- SalesConsultant
Learn what a sales consultant does, common services they provide, and when companies should hire a sales consultant to improve revenue growth.
Ryan S.
Chicago, IL, USA
Tech Sales and Marketing Executive: Mastermind Behind $100M+ Revenue Streams
With a rich 20-year career underpinning my credentials, I excel in transforming the digital and tech sales landscapes to achieve groundbreaking results. Spearheading sales and marketing strategies has not only doubled profit margins but also fostered resilient, high-performing teams that embody success. My leadership DNA is programmed for innovation, driving over $100M in yearly revenue through strategic partnerships with giants like Target and Chevron. I thrive in environments that challenge th…
Work
Better Aligning Resources Lead to Massive Growth
Situation/Opportunity:
GumGum had 1 senior Detroit salesperson and 2 junior salespeople covering Minneapolis accounts when I'd started. Minneapolis was under-performing (35% to goal) and Detroit was overly dependent on auto revenue (more than 90%). Also, prior to my arrival all Indiana and Ohio accounts had been moved from my region (Midwest) to the East region following a sales re…
Google's Data Crystal Ball Radically Changes Best Buy's Marketing Approach
Situation/Opportunity:
Best Buy was concerned that Walmart was getting into the Consumer Electronics business in a bigger way, since Walmart's store sizes were enormous and total locations were increasing each month. The CMO of Best Buy, Barry Judge, approached my team about providing him with search and internet data about Walmart as a potential threat to Best Buy. What our data told us…
Digital Co-Op Program Helps Target Abandon Sunday Circular
Situation/Opportunity:
Target saw declining returns and increasing costs with their newspaper Sunday Circular and was risking losing funding from major brands who helped fund their circular like P&G, Kraft (now Kraft Heinz), and Johnson & Johnson.
Action:
I introduced the idea of "digital shelf space" to Target's brand relationship managers as well as their advertising team. In short, …
Overhauling Comp Increases Top and Bottom Line and Better Employee Retention
Situation/Opportunity:
MBuy had both a profitability and morale problem when I took over as General Manager, leading to small profit margins and higher-than-desirable employee turnover. I quickly realized that the media planning, data science, and operations teams resented the business development (aka sales) team for selling-and-leaving client relationships while still reaping sizable commis…
Persistence and Professionalism Pay Off to Land a Top Client
Situation/Opportunity:
I led the pitch to win new business for Oasis Financial, a pre-settlement legal company who had very aggressive sales and profitability goals. As such, they demanded contract terms that I knew were not beneficial to MBuy. I also knew their contract terms were unrealistic based on the personnel and data support they needed from a managed service agency, and Oasis wa…
Accelerating Growth By Focusing on Key Influencers, Not Just Key Decision Makers
Situation/Opportunity:
I was moved from Business Development into a Sales role with aggressive goals at startup (and relatively unknown brand) Boost Media with almost no book of running business behind me. I needed to go from less than $10,000/mo in running revenue to over $100,000 as quickly as possible, since both my job security and the company's financial viability hung in the balanc…
Spearheading Business-Saving Practices Globally
Situation/Opportunity:
DoubleClick was a media rep firm before it became a technology company, and I worked for the media arm. Doubleclick's network was largely composed of websites of big offline brands like FoodTV and Bloomberg who were just getting started online. We turned many websites away who had bigger online traffic because they didn't have the brand cache that big adverti…
Pioneering Google's Grad Program, a Key Source of Talent for Google to This Day
Situation/Opportunity:
Like many companies, Google employed summer undergrads to help vet young talent as well as take relieve other team members of every day tasks. Google decided to experiment with a "Graduate Program" where post-grad MBAs would intern with the hopes that we could develop more strategic talent for Google's future. However, that's as far as the experiment was thought thr…
Chevron Shows the World that They Care About the Planet
Situation/Opportunity:
Chevron wanted to connect with a younger (under 35) demographic who was concerned about the oil industry's use of fossil fuels and the potential negative impact that Big Oil companies were having on the planet in the wake of the 2010 BP Gulf of Mexico oil spill. Chevron wanted to show that they were concerned about world causes and highlight their donations to fight AIDS…
Experience
GumGum
Vice President of Sales, Midwest
Mar 2022 - Oct 2023
GumGum is the contextual-first technology leader transforming digital advertising with AI-powered, non-invasive data and media solutions. We champion effective advertising that uplifts and respects consumers. Our proprietary Contextual, Attention, and Creative solutions create the perfect match between a brand and a consumer in the right moment and mindset. Founded in 2008, GumGum is headquartered in Santa Monica, California, and operates in 19+ markets.
- Tripled Minneapolis revenue to over $1M and secured 10+ new clients in Detroit, making it the top new business market in 2023
- Rebuilt the Midwest sales team through strategic hiring and territory realignment, contributing to record growth and client acquisition
Clue
US Director of Sales
Aug 2021 - Mar 2022
Boost Media is an innovative digital destination for creativity in advertising.
- Grew SaaS revenue 10X in six months by securing 13 agency clients, including seven from iProspect
- Unlocked 5X media savings by championing adoption and product utilization across accounts
MBuy
Executive Vice President, General Manager
Feb 2017 - Jun 2020
MBuy is the leading everychannel media partner, combining everychannel expertise, superior service, and the industry’s best technology to give advertisers the power to connect with consumers throughout the purchase lifecycle.
- Increased profit margin from 14% to 27% (+193%) and drove record $70M in annual revenue with zero added headcount
- Closed a $6M+ annual deal with Oasis Financial, MBuy’s 3rd-largest advertiser, by maintaining professionalism during contract negotiations
Boost Media
Director of Strategic Partnerships
Apr 2015 - Dec 2016
Google
Account Executive
Feb 2012 - Mar 2015
Google
Senior Account Manager
Nov 2004 - Jan 2012
MaxOnline (Formerly DoubleClick)
Business Development Manager
Jul 2002 - Nov 2004
DoubleClick
Business Development Manager
Apr 2000 - Jul 2002
DOUBLECLICK MEDIA
Senior Account Manager
Mar 1998 - Apr 2000
Ziff-Davis Publishing
Inside Sales Representative
Sep 1996 - Mar 1998
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