Joshua J.

Experience

• 

  Halo Media LLC

  Director of Product Design

  Apr 2023 - Present

  Halo Media delivers cutting-edge web design, software development, and AI-driven platforms. Our team builds scalable, user-friendly solutions designed to power growth and innovation.

  • Directed product design for web, software, and AI-driven platforms to deliver scalable, user-friendly solutions.
  • Led cross-functional design and development teams to launch client-facing digital products.
  • Established design systems and UX standards to improve consistency and speed.
  • Oversaw prototyping and usability testing to optimize user journeys and conversions.
• 

  Halo Media LLC

  Design Director

  Feb 2022 - Apr 2023

  • Managed the design team to deliver web and marketing creatives aligned to product goals.
  • Drove visual strategy and brand cohesion across digital products and campaigns.
  • Mentored designers and established workflows for handoff to engineering.
  • Collaborated with product and engineering to prioritize UX improvements.
• 

  Halo Media LLC

  Senior Designer

  Jun 2020 - Feb 2022

  • Designed UI and visual assets for client websites and marketing campaigns.
  • Created responsive layouts and collaborated with developers on implementation.
  • Produced high-fidelity prototypes to validate interactions and flows.
  • Contributed to brand visuals and asset libraries for reuse across projects.
• 

  Abbreviated Media

  UX Consultant

  Oct 2018 - Jun 2020

  Short engagements, measurable results.

  • Delivered UX audits and actionable recommendations for short-term client engagements.
  • Produced wireframes and rapid prototypes to validate concepts quickly.
  • Facilitated stakeholder workshops to align UX solutions with business goals.
  • Advised on information architecture and usability improvements for web products.
• 

  Spartan Race, Inc.

  VP of Digital Experience

  Jan 2018 - Sep 2018

  Spartan is for those willing to mentally and physically push to achieve your personal best. It’s a sport, mindset, community and way of life.

  • Oversaw and managed new site development to improve user experience and brand identity.
  • Designed and prototyped the “Spartan One” aggregate global web presence.
  • Coordinated closely with senior management and third-party consultancies to improve user journeys across digital products.
  • Enhanced typography and brand assets across all digital media including email, advertising, and web.
• 

  Spartan Race, Inc.

  VP of Technology

  Sep 2016 - Jan 2018

  • Managed the Technology department and liaised across Business Intelligence, Race Technology, Office IT, mobile app, and web teams.
  • On-boarded and off-boarded multiple interdepartmental platforms and software.
  • Rolled out syndicated marketing and race-side technology services to global partners.
  • Formulated and managed departmental budgets and provided cross-departmental support.
  • Led ecommerce migration from Magento to Shopify, transforming the Merchandise department with a 10x improvement.
• 

  Spartan Race, Inc.

  Director of Digital Initiatives

  Jul 2014 - Sep 2016

  • Liaised between Marketing and Technology for website design, development, and content management.
  • Completed an off-track web development project and transitioned ownership internally.
  • On-boarded internal teams to complete initial development and manage ongoing requests.
  • Trained content managers to navigate a complicated CMS and supported ongoing web initiatives.
• 

  United Electronic Industries

  New Media Manager

  Apr 2014 - Jul 2014

  UEI collects real-world data so customers can build reliable, flexible, and rugged systems for aerospace, defense, industrial, and transportation applications.

  • Coordinated, launched, and managed a social media presence and related production materials.
  • Assembled a video production studio and editing suite for in-house content creation.
  • Launched multiple lead-generation pages to support email acquisition.
  • Built and propagated organic social content across channels for diverse customer personas.
• 

  Spartan Race, Inc.

  Senior Design Lead

  Jul 2013 - May 2014

  • Led the rebrand of all company collateral and graphical assets.
  • Produced and delivered the first Brand Guidelines and Playbook.
  • Improved consistency of imagery across the social media presence.
  • Built and launched lead-gen pages and a microsite for Joe De Sena’s first book.
  • Improved all email templates and promoted use of Spartan.com over Spartanrace.com.
  • Scaled the creative team headcount by fourfold.

• GroupUs

  Creative Director

  Jan 2013 - Jun 2013

  GroupUs is a company.

  • Designed product mockups and native screens for two versions of the GroupUs mobile app.
  • Developed the corporate identity and designed the GroupUs website.
  • Created clickable prototypes for two native mobile application versions.
  • Designed native screens and coded UI for both app versions.
• 

  Pax Memoriam, Inc.

  Art Director

  Jan 2011 - Dec 2012

  Commercial real estate investment and management in New England. Properties include airport hangars and office space, medical buildings and office/warehouse units.

  • Oversaw and executed all graphical aspects of the startup organization.
  • Designed UI and technical specifications for the Pax Memoriam web application.
  • Produced product collateral and training/product introduction videos.
  • Managed all paid social and search advertising creative and production.
• 

  United Electronic Industries

  Senior Graphic Designer

  Aug 2006 - Jan 2011

  • Designed and produced marketing collateral, advertising, and website assets.
  • Led product photography, layout, design, and prepress for the annual product catalog.
  • Designed and coded marketing emails and managed email lists.
  • Designed direct mail, digital ads, trade show booths, and handled office IT administration.
  • Developed and managed the website and commerce platform, including SEO and SOP documentation for hand-off.

• Reliva, LLC

  Creative Director

  May 2004 - Apr 2006

  Reliva, LLC is a company.

  • Designed and managed marketing collateral for Reliva and its clients.
  • Created Reliva corporate identity and re-brands for several clients.
  • Developed, deployed, and managed the company website.
  • Produced product promotional materials, medical illustrations, product photography, and promotional videos.
• 

  Measurement Computing Corp

  Senior Graphic Designer

  May 1999 - Sep 2001

  The mission of Measurement Computing Corporation is to provide PC-based data acquisition hardware and software that save time and money while offering high quality and strong support.

  • Designed marketing emails, digital advertising, and corporate/product brand identities.
  • Helped develop a home-grown marketing email automation platform and hand-coded promotions.
  • Built web-based interactive product introduction UIs and hundreds of GUI icons.
  • Led the corporate rebrand from ComputerBoards to Measurement Computing Corporation and designed many product marks.
  • Created promotional animations, illustrations, and branding for software products.

• September Productions

  Intern

  Apr 1997 - Jun 1997

  September Productions is a company.

  • Assisted staff and independent producers with secretarial and courier tasks.
  • Supported minor production duties across projects and crews.
  • Helped coordinate day-to-day studio and administrative needs.
• 

  FLIR Systems Inc.

  Graphics Assistant

  Sep 1996 - May 1999

  Teledyne FLIR designs, develops, manufactures, markets, and distributes sensing technologies including thermal and visible-light imaging and analytics for defense, industrial, and commercial markets.

  • Assisted in production and design of marketing collateral and advertising.
  • Managed data collection, product photography, design, and prepress for the company’s first long-form accessories catalog.
  • Designed and prepared dozens of brochures, product data sheets, and marketing collateral for print.
  • Adjusted specs and produced advertising for industry trade publications.