Babylist
At Babylist, we help expecting parents get exactly what they need for their new baby. Our mission is to build happier and healthier families.
- Est. revenue
- $50M–$100M
- Total raised
- $40.6M
- Latest round
- Series C
- Employees
- 1,291
Funding & revenue at Babylist
How well capitalized the business is — useful context before you scope a fractional engagement or negotiate a rate.
Estimated annual revenue
$50M–$100M
Modeled range, not company-reported
Total capital raised
$40.6M
9 known investors
Latest round
Series C · $40M
Nov 2021
Investors
500 GlobalAltaIR CapitalChris MessinaHalogen VenturesMarcy Venture PartnersMike GreenfieldNext Play CapitalNorwestOkapi Venture Capital
Growth signals
How fast Babylist is adding people, roles, and audience.
Employees
1,291
Reported band 501-1000
Open roles
4
-0.7% year over year
LinkedIn followers
66.5K
+47.5% year over year
Headcount change
- MoM
- +1%
- +13 people
- QoQ
- +3%
- +38 people
- 6mo
- +7%
- +85 people
- YoY
- +19.6%
- +212 people
- 2yr
- +71.4%
- +538 people
Team composition
Where Babylist concentrates its people — a read on which function a fractional leader would plug into.
By function
- Operations60447%
- Engineering847%
- Sales514%
- Marketing504%
- Business Development403%
- Support363%
- Media And Communication302%
- Arts And Design272%
By region
- United States753
- California, United States156
- New York City Metropolitan Area99
- India90
- Ohio, United States85
- New York, United States85
Inside Babylist
What the business focuses on, where it operates, and how employees rate it.
Specialties
Bridging Online & OfflineConsumer InternetParentingKidsFamily TechRetailTechnologyContentBabies
Categories
BabyE-CommerceHealth CareInternetMarketplaceParentingToysOther Retail ShopsRetail and wholesale
Markets
PRIVATE
Competitors
Companies in the same market as Babylist.
http://www.beyond.comhttp://www.parentup.comhttp://www.b-bfashion.comhttp://www.chicco.comhttp://www.crateandbarrel.com/kidshttp://www.getthelistapp.comhttps://driverbase.comhttp://www.thedomfamily.comhttp://www.baby.com.brhttp://www.patpat.comhttp://www.blueprintregistry.comhttp://www.bennettsforbabies.co.zahttps://allaboutpools.org/http://www.babyblossom.mxhttps://littlebellies.com/https://www.babysits.org/
Babylist in the news
Recent coverage picked up alongside the firmographic refresh.
- Watch Babylist CEO on New NYC Showroom, Growth Targets
Oct 2026
- Babylist exec Jill Cress highlights new 20,000 square foot NYC showroom
Sep 2026
- Medela Opens First-Ever Consumer Pop-Up at Babylist NYC
Sep 2026
- Babylist Opens 20,000 Square Foot Showroom in New York City: NYSE Content Update
Sep 2026
- Babylist Opens 20,000 Square Foot Showroom in New York City: NYSE Content Update
Sep 2026
- Babylist Opens 20,000 Square Foot Showroom in New York City: NYSE Content Update
Sep 2026
Jobs
1
Funding, revenue, headcount, and hiring figures are third-party estimates from public sources and are not confirmed by the company. Last refreshed October 27, 2026.
About this page
This company page is automatically generated based on publicly available job postings. Company information is sourced from publicly available data and may not be complete. If you represent Babylist, you can claim this page to manage and enhance it.