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Rotterdam, Netherlands

Sander A.

Fractional CAIO / Head of Data & AI | ex-VP AI H&M Group, Director AI Nike

Strategic AI & Data leader with a proven record of translating machine learning and data engineering into measurable business outcomes.

Former VP of AI at H&M Group, where I led a ~100-person global Data & AI organization with engineering oversight of a 400+ person environment, Earlier, as Director of AI at Nike EMEA, I built & owned a $100M+ EBIT AI portfolio across demand forecasting, close-out optimization, inventory, and personalization, and scaled the regional AI function to 11 cross-functional teams.

Track record of taking AI and data from POC to industrialized production: enterprise GenAI and MLOps deployment, data platform builds, and operating-model design that moves organizations past isolated pilots into scaled operations.

Hands-on technical roots across modern data and ML tooling and platform, and cloud-native deployment on AWS, GCP, and Databricks. MSc Aerospace Engineering. Particular depth in retail and consumer.

Based in Europe, working with European and US clients across time zones.

Hire Sander
Sander A.

Experience

Jan 2026 — Present
Ardinois

Ardinois

Executive Data & AI Advisory

Through Ardinois, I take on fractional CAIO and Head of Data & AI roles, stepping into enterprises to lead their data and AI agenda directly.

  • Act as the senior Data & AI leader for organizations without one, owning strategy, operating model, and the path from pilots to production-grade AI.
  • Set and drive the AI roadmap with C-suite and business leaders, prioritizing the use cases that move the P&L.
  • Build the team, platform foundations, and governance needed to scale AI past experimentation into operations.
  • Particular depth in retail and consumer.
May 2024 — Jan 2026
H&M

H&M

Vice President of Artificial Intelligence

As one of the world’s largest fashion companies with more than 132,000 employees, H&M offers fashion and quality at the best price across global brands and channels.

  • Led a ~100-person global Data & AI organization, with cross-functional engineering oversight of a 400+ person environment.
  • Deployed enterprise AI from concept to production across demand forecasting, inventory optimization, pricing, markdown, recommendations, and generative AI.
  • Built scalable ML platforms and MLOps practices to shorten iteration cycles and improve production reliability.
  • Partnered with merchandising, supply chain and digital teams to embed data-driven decisioning into retail operations.
  • Member of the H&M Engineering Board, setting company-wide technical standards.
Oct 2021 — May 2024
Nike

Nike

Director of Artificial Intelligence

NIKE, Inc. is a purpose-driven organisation committed to moving the world forward through the power of sport; a global leader in athletic footwear, apparel and digital services.

  • Built and owned a $100M+ EBIT AI portfolio across demand forecasting, close-out optimization, inventory, and personalization, tied to marketplace and digital growth.
  • Scaled the regional AI function to 11 cross-functional teams across multiple European markets.
  • Represented EMEA on Enterprise Data & Analytics and Global AI leadership teams.
Aug 2020 — Nov 2021
Nike

Nike

ML Engineering Manager

  • Managed ML engineering teams responsible for production model delivery, reliability and feature rollout.
  • Introduced CI/CD for models, standardized model monitoring (drift, performance) and incident runbooks for ML failures.
  • Partnered with product managers and data engineers to translate use cases into production-ready ML services.
  • Coached engineers on reproducible training, model versioning and secure model serving patterns to reduce operational risk.
Jul 2019 — Aug 2020
Nike

Nike

Data Platforms Product Lead

  • Led the Data Platforms product area — defined roadmap, APIs and SLAs for data products consumed by analytics & ML.
  • Delivered scalable ingestion, semantic layering and access patterns to reduce duplicate engineering across use cases.
  • Prioritised platform investments that increased developer velocity and made AI capabilities easier to reuse across teams.
  • Worked with security and compliance to operationalize data contracts, lineage and access control for sensitive datasets.
Mar 2018 — Aug 2019
NoCeiling | Uncovering Skills

NoCeiling | Uncovering Skills

Head of Data

  • At Dynasource Sander is responsible for building the data capabilities within the organization.
  • Architect and build a data lake & platform on Microsoft Azure & Databricks (Spark, Kubernetes, Airflow, Azure Data Lake, Neo4J, Azure EventHubs)
  • Help define the organization’s data strategy
  • Build the data team
  • Setup the data engineering practice in the organization
  • Bring data science projects from POC to production
  • Recommendation Engine
  • Using NLP for building a knowledge graph
  • Setup BI & reporting
Nov 2017 — Mar 2018
LeasePlan

LeasePlan

Data Platform Architect (a.i)

We’re Ayvens, a global leader in sustainable mobility, committed to making mobility easy for our clients.

