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What Warren Buffett's Snowball Metaphor Reveals About Building Wealth and Finding Success

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In brief: Snowball acquired by impact wealth manager

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Snowball

We're building the best YouTube agency in the world.

We've assembled a crazy-talented group of YouTube strategists who've collectively generated over 110 billion views and shaped how YouTube works today. Our founder, Ryan Hashemi, built Jubilee to 14 million subscribers, has 4 Emmy nominations, and even trained the person who now is the CEO of MrBeast's studio. Our team comes from iconic names like WIRED, Vogue, Mini Katana (18M+ subs), and other influential YouTube brands.

Now we're helping the world's biggest brands crack the code on YouTube and make content that people actually want to watch at scale.

We lead YouTube creative and content programming as a strategic channel. We staff and train in-house YouTube teams for clients, hiring video producers, editors, and strategists, and build long-form storytelling systems designed to compound over time. The result: evergreen content that earns millions of views, builds loyal audiences, and drives conversions.

### Our Values

- Work hard, learn harder
- Be effectively proactive
- Overdeliver for clients
- Be kind by being clear
- A+ players only

## **Director — Snowball**

**Contract / Contract-to-Hire | $10,000–$14,000/month | US Remote**

### Your Role: Director

As a Director at Snowball, you own the creative vision for YouTube content made for some of the biggest brands in the world. You'll shape what a video is before it's shot, direct it on set, and steer it through the edit, holding a single creative point of view from concept to final cut.

You'll work closely with our producers, strategists, editors, and channel leads to develop formats, set the creative bar, and build videos designed to hold attention, drive retention, and scale channels through repeatable, high-performing structures. This role is ideal for a director who thinks in stories and systems, and who is excited to own creative outcomes rather than just execute against a brief.

### What You'll Do

- Own the creative vision end to end for every video you're assigned
- Develop formats, mechanisms, and structure alongside the Snowball team
- Build creative outlines that map how a video will look once shot and edited: intro, title cards, format beats, specific insights, and outro; and present them for review ahead of filming
- Build shot lists and set the visual vision for filming locations
- Attend casting calls and align talent on creative needs and expectations
- Identify props, set decoration, and any assets needed on set (clips, images, music)
- Partner with the DP to set the look and technical expectations for each shoot
- Ensure every video aligns with Snowball's YouTube best practices: confirming title and thumbnail options before shooting, identifying and paying off the promise of the video, crafting an optimized intro, and building for value, retention, and insight
- Devise and execute creative elevations and confirm all must-haves are captured
- Direct all creative on set
- Build the paper-cut and edit outline that sets the editor up for success
- Work closely with editors through the edit, owning notes and creative direction across every cut
- Incorporate notes from Snowball and brand partners in Frame.io, turning notes around no later than one day after a cut is delivered
- Maintain consistency across episodes, formats, and recurring series

### What We're Looking For

- 5+ years directing video content with a strong portfolio demonstrating storytelling craft (required). YouTube experience is strongly preferred.
- Proven track record developing formats and creative concepts that perform, not just executing someone else's vision
- Strong understanding of YouTube pacing, structure, retention tactics, and platform best practices
- Experience directing educational, narrative, branded, or documentary-style long-form content
- Experience running a set and directing talent, crew, and DPs
- Fluency in the post process — able to build a paper-cut, give precise edit notes, and guide an editor to the intended cut
- Comfort working in fast-paced environments with competing client priorities and tight timelines
- Clear, direct communicator who can align producers, editors, strategists, and brand stakeholders
- Strong attention to detail and organization across pre-production docs, shot lists, and asset needs
- Passion for YouTube and curiosity about what makes content perform

### What We Offer

- $10,000–$14,000 per month
- Contract engagement with a clear path to full-time hire
- Remote-Hybrid flexible
- Direct mentorship from the co-founders
- Ground-floor opportunity at a fast-growing company

### Employment Details

- **Location:** United States (remote)
- **Employment Type:** Contract
- **Location Type:** Remote
- **Department:** Snowball

Head of Talent and Culture @ Snowball

Dru Dechard

Head of Talent & Culture

Filmmaker. Recruiter. Co-Founder of Birdy Fox Films | Story, Performance & People | Creative Talent @ Snowball Agency

Dana Fares

Lead Creative Recruiter

Director — Snowball @ Snowball

Project Manager

Directing

Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.

