Kyle W.

Seattle, WA, USA

GTM | Operations | Startup Founder

GTM and Operations leader with 10 years of experience scaling revenue, improving margins, and driving growth at high-velocity startups. Skilled in using AI and data tools to automate workflows, surface insights, and accelerate decisions. Proven success leading product-led and enterprise GTM through strategic execution and cross-functional collaboration. 

Kyle W.

Experience

  • Hookdeck

    Hookdeck

    Head of GTM

    Aug 2023 - Present

    Hookdeck is a fast and reliable event gateway for receiving, processing, and delivering asynchronous messages. It centralizes and streamlines communication between services – external providers (e.g. Shopify), internal endpoints (e.g. APIs), and any combination thereof. Configure Hookdeck platform resources and features such as event routing, filters and transformations. And let Hookdeck automatically retry failed events for painless error recovery. Our developer tooling enables teams to build, deploy, operate, and observe their event-driven applications with confidence.

    • Hookdeck is an Event Gateway. A platform that enables engineering teams to develop, test, deploy, maintain, and observe event-driven applications
  • Attentive

    Attentive

    Director of Operations

    Jun 2021 - Jan 2023

    Attentive® is the AI marketing platform for leading brands, designed to optimize message performance through 1:1 SMS and email interactions. Infusing intelligence at every stage of the consumer's purchasing journey, Attentive empowers businesses to achieve hyper-personalized communication with their customers on a large scale. Leveraging AI-powered tools, a mobile-first approach, two-way conversations, and enterprise-grade technology, Attentive drives billions in online revenue for brands around the globe. Trusted by over 8,000 leading brands such as CB2, Urban Outfitters, GUESS, and Dickey’s Barbeque Pit, Attentive is the go-to solution for delivering powerful commerce experiences for consumers with the brands they love. To learn more about Attentive or to request a demo, visit www.attentive.com

    • Collaboration with product, engineering, finance and legal teams to rebuild Tone Messaging within Attentive's Tech Stack (Concierge), influencing GTM effectiveness, process, technology, metrics reporting and data management.
    • Grew support agent organization to hundreds of members, overseeing 5 direct reports.
    • Implemented hiring and training pipelines and designed compensation packages for the global team.
    • Delivered millions of conversations for ecommerce brands such as LG and Reebok.
  • Tone

    Tone

    Co-Founder VP of Operations

    Dec 2017 - Jun 2021

    Tone helps over 1,000 online businesses text customers like a human.

    • Acquired by Attentive Mobile in June 2021
    • Conceptualized and launched Fortified Bicycles sales via Text Message, sparking a successful new venture.
    • Hired a dynamic team of approximately 30 members spanning engineering, product, sales, and marketing.
    • Drove rapid growth, scaling ARR to millions, resulting in an 8 figure acquisition.
  • Riide

    Riide

    Business Operations Manager

    Dec 2014 - Apr 2016

    Riide designs electric bikes and sells them as a subscription service. We are replacing car ownership with electric bikes for short commutes.

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