Leon W.

Experience

• Westgate Advisory

  Founder

  Jun 2025 - Present

  Westgate Advisors is a finance partner for founder-led companies navigating growth, complexity, or a transaction. We deliver executive level financial leadership through a flexible model: outsourced accounting, fractional CFO support, and M&A diligence.

  • Founded Westgate Advisory to deliver fractional CFO, FP&A, and outsourced accounting services to mid-market companies, leveraging over 15 years of experience.
  • Built a delivery model combining on-shore strategic leadership with entry-level execution talent, facilitating comprehensive finance support without the overhead of full-time hiring.
  • Provided M&A advisory and transaction support, including financial due diligence and acquisition integration for businesses with annual cash flows ranging from $500K to $5M.
  • Served diverse verticals like SaaS, CPG, ecommerce, and cannabis by implementing driver-based forecasting models and cash flow management solutions.
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  LinkedIn

  Director, Strategic Finance

  Jul 2022 - Jul 2025

  LinkedIn is a professional networking site that allows its members to create business connections, search jobs, and find potential clients.

  • Owned $18B revenue variance driver narratives across B2B/B2C businesses and oversaw integration with Microsoft's FP&A and investor relations teams, aligning metrics and reporting for C-suite
  • Collaborated with the leadership on strategic initiatives amid revenue deceleration, inflation, and headcount realignment, driving 3 ppts of margin expansion worth several billion.
  • Led forecasting and weekly pacing across revenue and opex for LinkedIn's $10B operating plan spanning 4 lines of business and 11 cost centers, delivering predictable outlook from revenue to operating income.
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  Vintner's Daughter

  Head of Finance

  Dec 2021 - Aug 2022

  Vintner’s Daughter is a luxury skincare brand focusing on creating high-quality products using whole-plant ingredients with a commitment to sustainability and impact.

  • Developed the first annual budget and long-range plan, collaborating with the CEO and Founder to set revenue targets and market expansion strategies.
  • Implemented the company's first driver-based revenue forecasting model, improving visibility to customer unit economics.
  • Managed a finance team to oversee accounting operations and financial analysis, enhancing month-end close efficiency by 50%
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  Touch of Modern

  Director, FP&A

  Apr 2021 - Jan 2022

  Touch of Modern is a leading e-commerce site for men's fashion, art, and lifestyle products, offering modern and innovative designs.

  • Led Finance & Accounting for a $140M business during a volatile period, stabilizing forecasting, cash management, and reporting.
  • Built external-facing P&L, balance sheet, cash flow plan, and pitch deck for potential acquirers, resulting in the eventual acquisition by private equity firm CSC Generation.
  • Managed external communications with debt holders throughout the asset sell-off and shareholder balloon payments, preserving creditor relationships and facilitating a smoother transition.
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  Loudpack, Inc.

  Director, Finance & Accounting

  Mar 2020 - May 2021

  Loudpack, Inc. is a premier distributor and manufacturer of cannabis products, specializing in cultivation and product development under multiple brand names.

  • Led Finance & Accounting for California's largest cannabis cultivator, establishing unit costs and implementing compliance-ready reporting.
  • Designed inventory control routines and dashboards that reduced stock imbalances.
  • Developed financial models linking BOMs, labor, and throughput to SKU-level margins.
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  Eaze (Formerly DYME Brands)

  Director, Finance

  May 2019 - Mar 2020

  Eaze is an online marketplace and technology platform that facilitates legal cannabis delivery by connecting consumers to local dispensaries.

  • Led debt-holder negotiations for DYME's $20M asset sale to Eaze. Managed stakeholder communications and maintained ethical standards throughout, completing the transaction on schedule in Dec 2019.
  • Built a $46M operating plan to forecast cash flow during a volatile period of limited fundraising, tighter cannabis regulations, and rising competition.
  • Managed the finance and accounting team of 6, applying U.S. GAAP standards, budgeting, and forecasting tools to improve reporting accuracy and shorten the month-end close cycle.
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  VSCO®

  Senior Manager, FP&A

  Apr 2017 - Apr 2019

  VSCO is a community-driven platform that equips photographers with creative tools and a network to connect with other creatives and businesses.

  • Built the company's first financial/customer acquisition model, supporting paid user growth to 5M+ customers and bookings growth from $3M/mo to $7M/mo over 2 years during the VSCO-X launch.
  • Led $30M post Series B fundraising, owning FP&A and investor materials including financial model, operating plan, and KPI narrative, and supporting diligence through close.
  • Drove marketing efficiency by analyzing subscription unit economics through cohorted user data by geography, optimizing channel acquisition strategies and maximizing return on ad spend across campaigns.

• Kabam

  Manager, FP&A

  Sep 2015 - May 2017

  Kabam is a leading mobile gaming company known for its immersive games and innovative gaming technology.

  • Developed investor-facing model, pitch deck, and maintained the data room, directly supporting Kabam's $1B acquisition by Netmarble Games in December 2016.
  • Identified in-game KPIs that optimized player engagement and retention, shaping the strategy behind Marvel Contest of Champions—a $30M/mo title and cornerstone of Kabam's $1B valuation.
  • Partnered with leaders across 10 global studios (Canada, China, UK, France, US, Brazil) to define KPIs, build revenue forecasts, and align opex assumptions using Excel and Python.
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  Shutterfly, Inc.

  Senior Financial Analyst, Revenue FP&A

  Mar 2013 - Mar 2015

  Shutterfly is a prominent e-commerce company specializing in personalized photo products and custom designs.

  • Managed gross-margin forecasts and budgets for Shutterfly's $1B e-commerce business across three business units and supporting budgeting and senior-leadership decisions.
  • Managed Manufacturing FP&A to set unit targets exceeding $500M during capacity-planning cycles, aligning production capacity with demand forecasts
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  Albertsons Companies (Formerly Safeway)

  Financial Analyst II, Marketing FP&A

  Jul 2012 - May 2013

  Albertsons Companies is one of the largest food and drug retailers in the United States, with a significant presence in diverse communities.

  • Provided financial analysis and ad-hoc reporting for Safeway's $900M consumer perishables unit, applying U.S. GAAP to support senior leadership budgeting and risk-management decisions