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Toronto, ON, Canada

Madhur B.

Senior PM, CIAM@TD

With a track record of driving product growth and enhancing customer engagement through strategic marketing, I am a Product Marketer focused on securing identities and preventing fraud. My approach involves in-depth market research and understanding buyer challenges to craft narratives that enhance go-to-market strategies and sales enablement. Passionate about cybersecurity, I enjoy connecting with like-minded professionals and continuously learning. Outside of work, I indulge in exploring music, diving into the world of audio, and experimenting with cooking.

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Madhur B.

Experience

Sep 2025 — Present
TD

TD

Group Product Owner, CIAM

TD is a Canadian multinational banking and financial services corporation, providing personal and commercial banking services, along with wealth management and insurance solutions. They serve millions of clients globally.

Jul 2024 — Jan 2025
Confluent

Confluent

Senior Product Marketing Manager, Partners

Confluent is a streaming data company pioneering a new category of data infrastructure focused on data in motion. They offer an event streaming platform that helps organizations harness the power of real-time data to innovate their businesses.

Jul 2022 — Apr 2024
Okta

Okta

Senior Product Marketing Manager

Okta is an identity and access management company that provides secure identity solutions for enterprises. Their platform allows users to securely connect to the right technologies, enabling secure access and authentication services.

Dec 2021 — Jul 2022
Entrust

Entrust

Senior Product Marketing Manager

  • Executed go-to-market strategies for Identity as a Service (cloud-based IAM solution) to
  • build net new pipeline
  • Led the creation of targeted marketing campaigns collaborating with cross-functional
  • stakeholders, successfully launching multiple features and broader industry relevant
  • solutions
  • Led the sales enablement efforts for the released solutions, products and sales motions
  • Collaborated with the channel partners and technical alliance teams to position IDaaS to
  • the extended workforce and service providers
  • Developed and presented thought leadership content to showcase Entrust's IAM solution
  • for conferences and Identity events
May 2020 — Nov 2021
Entrust

Entrust

Product Marketing Manager

May 2016 — Jun 2019
Cognizant

Cognizant

Manager Product Marketing

Cognizant is a professional services company specializing in IT services and consulting. They deliver digital transformation solutions to clients worldwide, enhancing business operations with advanced technology services and expertise.

  • Successfully launched 7 products under the category of SaaS/ IaaS / XaaS / PaaS cloud solutions.
  • Conducted business and market research for new product development, designing Go-to-market strategy and product positioning.
  • Owned the Sales Enablement Program and led go-to-market initiatives along with training for sales and account managers.
  • Managed end-to-end marketing initiatives for launched products, including creating vertical specific solutions and buyer personas.
  • Developed user stories and tracked product development activities, serving as an interface between multiple teams.
  • Facilitated vendor collaborations and partner-led product development for key cloud offerings.
Apr 2015 — Mar 2016

ICICI Bank

Wealth Relationship Manager

  • Key Result Areas
  • Managing financial portfolios of a specific set of High Net worth Individuals and C Level executives as clients (220 Clients till date).
  • Promoting a wide range of banking and investment related products.
  • Strategic Sales Planning and Relationship Management
  • Wealth Advisory and Stakeholder Management
Aug 2014 — Mar 2015

The Educators Pvt. Ltd.

Founder

  • Key Result Areas
  • Designed Modules and conducted In House Workshops for middle school students on Critical Thinking and Logical Approach Development.
  • Designed Modules and Preparatory Material for Engineering Students on GD/PI and other placement related work.
  • Collaborated successfully with other leading educationists and worked with them on their projects.
Jun 2012 — Aug 2014
Capgemini

Capgemini

Consultant, Transition Management Group

  • Key Result Areas
  • Developing and implementing transition plans for outsourcing and/or managed services projects which comprised of
  • working across Transition streams including Staffing, Knowledge Transfer, Technology & Infrastructure and In-
  • flight projects
  • Completing process due diligence and effort estimation during transition phase
  • Designing elaborate Knowledge Transfer Plans, KT success criteria and KT Progress reporting templates.
  • Working on staffing of resources of cross functional competencies along with the Service Delivery Manager and properly onboarding them for the project.
  • Monitoring development of transition management solutions including efforts estimation and project timelines in response to
  • Request For Proposals (RFPs) received by organization