaded the comprehensive rebranding of Integrate.io and DreamFactory, architecting a unified visual identity and "Design Language System" that modernized the brand across the entire Xenon Partners portfolio.
  • Strategic Agency Management: Served as the primary lead for external creative agencies, ensuring rigorous brand governance and high-fidelity execution for all outsourced deliverables.
  • High-Impact Web Launch: Orchestrated the end-to-end redesign and launch of the Integrate.io web platform, aligning sleek UX with a new messaging strategy that directly drove increased organic traffic and CTRs.
  • Systems Implementation: Codified and socialized company-wide brand standards, transforming a fragmented ecosystem into a cohesive, "single source of truth" for internal and external stakeholders.
  • Growth Design: Engineered high-performance visual assets for PPC, social, and email channels, utilizing a data-driven approach to optimize user engagement and lead generation.
  • Executive Communication: Designed and produced strategic trend reports, investor pitch decks, and internal roadmaps, translating complex technical infrastructure into persuasive, human-centered narratives for leadership.
• 

  Thrasio

  Graphic Designer (DTC)

  Mar 2021 - Jan 2022

  Thrasio is on a mission to reimagine how the world’s most loved products become accessible to everyone. So we use world-class expertise and the smart application of data science to figure out why particular products garner great ratings, reviews, and rankings. We work to make these items better or create new ones to meet changing demands. Then we help get those products to more people, so everyone can love the stuff they have. We seek out entrepreneurs who share our passion. And we constantly look to the future, searching for ways to make our company more diverse and inclusive, our processes more sustainable, and our world more equitable. This constant pursuit of better has helped make us the world’s leading next-generation consumer goods company.

  • DTC Brand Integration: Orchestrated the visual rebranding and market integration of newly acquired DTC brands, collaborating with cross-functional leads in SEO, eCommerce, and Paid Social to ensure a seamless transition into the Thrasio ecosystem.
  • High-Volume Creative Systems: Designed and deployed a massive library of high-conversion assets—including full web interfaces, PDPs (Product Description Pages), and infographics—for top-tier FBA household brands (e.g., Angry Orange, California Beach Co).
  • Design Team Onboarding: Standardized and led the onboarding program for the DTC design team, creating training frameworks that ensured rapid brand fluency and adherence to rigorous quality standards for new hires.
  • Performance-Driven Visuals: Developed a robust ecosystem of social and PPC assets that balanced aesthetic "premiumization" with the data-driven requirements of Amazon and direct-to-consumer marketplaces.
  • Multi-Brand Governance: Maintained design integrity across a diverse portfolio of 10+ distinct brands, including Mixology & Craft, URBN Fit, and Sdara Skincare, ensuring each brand scaled without losing its unique identity.

• Lemonkind

  Founding Designer

  Jan 2020 - Aug 2020

  • Founding Creative Strategy: Served as the inaugural design hire, partnering directly with the CEO to build the brand’s visual identity and design language from the ground up.
  • End-to-End Brand Ownership: Architected the complete visual ecosystem for a lean, high-growth startup, encompassing everything from Shopify/Amazon D2C storefronts to physical product packaging.
  • Full-Funnel Growth Design: Engineered a holistic marketing engine—including high-conversion landing pages, automated email flows, and social storytelling—that directly scaled the brand’s digital footprint and community engagement.
  • Operational Agility: Managed the entire creative production lifecycle with total autonomy, including vendor relations for print, packaging logistics, and large-scale environmental design for industry tradeshows.
  • Market Positioning: Conducted continuous competitive research and trend analysis to ensure the brand remained a visual leader in the crowded health and wellness market.

• Align

  Marketing Designer

  May 2019 - Jan 2020

  Align is a leading global provider of technology infrastructure solutions, managed IT services and data center deployment. For more than 30 years, our team has worked tirelessly to ensure our clients’ technologies are leading-edge, secure and sized to their business requirements. With offices in New York, London, Chicago, San Francisco, Arizona, New Jersey, Texas and Virginia, Align supports clients of any size, location or marketplace. Combining project management skills, expert knowledge of technology systems, and a true team spirit, Align has successfully managed some of the most challenging IT projects.

