Veronica P.

Verizon — a leading U.S. telecommunications and technology company offering wireless, broadband, 5G and digital/enterprise solutions at scale.

• Led go-to-market strategy and positioning for Verizon’s mobile promotions on Verizon.com, translating complex product and pricing structures into clear customer value propositions — increased engagement 25% and accelerated digital adoption.
• Owned digital customer acquisition strategy for promotional offers; partnered with Product, Engineering and Analytics to optimize the end-to-end promotional journey across Verizon.com and digital channels.
• Converted technical and pricing capabilities into outcome-driven messaging and sales enablement materials that improved alignment across marketing, product and sales stakeholders.
• Executed integrated promotional campaigns across digital channels, driving 18% cross-sell revenue growth and increasing product visibility ~30% across key segments.

• Directed integrated marketing strategy for a $30M Verizon Business portfolio, including mobile plans, IoT and fleet management solutions, 5G Edge services, and cloud communications products like One Talk, driving 25% year-over-year ROI growth.
• Designed and delivered a 500+ attendee executive summit within 90 days, showcasing Verizon Business solutions and generating $5M+ in qualified enterprise pipeline.
• Partnered with Product, Sales, and Engineering teams to position complex technology solutions — including device management, mobility, and security offerings — into clear value propositions for enterprise customers.
• Led cross-functional teams of 3–5 marketers and agency partners, improving campaign execution speed and accelerating time-to-market by 30%.

• Directed integrated marketing strategy for a $30M Verizon Business portfolio (mobile plans, IoT, fleet management, 5G Edge, cloud communications), delivering 25% year-over-year ROI growth.
• Planned and executed a 500+ attendee executive summit in 90 days, showcasing Verizon Business solutions and generating $5M+ in qualified enterprise pipeline.
• Partnered with Product, Sales and Engineering to position complex technology solutions (device management, mobility, security) into clear enterprise value propositions.
• Led cross-functional teams of 3–5 marketers plus agency partners, improving campaign execution speed and accelerating time-to-market by 30%.

• Led regional B2B and B2C marketing strategy across Verizon’s indirect retail channel (5,000+ locations), managing campaign budgets up to $1.5M to drive customer acquisition and local market growth.
• Revitalized underperforming regions through data-driven segmentation, localized marketing programs, and performance optimization, increasing regional sales 25%.
• Translated customer insights and competitive intelligence into messaging frameworks and advertising strategies that improved campaign engagement and conversion across retail and digital channels.

• Managed Agile product delivery for the MyVerizon app and related digital platforms supporting millions of consumer and enterprise users.
• Launched feature and lifecycle enhancements that increased app engagement by 20%+.
• Resolved critical production incidents within 24 hours through structured prioritization and cross-functional coordination, improving platform reliability and user experience.

eMarketer — market research and digital intelligence platform providing data, forecasts and insights to global brands and agencies.

• Designed targeted training and adoption programs that embedded the platform into enterprise marketing workflows, improving retention and product utilization.
• Generated $500K+ in expansion revenue from Fortune 500 clients (including Twitter and Mattel) by increasing product usage and customer confidence.
• Collaborated with marketing and product teams to translate client feedback into product improvements and prioritized roadmap items that strengthened enterprise retention.

• Executed cross-channel marketing campaigns across digital, social, mobile, and events to support go-to-market initiatives and drive subscriber growth.
• Increased website CTR by 40%+ within six months by leading an SEO-informed website redesign that strengthened organic acquisition.
• Expanded brand visibility by launching two consumer content blogs and activating strategic sponsorships that increased audience engagement and awareness.

• Supported global marketing initiatives across 10+ consumer brands, helping drive international growth through franchise and distributor partnerships.
• Increased market penetration in Spain and Mexico within 12 months through localized promotions and data-informed advertising campaigns.
• Scaled culturally relevant marketing assets across 500+ retail locations, improving brand consistency and in-market execution.