Leon W.

Westgate Advisors is a finance partner for founder-led companies navigating growth, complexity, or a transaction. We deliver executive level financial leadership through a flexible model: outsourced accounting, fractional CFO support, and M&A diligence.

• Founded Westgate Advisory to deliver fractional CFO, FP&A, and outsourced accounting services to mid-market companies, leveraging over 15 years of experience.
• Built a delivery model combining on-shore strategic leadership with entry-level execution talent, facilitating comprehensive finance support without the overhead of full-time hiring.
• Provided M&A advisory and transaction support, including financial due diligence and acquisition integration for businesses with annual cash flows ranging from $500K to $5M.
• Served diverse verticals like SaaS, CPG, ecommerce, and cannabis by implementing driver-based forecasting models and cash flow management solutions.

LinkedIn is a professional networking site that allows its members to create business connections, search jobs, and find potential clients.

• Owned $18B revenue variance driver narratives across B2B/B2C businesses and oversaw integration with Microsoft's FP&A and investor relations teams, aligning metrics and reporting for C-suite
• Collaborated with the leadership on strategic initiatives amid revenue deceleration, inflation, and headcount realignment, driving 3 ppts of margin expansion worth several billion.
• Led forecasting and weekly pacing across revenue and opex for LinkedIn's $10B operating plan spanning 4 lines of business and 11 cost centers, delivering predictable outlook from revenue to operating income.

Vintner’s Daughter is a luxury skincare brand focusing on creating high-quality products using whole-plant ingredients with a commitment to sustainability and impact.

• Developed the first annual budget and long-range plan, collaborating with the CEO and Founder to set revenue targets and market expansion strategies.
• Implemented the company's first driver-based revenue forecasting model, improving visibility to customer unit economics.
• Managed a finance team to oversee accounting operations and financial analysis, enhancing month-end close efficiency by 50%

Touch of Modern is a leading e-commerce site for men's fashion, art, and lifestyle products, offering modern and innovative designs.

• Led Finance & Accounting for a $140M business during a volatile period, stabilizing forecasting, cash management, and reporting.
• Built external-facing P&L, balance sheet, cash flow plan, and pitch deck for potential acquirers, resulting in the eventual acquisition by private equity firm CSC Generation.
• Managed external communications with debt holders throughout the asset sell-off and shareholder balloon payments, preserving creditor relationships and facilitating a smoother transition.

Loudpack, Inc. is a premier distributor and manufacturer of cannabis products, specializing in cultivation and product development under multiple brand names.

• Led Finance & Accounting for California's largest cannabis cultivator, establishing unit costs and implementing compliance-ready reporting.
• Designed inventory control routines and dashboards that reduced stock imbalances.
• Developed financial models linking BOMs, labor, and throughput to SKU-level margins.

Eaze is an online marketplace and technology platform that facilitates legal cannabis delivery by connecting consumers to local dispensaries.

• Led debt-holder negotiations for DYME's $20M asset sale to Eaze. Managed stakeholder communications and maintained ethical standards throughout, completing the transaction on schedule in Dec 2019.
• Built a $46M operating plan to forecast cash flow during a volatile period of limited fundraising, tighter cannabis regulations, and rising competition.
• Managed the finance and accounting team of 6, applying U.S. GAAP standards, budgeting, and forecasting tools to improve reporting accuracy and shorten the month-end close cycle.

VSCO is a community-driven platform that equips photographers with creative tools and a network to connect with other creatives and businesses.

• Built the company's first financial/customer acquisition model, supporting paid user growth to 5M+ customers and bookings growth from $3M/mo to $7M/mo over 2 years during the VSCO-X launch.
• Led $30M post Series B fundraising, owning FP&A and investor materials including financial model, operating plan, and KPI narrative, and supporting diligence through close.
• Drove marketing efficiency by analyzing subscription unit economics through cohorted user data by geography, optimizing channel acquisition strategies and maximizing return on ad spend across campaigns.

Kabam is a leading mobile gaming company known for its immersive games and innovative gaming technology.

• Developed investor-facing model, pitch deck, and maintained the data room, directly supporting Kabam's $1B acquisition by Netmarble Games in December 2016.
• Identified in-game KPIs that optimized player engagement and retention, shaping the strategy behind Marvel Contest of Champions—a $30M/mo title and cornerstone of Kabam's $1B valuation.
• Partnered with leaders across 10 global studios (Canada, China, UK, France, US, Brazil) to define KPIs, build revenue forecasts, and align opex assumptions using Excel and Python.

Shutterfly is a prominent e-commerce company specializing in personalized photo products and custom designs.

• Managed gross-margin forecasts and budgets for Shutterfly's $1B e-commerce business across three business units and supporting budgeting and senior-leadership decisions.
• Managed Manufacturing FP&A to set unit targets exceeding $500M during capacity-planning cycles, aligning production capacity with demand forecasts

Albertsons Companies is one of the largest food and drug retailers in the United States, with a significant presence in diverse communities.

• Provided financial analysis and ad-hoc reporting for Safeway's $900M consumer perishables unit, applying U.S. GAAP to support senior leadership budgeting and risk-management decisions