Jenifer Jones

Experience

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  Bacardi

  Vice President, Global Data and Analytics and Regional CIO - North America

  Dec 2023 - Present

  Bacardi Limited, the world’s largest privately held international spirits company, produces, markets, and distributes spirits and wines.

  • Led the global data and analytics team with team members mostly in Manila and Barcelona, optimizing data strategies and building data science models.
  • Oversaw regional technology operations in North America, enhancing leadership team's understanding and integration of technology solutions.
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  Bacardi

  Vice President, Data and Analytics

  Aug 2022 - Dec 2023

  • Led the global data and analytics team, coordinating efforts across teams in Manila and Barcelona while also participating in North America's broader technology initiatives.
  • Oversaw development and implementation of data strategies, including the construction of data science teams and models, contributing significantly to Bacardi's market insights and decision-making processes.
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  Jellyfish

  Senior Data Insights Director

  Mar 2022 - Aug 2022

  Jellyfish is an integrated global digital marketing business, leveraging human genius, cutting-edge tech, and Generative AI to create groundbreaking campaigns for progressive brands.

  • Led the North America Data Science Team at Jellyfish, developing a strategic vision for data and analytics products to drive client value, enhance product consistency and efficiency, and innovate future solutions.
  • Developed and delivered high-impact presentations to secure new business from multiple high-profile clients, effectively communicating complex, technical topics to senior leaders.
  • Built and managed the Data Science Team, overseeing resource planning, project prioritization, learning and development, and the recruitment process.
  • Collaborated directly with Google and Meta development teams to enhance analytics solutions, focusing on Media Mix Modeling and GeoLift Experiments, positioning Jellyfish as a leader in digital marketing analytics.
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  Jellyfish

  Data Insights Director

  Mar 2021 - Mar 2022
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  TE Connectivity

  Director Of Analytics

  Jan 2020 - Mar 2021

  TE Connectivity is a global leader in connectivity and sensor solutions, advancing transportation, energy, automation, and technology with over 85,000 employees worldwide.

  • Delivered over $17M of Analytics Value in the first year of tenure, showcasing significant impact on revenue through analytics initiatives.
  • Designed and implemented an Analytics Engagement strategy and Operating Model, enhancing collaboration with Senior Leadership to identify new high-value analytics opportunities.
  • Spearheaded the full lifecycle of multiple analytics projects from proof of concept through adoption, including critical training and change management efforts.
  • Served as a key member of the Senior Corporate Data and Insights Leadership Team, contributing to strategic decisions and organizational data insights.
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  The Estée Lauder Companies Inc.

  Executive Director, Enterprise Data Science

  Jan 2017 - Jan 2020

  The Estée Lauder Companies Inc. is a global leader in prestige beauty, offering skincare, makeup, fragrance, and hair care products.

  • Accountable for leading a Global Data and Analytics team, achieving over $30M in projects with a minimum Return on Investment (ROI) of 3 times the expenditure.
  • Managed a Departmental Operating Expense Budget of $11M, effectively allocating resources to maximize operational efficiency.
  • Developed and implemented a comprehensive Data Science strategy that enhanced the company's data-driven decision-making capabilities by defining processes, writing business cases, and facilitating cross-departmental collaboration.
  • Spearheaded the development of the Enterprise Data solution structure in partnership with Global Data Quality, Architecture, and Governance teams, ensuring robust data management and governance practices.
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  The Estée Lauder Companies Inc.

  Director, Enterprise Data Scientist

  Oct 2015 - Dec 2016

  • Developed and implemented an enterprise-wide Data Science process, securing buy-in and adoption from Senior Leadership teams.
  • Led a data science team in pioneering initiatives across social media sentiment analysis, consumer segmentation, market basket analysis, forensic analysis of historical data, and predictive analysis of delivery times.
  • Collaborated with Global Data Quality and Data Architecture teams to define the future structure for an Enterprise Data solution.
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  Estee Lauder

  Senior Manager - Business Intelligence Solutions Architect

  Nov 2010 - Mar 2011

  • Worked with global SAP process teams to define and document Key Performance Indicators, business metrics, and business terminology for a global business glossary and library.
  • Reviewed and edited Business Objects reports and universes for adherence to global standards.
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  Estee Lauder Companies

  Senior Manager of Business Applications

  Apr 2006 - Mar 2011

  Estee Lauder Companies is a global leader in the manufacture and marketing of quality skin care, makeup, fragrance, and hair care products.

  • Successfully implemented a Data Warehouse and Business Intelligence reporting solution using Microsoft Analysis Services, collaborating with external consultants and internal users.
  • Led a Master Data Management initiative to enhance the accuracy and cleanliness of data across key business applications, improving data integrity and operational efficiency.
  • Developed a predictive model to classify customers based on their potential for fraudulent activity, increasing the company's ability to proactively manage risks.
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  ISA Consulting

  Consultant

  May 2004 - Mar 2006

  ISA Consulting is a premier provider of Business Intelligence, Performance Management, Data Integration, and Advisory Services, partnering with market leaders in the BI, DI, and PM space.

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  IBM Global Services

  Advisory IT Specialist

  Feb 2003 - Apr 2004

  IBM is a leading provider of global hybrid cloud and AI, and consulting expertise, helping clients in more than 175 countries capitalize on data insights and streamline business processes.

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  Deloitte

  Management Solutions & Services Consultant

  Jun 2001 - Jan 2003

  “Deloitte” is a brand under which approximately 330,000 professionals globally collaborate to provide a range of services including audit, consulting, financial advisory, risk advisory, tax, and more.