  • Architected data platform solutions for fleet & mobility use cases (telemetry ingestion, vehicle lifecycle analytics).
  • Designed ETL/streaming pipelines and storage patterns to support near-real-time telematics and maintenance analytics.
  • Defined integration strategy between operational systems (leasing, CRM) and analytics layers to enable autonomous workflows.
  • Advised on cloud migration, data governance and cost optimisation while keeping data privacy and regional requirements in focus.
Jun 2017 — Jan 2018
Coolblue

Coolblue

Senior Data Engineer (Contractor)

  • As senior data engineer at Cooblue, Sander helped the transition from traditional BI to modern data processing. Key projects:
  • Set up a data lake using Cloud Storage on the Google Cloud Platform.
  • Set up a data processing environment using Spark on the Google Cloud Platform.
  • Build Spark jobs and data pipelines to perform analysis, and attribution of e-mail marketing campaigns.
  • Integrate reporting into BigQuery.
May 2017 — Dec 2021

Ardinois Consulting

Owner

  • Operated as an independent Big Data architect and consultant delivering end-to-end platform and analytics designs.
  • Designed data architectures and ETL/streaming pipelines for clients across retail and services; focused on resilience and observability.
  • Delivered consultancy engagements covering data modelling, infrastructure selection and implementation roadmaps.
  • Provided hands-on implementation support and mentored engineering teams on best practices for production ML and data ops.
Aug 2016 — May 2017
ING

ING

Data Engineer (Contractor)

  • Design and develop an event driven monitoring and alerting application for the DSE Cassandra using an event driven architecture. (Scala, akka, Kafka, Docker ,DSE Graph, Docker, CI)
  • Developing a graph database solution for a high throughput, low latency authentication API (Scala, Neo4J, DSE Graph, Gatling)
  • Performance testing and optimization of NoSql solutions. (Gatling, DSE Cassandra, Neo4J)
  • Consulting with other teams on the use of Cassandra and Graph Databases.
Jul 2016 — May 2017
BigData Republic

BigData Republic

Data Scientist / Engineer

BigData Republic is a hands-on data consultancy that builds data applications, predictive models and platforms; a strategic partner helping organisations create impact and value with data and analytics.

  • Built production-grade data pipelines and ML models for clients across retail, energy and public sector engagements.
  • Implemented MLOps patterns (orchestration, testing, model promotion) to move experimental models into stable production.
  • Delivered end-to-end solutions from data ingestion through feature engineering to serving and monitoring.
  • Worked in small cross-functional teams to translate business problems into measurable analytics and ML outcomes.
Jan 2015 — Jun 2016
EY

EY

Advisor - Data Analytics

EY provides consulting, assurance, tax and transaction services that help solve clients' toughest challenges and build a better working world.

  • Advised clients on analytics-driven decision-making: translated business questions into analytics roadmaps and KPI frameworks.
  • Delivered diagnostic analytics and advanced models to unlock efficiency and reveal cost or revenue opportunities.
  • Supported clients in defining data strategy, target operating models and governance to operationalize insights.
  • Worked closely with cross-functional stakeholders to embed analytics into process and change initiatives for measurable impact.
Aug 2012 — Dec 2014
To70 Aviation

To70 Aviation

Junior Aviation Consultant

  • As Junior Aviation consultant I worked on operations research and airport development projects.
  • Key tasks:
  • Use data science techniques on large sets and surveillance data sets to build predictive models and forecasting tools.
  • Development and maintenance of an aircraft tracking system to analyze and store live ADS-B (aircraft surveillance) data