Han W.

San Francisco, CA, USA

Fractional CTO, Mentor, and Builder

With over two decades of deep and diverse experience spanning startups to Google, I’ve built a toolbox to drive success in building MVPs, finding product-market fit, scaling, and managing mature products. As a Fractional CTO and advisor, I excel in helping companies navigate complexities and changes, communicating the strategies and rationales to all cross-functional stakeholders in languages they understand.


How can I add value for you?

Han W.

Work

  • I joined Sonder at Series C stage. In my roughly 3 years of tenure at Sonder, I


    • scaled my engineering org size from 6 to 53

    • contributed to the system architecture scaling effort which transitioned a collection of monoliths to a cohesive SOA

    • built out a set of processes that increased engineering productivity by 20%

    • envisioned and delivered a product strategy that reduced operational cost by 78%

    • contributed to the due diligence process that led to Sonder's successful IPO in early 2022

  • Contributed to the first release of the Google Search AI Overview launch. Led my team and collaborated with 5 different cross-functional teams in ML research, product, design, infrastructure, and technical writing for this project. It took 5 months from concept to launch.

Experience

  • ViviScout

    ViviScout

    Fractional

    Nov 2025 - Present

    ViviScout provides real-time access to arterial health data through a non-invasive wearable device, enabling continuous monitoring of hemodynamic parameters.

  • HW Tech Consulting LLC

    HW Tech Consulting LLC

    Founder

    Jul 2025 - Present

    • Fractional CTO & engineering leadership services for early stage VC-backed startups
    • Tech due diligence & post-close integration for PE firms and strategic acquirers
    • Tech consulting for SMBs to increase efficiency, grow revenue, and solve businesses challenges
    • https://hwconsulting.tech/
  • More Good Days

    More Good Days

    Advisor

    Sep 2022 - Present

    Digitally delivered programs grounded in the latest advancements in neuroscience and psychology for chronic pain.

  • Google

    Sr. Engineering Manager

    Mar 2022 - Dec 2024

    At Google, solving complex problems and creating opportunities with technology is at the heart of everything they do, aiming to improve lives globally.

    • Partnered with AI research, data science, technical writing, data engineering, and other Search teams to build and launch the Search AI Overview feature, demonstrating leadership in cross-disciplinary collaboration.
    • Owned multiple high-profile Search teams with search traffic constituting up to 4% of all Google Search, showcasing significant impact on core services.
    • Developed growth strategies and a three-year roadmap with cross-functional stakeholders, illustrating strategic planning and forward-thinking.
    • Led the launches of several key Search features by collaborating with up to six cross-organizational and cross-functional teams, contributing to a growth of Search up to 0.015%.
  • Sonder Inc.

    Sonder Inc.

    Director of Engineering

    Jul 2021 - Mar 2022

    Inspiring, award-winning design meets modern, mobile-first service. Welcome to the future of hospitality.

    • Created and grew strong cross-functional partnerships, leading an engineering org that supported significant growth in two major business domains at Sonder.
    • Drove company-wide adoption of a software procurement process SOP, endorsed by senior leadership.
    • Executed a tech strategy that integrated booking, operational task management, and supply chain systems into a seamless platform, achieving 22% operational efficiency and cost savings.
    • Successfully championed a low-code development model, reducing product development costs by 78% and delivery times by 75%.
  • Sonder Inc.

    Sonder Inc.

    Sr. Engineering Manager

    Jun 2019 - Jul 2021

    • Drove the engineering initiative to shift the architecture from a monolith to microservices to sustain the product's growth and scale.
    • Raised engineering output by an average of 20% across all teams by revamping development processes and elevating team leaders.
    • Rebuilt the engineering career rubric for the entire organization, resulting in clearer expectations and processes.
    • Mentored and sponsored the growth and promotion of high-performing team members to tech leads and engineering managers.
  • NachoNacho

    NachoNacho

    Advisor

    Aug 2018 - Jan 2023

    NachoNacho is a B2B SaaS & AI + Services Marketplace powered by fintech, offering businesses massive discounts on major SaaS products and a streamlined way to manage subscriptions.

  • Granular

    Granular

    Director of Engineering - AcreValue

    Oct 2017 - Nov 2018

    Granular is a software and analytics platform improving farming efficiency, yields, and profits with a commitment to managing environmental impact. It's part of Corteva Agriscience, a leader in applying Silicon Valley tech to agriculture.

    • Led and drove the growth of the ML-based farmland valuation product by 10x in one year.
    • Closely collaborated with data science, product, and QA to re-architect and rebuild the data pipeline on AWS, reducing new data processing time from 2 weeks to 1 day.
    • Grew the engineering team by 5X and built out a QA team of 3.
  • Storefront

    Storefront

    CTO

    Nov 2015 - Oct 2017

    Storefront is a technology platform that makes retail accessible to anyone in the world, offering over 10,000 retail space listings worldwide.

  • Soldsie

    Soldsie

    Director of Engineering

    Dec 2014 - Nov 2015

    Soldsie is the world’s first social shopping service, helping retailers increase their profits through sales on Facebook and Instagram, managing everything from inventory to payment processing.

  • CircleUp

    CircleUp

    Engineering Manager

    Jun 2014 - Nov 2014

    CircleUp uses data and machine learning technology to empower entrepreneurs with funding and support, facilitating investments for 500+ brands with its platform, Helio.

  • DemandStreet

    DemandStreet

    Co-founder and CTO

    Nov 2012 - Jun 2014

    DemandStreet’s social media marketing platform helps small businesses generate leads, drive referrals, and publish engaging social content for industries like healthcare and beauty.

  • MyVest

    MyVest

    Senior Software Developer / Technical Team Lead

    Aug 2010 - Oct 2012

    MyVest provides strategic and technological investment management solutions for the financial services industry.

  • Structural

    Senior Software Developer

    Jan 2009 - Aug 2010

    Structural is a company.

  • Barclays Global Investors

    Barclays Global Investors

    Fixed Income Design and Development Engineer

    Aug 2005 - Dec 2008

    BlackRock is a leading investment management corporation, providing asset management, risk management, and advisory services globally.

  • Citrix Systems UK Ltd.

    Citrix Systems UK Ltd.

    Intern Software Engineer

    Jul 2002 - Sep 2002

    Bitly enhances link management with customizable and trackable short links, QR codes, and landing page solutions.

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