Matt M.

• Senior client-services lead for global, full-funnel Google portfolio — aligned stakeholders across brand, app-growth, retail and enterprise priorities.
• Owned cross-functional delivery and escalation across Planning, Activation, Analytics and Client Service to ensure consistent plan quality at enterprise scale.
• Built and operationalized AI governance and agent libraries to enable secure, repeatable AI-assisted workflows inside client-sensitive processes.
• Drove operating-model change: established adoption programs, prompt/verification frameworks and a governed library of foundational capabilities.
• Bridged strategy and build — personally shaped agent taxonomies, prompts, verification methods and production prototypes to accelerate adoption.

We are a proud part of WPP Media. We create breakthroughs for brands, of all shapes and sizes, in the new communications economy.

• Senior client relationship owner for Google's Brand & Apps Pod — led global client alignment across flagship brand campaigns and app-growth programs.
• Founded the App Marketing Center of Excellence and authored the 2023 iOS App Marketing Landscape to reframe ATT disruption into measurement and first-party strategies.
• Ran the global Chrome business: defended desktop campaigns vs. competitive platform changes, expanded Chrome into cross-platform and established regional leads in APAC/EMEA.
• Balanced brand and direct-response objectives with a unified audience, measurement and creative-velocity framework to deliver integrated outcomes.

• Led North America media planning at enterprise scale: owned strategy across $1B+ annual media investment, 35+ Google products and 300+ media plans.
• Scaled the planning team from ~10 to 60, building operating infrastructure, shared methodology and single-point client accountability.
• Centralized fragmented planning pods into a unified practice and introduced cross-channel standards for audience design, budget sufficiency and reporting automation.
• Pioneered digital video as a primary reach vehicle at TV scale and connected video planning to broader reach/frequency and measurement frameworks.

• Oversaw the North America Google Media Planning Team — led 40+ planners across four offices and served as primary strategic planning partner to Google.
• Designed and delivered audience-centric, cross-channel media plans that integrated Search, Social, Display, Video and Audio for brand and performance goals.
• Drove close partnership with Google PMMs and product teams to translate product priorities into measurable media frameworks.
• Removed artificial operating barriers between channels to create cohesive plans focused on audience outcomes and measurement consistency.

• Partnered and led the creation and operationalization of the Performance Marketing Team in North America
• Developed best practices and processes which refined and scaled media with a performance objective for Google North America
• Collaborated and led the global re-alignment of the Performance Marketing team and embedded most of our processes and procedures into the newly formed and goal agnostic Media Planning team

• Led search and biddable strategy, building optimization frameworks and bidding governance across paid-search and programmatic channels.
• Established performance marketing foundations that scaled into broader planning standards for audience, measurement and activation readiness.
• Coordinated cross-discipline teams to align creative testing, measurement and activation for faster creative-to-market cycles.
• Delivered measurable improvements in efficiency and conversion through bid strategy refinements, attribution alignment and automation.

We make brands more relevant. We make marketing more effective. We help businesses grow.

• Progressed to VP/Director of Search leading a 15-person paid-search team across 15 Bank of America consumer product lines (cards, banking, lending, wealth).
• Owned end-to-end paid-search strategy for regulated DTC financial products — risk-aware campaign design, compliance coordination and performance reporting.
• Built senior client relationships and established operating discipline that supported multi-line, cross-channel coordination.
• Improved campaign ROI through structured testing, advanced bidding strategies and tighter measurement of conversion paths.

• Associate Director overseeing paid-search program delivery, optimization and reporting for major accounts.
• Led campaign structure redesigns, keyword architecture improvements and bid-strategy updates to increase efficiency and scale.
• Partnered with analytics and creative teams to operationalize test-and-learn cycles and lift conversion performance.
• Mentored junior analysts on attribution basics, script-driven automation and quality assurance for large-scale search programs.

• Managed day-to-day paid-search campaigns: keyword management, bid adjustments, ad-copy testing and performance monitoring.
• Produced recurring performance reports and insights to inform optimizations and client-facing recommendations.
• Implemented automation rules and scripts to scale bid management and reduce manual optimization effort.
• Coordinated with cross-functional teams to ensure tagging, tracking and attribution consistency.

• Media planner / senior analyst responsibilities focused on campaign analysis, insight generation and plan support for paid channels.
• Built audience and reach analyses to inform channel allocation and budget sufficiency discussions.
• Automated recurring reporting and contributed to cross-channel measurement conversations to improve decision-making speed.
• Supported senior planners on plan development and quality assurance for media buys.

Resolution is a full-service digital agency, based in Sydney, Melbourne and Brisbane. We deliver remarkable results for 100+ of Australia’s leading brands with digital marketing solutions.

• Progressed from production coordination into paid-search strategy, supporting campaigns for HP, Gatorade and Norwegian Cruise Line.
• Owned optimization cadence, conversion analysis and paid-search testing to drive accountable performance outcomes.
• Established early-career expertise in performance causality and accountable media that informed later cross-discipline planning.
• Worked closely with creative and analytics teams to align landing-page and conversion improvements with media optimizations.

• Coordinated paid-search trafficking, campaign setup and tag management to support client advertising solutions.
• Maintained campaign schedules, performed QA on creatives and assisted in preparing performance reports for client review.
• Supported strategists by compiling competitor and keyword research to inform bidding and targeting recommendations.
• Helped maintain efficient handoffs between production, strategy and analytics teams to keep campaigns on schedule.

• Managed production workflows — asset tracking, version control and vendor coordination for digital campaigns.
• Coordinated creative delivery and ensured assets met technical specifications for digital and display ad platforms.
• Supported account teams with scheduling, invoicing inputs and cross-team communications to keep deliverables on track.
• Built early operational discipline around QA, timelines and client-facing production handoffs.

The Worldwide Leader in Pizza Delivery.

• Supported media services team with campaign administration, trafficking and basic reporting during internship.
• Assisted in data collection and preparation for media performance reviews and post-campaign analyses.
• Helped maintain media asset libraries and ensured correct creative versions were deployed across channels.
• Gained foundational exposure to cross-functional agency workflows and media operations for large consumer brands.