  • Integrated Brand Launch: Partnered with C-Suite leadership and external HubSpot developers to execute a comprehensive brand refresh and website launch, ensuring visual consistency across all technical and marketing touchpoints.
  • Multi-Channel Brand Execution: Translated new brand identity guidelines into a cohesive digital and print ecosystem, encompassing social media, email marketing, and high-stakes sales collateral.
  • Sales Enablement & Content Production: Produced a high volume of data-driven marketing assets—including white papers, case studies, and eBooks—designed to streamline the sales cycle and support lead generation efforts.
  • Environmental & Event Design: Conceptualized and designed full-scale event collateral, including large-format banners and promotional materials, while capturing on-site photography to fuel real-time social media engagement.
  • Cross-Functional Alignment: Coordinated directly with Marketing and Sales departments to ensure all design output remained strictly aligned with quarterly business KPIs and campaign objectives.
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  Creative Office Resourcs

  Marketing Designer

  Apr 2018 - Jun 2019

  Creative Office Resources (COR), a WBENC-Certified Women’s Business Enterprise and one of the largest MillerKnoll Certified Dealers in North America, creates environments where people connect, collaborate, and thrive. With more than 35 years of experience, our team delivers expertise at scale with a personalized touch, offering furniture and prefabricated interior construction solutions that bring each client’s vision to life. Backed by over 400 employees across multiple offices and warehouses in New England and the Tri State area, COR combines industry leading technology, diverse expertise, and a collaborative approach to deliver spaces that empower people and organizations.

  • High-Stakes Proposal Architecture: Developed complex print and digital RFPs (Request for Proposals) that directly secured contracts with Tier-1 firms, specializing in high-end architectural and furniture solutions.
  • Herman Miller Brand Governance: Acted as a key design stakeholder for Herman Miller-related sales tools, ensuring all visual aids and informational content adhered to rigorous global brand standards.
  • Systemic Sales Enablement: Revamped the entire library of proposal templates and sales materials—including lookbooks and infographics—to streamline the presentation workflow for the regional sales team.
  • Web Launch Coordination: Facilitated the launch of a new company website, serving as the primary design link between stakeholders and developers to ensure a high-fidelity, user-centric interface.
  • Strategic Email Marketing: Managed the end-to-end lifecycle of internal and external email campaigns, establishing a consistent visual cadence and messaging strategy for the brand.
  • Cross-Functional Synergy: Collaborated across departments to align marketing collateral with evolving sales targets, ensuring design output was both aesthetic and revenue-driven.
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  East Cambridge Savings Bank

  Marketing Graphic Designer

  Apr 2016 - Nov 2017

  East Cambridge Savings Bank is a full-service mutually held bank that is committed to be the preferred banking partner in the communities it serves. Established in 1854, the Bank strives to provide an exceptional customer experience and generous support for the community. Headquartered in Cambridge, the Bank has locations in Arlington, Belmont, Cambridge, Chelsea, Malden, Medford, Somerville, Waltham, and Woburn as well as an educational training facility at Cambridge Rindge and Latin School. The Bank is a member of the Federal Deposit Insurance Corporation (FDIC) and the Depositors Insurance Fund (DIF). Equal Housing Lender. NMLS # 441396. Visit www.ecsb.com for more information. East Cambridge Savings Bank is an Equal Opportunity Employer.

  • Integrated Campaign Management: Orchestrated the end-to-end execution of multi-channel marketing campaigns, utilizing a mix of traditional and digital media to drive regional brand awareness and customer acquisition.
  • Strategic Vendor Relations: Managed high-level partnerships with third-party agencies, print houses, and media outlets, ensuring all deliverables met rigorous quality standards and remained on budget.
  • Omnichannel Visual Assets: Produced a diverse portfolio of large-scale and small-format design assets—including billboards, print advertisements, and brochures—maintaining total brand consistency across the physical and digital landscape.
  • Internal Brand Communications: Revitalized the internal communications strategy through the production of executive newsletters and weekly digital announcements, improving employee alignment with corporate initiatives.
  • Marketing Analytics & Reporting: Monitored and synthesized campaign performance data, providing leadership with actionable insights and post-campaign analysis to optimize future marketing spend.
  • Event Design & Coordination: Directed the visual identity and logistical planning for community-facing marketing events, successfully translating the bank’s legacy into engaging physical brand experiences.