We help media teams deliver more campaigns at a higher performance, with 
the same resources. Proven to deliver improved campaign performance.

Marketing and Advertising

Business and Consumer Services

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Percept is a digital advertising platform that is determined to be useful and efficient for businesses worldwide. The brand originated when the founder, Tom, built a data command center for a client, impressing a Google executive who demanded to know who had created it. This led to a new gig: building a performance dashboard for Google. Tom realized that there was a need for a product that could provide actionable insights and reduce wasted spend for companies. Seven years later, Percept has become a leading team of digital advertising experts, combining their expertise with cutting-edge technology. Their platform helps digital advertising leads find and fix key problems, eliminating waste and unlocking sustainable ROI. They have received rave reviews from clients such as Vodafone and Brandtech, who have seen proven ROAS increases and efficiencies. With Percept, businesses can take control of their ad spend and instantly increase their ROI. Visit their website to explore plans and book a demo.

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We are Fractional Chief Financial Officers (CFO) that help ventures get the most out of their capital, streamline financials, and manage investor relations so the founders can focus on scaling.

Finance

Investing

Business Services

Computers Electronics and Technology

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EmergeOne is an elite collective of seasoned CFOs dedicated to empowering startups and scaleups in their growth journey. Founded by Aarish Shah, EmergeOne distinguishes itself by assembling only the top financial talents who possess proven records in fundraising and executing nine-figure exits. Our team has collectively raised millions and collaborated with prestigious venture firms such as Hoxton, Stride, and Octopus, ensuring that our clients receive unparalleled expertise tailored for scaling ventures.

We emphasize the importance of experienced financial leadership, having witnessed the consequences of hiring less qualified CFOs. Our skilled professionals, including experts across various sectors like tech, eCommerce, and edtech, are adept at navigating complex fundraising landscapes, strategic planning, and operational excellence. From leading successful Series A and B funding rounds to driving significant business transformations, EmergeOne is committed to unlocking growth for its clients. Join us to redefine financial management for high-growth companies and experience the difference that expert CFO guidance can make.

EmergeONE

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Fractional CFO

Hometree is a fast-growing, residential energy services company offering comprehensive Home Emergency Insurance plans to more than one hundred thousand UK homeowners and landlords.

Energy Industry

Heavy Industry and Engineering

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Hometree UK is a leading brand in the boiler and home emergency insurance industry. With a modest beginning just five years ago, Hometree has quickly become a top challenger brand in the UK. They offer comprehensive cover plans to tens of thousands of homeowners and landlords, ensuring the protection and maintenance of essential energy hardware in the home. As part of their parent company, Hometree Group, Hometree is dedicated to mitigating the climate emergency by making renewable energy solutions more accessible to millions of people. They are rapidly expanding their product offering to introduce a wider range of essential technologies, including renewables, in the home. Hometree stands out from the competition by providing fair and transparent pricing, no unfair price hikes, and excellent customer service. Their commitment to transparency, technology, and decarbonizing heat sets them apart, making them a trustworthy and innovative choice for homeowners and landlords in the UK.

Hometree

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The luxury British interiors and lifestyle brand that reworks tradition for a new generation. Proudly certified as a BCorp for meeting the highest standards of social and environmental impact.

E-commerce and Shopping

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House of Hackney | London is a brand that offers more than just products; it provides a community where ideas, inspiration, and hope for the future can flourish. Acting as a metaphorical garden, The Garden of Tomorrow is a space for individuals to come together and learn, share, and grow through workshops, talks, resources, and events. Collaborating with industry insiders and thought leaders, House of Hackney aims to explore how businesses can reimagine themselves in regenerative ways, caring for both people and the planet. With a year-long program divided into four acts, including panel discussions, workshops, and a mentorship program, The Garden of Tomorrow is a think tank for change, showcasing innovative practices and inspiring others to make a difference. Join House of Hackney on this transformative journey and be a part of a community that advocates for a better world.

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Crosstide Consulting helps enterprise businesses solve complex data and technology problems, enabling them to drive growth and increase efficiency.

Programming and Developer Software

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Crosstide, formerly known as 101 Ways, is a forward-thinking consultancy focused on empowering businesses through exceptional quality engineering, rapid delivery, and team upskilling. Established in 2013 and rebranded in 2025, Crosstide specializes in transforming strategic business objectives into measurable outcomes. The company provides tailored services across various sectors, including retail, insurance, asset, and wealth management, helping clients navigate complex changes effectively.

Crosstide’s offerings encompass custom software development, data and AI transformation, and comprehensive upskilling programs designed to enhance team productivity and collaboration. With a commitment to engineering excellence, they achieve remarkable results, such as a significant reduction in change failure rates and deployment errors. Their collaborative approach not only accelerates development cycles but also fosters a culture of innovation within client teams. Underpinned by a leadership team dedicated to delivering high-value experiences, Crosstide champions a principle of “Transformation through delivery,” ensuring clients achieve their ambitious growth targets with confidence and agility.

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BDO UK provides tax, audit and assurance, advisory and business outsourcing services to companies across all sectors of the economy.

Accounting and Auditing

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BDO UK, headquartered in London, United Kingdom, is a leading professional services firm providing audit, tax, and advisory services to a diverse range of clients. It is a member of BDO International, one of the world's largest accounting networks. The roots of BDO UK can be traced back to 1903 when Price Waterhouse began operating in the UK. In 1979, Stoy Hayward, another well-known accounting firm, was formed. In 1999, the UK firms of Price Waterhouse and Coopers & Lybrand merged to create PricewaterhouseCoopers (PwC), while Stoy Hayward joined the BDO network to form BDO Stoy Hayward. In 2012, BDO Stoy Hayward rebranded as BDO UK. As a part of BDO International, BDO UK provides services to clients across various industries, including financial services, manufacturing, retail, technology, and more. Its key services include auditing, advisory, tax planning, risk management, and corporate finance. BDO operates globally, with a presence in over 160 countries through its independent member firms. This global network allows BDO UK to provide seamless services to clients with cross-border operations. Notable subsidiaries of BDO UK include BDO Northern Ireland and BDO Gatwick. In terms of market position, BDO UK is recognized as one of the Big Four accounting firms in the country, alongside PwC, Deloitte, and EY. It competes with these firms on a global scale and has a strong reputation for its quality services and expertise. A significant event for BDO UK was the merger with PKF (UK) LLP in 2013, which expanded its market presence and client base. In recent years, BDO UK has also focused on digital transformation, leveraging technology to enhance its services and provide innovative solutions to clients. As of the latest information available, BDO UK continues to grow and adapt to changing market dynamics. It actively supports its clients through key updates and regulations, such as Brexit and GDPR. BDO UK's commitment to delivering exceptional client service and its strong international network positions it as a formidable player in the global professional services industry.

BDO UK

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OWRFC

PKF (UK) LLP

ACCA-qualified CFO with 20 years of experience in finance, M&A, risk management. Specializing in fractional finance roles.

Aaron A.

Fractional CFO specialising in Fundraising and M&A (exit experience); NED

Experience

Percept

EmergeONE

FractionalCFO.Ltd

Hometree

Hometree

House of Hackney

101 Ways

ihorizon

BDO LLP

OWRFC

PKF (UK) LLP

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