YouTube

The role involves owning the creative vision for YouTube content for major brands, directing videos from concept to final cut, and working closely with producers and editors. It's a contract position with potential for full-time hire, offering $10,000–$14,000 per month, and is remote in the US.

Director

## About Purdue Global

Purdue Global is where comebacks begin. Part of the respected Purdue University system, with its 150-year legacy of innovation and accessibility, Purdue Global delivers personalized online education tailored to adults who have work and life experience beyond the classroom, giving them the support and flexibility they need to achieve their career goals.

This isn't a traditional university serving traditional students. Purdue Global's students are working parents, veterans, career changers, and driven adults who strive for more: more recognition, more support, and more opportunity. They're not going back to school; they're coming back bigger, stronger, and more prepared than ever, with a degree they're proud of and employers respect.

Every piece of content is a chance to show these students what's possible, and that genuinely changes lives.

### What It's Like to Work With Purdue Global

- The mission is real. Purdue Global students are everyday people earning degrees that change the trajectory of their lives and their families' lives, and the team genuinely believes in that.
- Curiosity is the culture they're building. They're looking for people with a growth mindset who learn, adapt, and stay current with how audiences actually consume content.
- Collaboration over ego. You'll bring deep subject-matter expertise, hear other perspectives, and apply them with your own craft.
- You'll have real creative ownership. This is a new channel initiative, and you'll help define what it becomes.

## Video Editor - Purdue Global

**Freelance, Contract-to-Hire | Remote (U.S.)**

### The Opportunity

Purdue Global is expanding its YouTube presence. As the Editor, you'll bring the channel's stories to life, turning raw footage into content that holds attention and earns its views. You'll own post-production end to end, including motion design, social effects, and thumbnails, ensuring every video feels unmistakably Purdue Global: honest, human, and built for working adults.

This role reports directly to Purdue Global, with Snowball serving as the creative YouTube partner supporting the channel's strategic and creative development. You'll collaborate closely with Snowball's YouTube growth experts (27M+ subs, 110B+ views) to push creative boundaries, experiment with new formats, and help build one of the most compelling voices in online education.

### What You'll Do

- Edit YouTube-first content aligned with Purdue Global's mission, voice, and learning philosophy
- Own pacing, story structure, and retention, shaping edits for how audiences actually watch
- Create motion graphics and social effects in-edit to elevate storytelling and keep production moving
- Design and iterate on thumbnails in partnership with the producer
- Partner closely with the Producer/Director to shape creative vision throughout post-production
- Collaborate with strategists, marketers, and creative teams to deliver videos aligned with channel goals
- Continuously refine your approach based on YouTube performance, audience insights, and best practices
- Maintain a high creative bar while balancing efficiency, organization, and scalability
- Partner with Snowball to analyze YouTube performance data and continuously optimize for reach, retention, and engagement

### What You'll Bring

- 5+ years of experience editing YouTube or digital-first content
- Strong portfolio demonstrating exceptional storytelling, pacing, and retention instincts
- Motion design and graphics skills within your edits (After Effects or equivalent)
- Thumbnail design ability
- Strong organizational skills with experience managing multiple edits simultaneously
- Collaborative mindset and experience working cross-functionally with creative, production, and marketing teams
- Openness to feedback and the ability to edit for the audience, not for yourself
- Passion for AI that actually helps people. Whether it's building smarter workflows, finding creative solutions, or making your team's day a little easier, we want to know how you're using AI to make a real impact, not just checking a box.

### Bonus

- Experience editing educational, career, or personal-transformation content
- Experience working with higher education, edtech, or mission-driven brands
- Deep understanding of YouTube storytelling, audience retention, pacing, and viewer engagement
- Experience helping build or grow YouTube channels

### Employment Details

- **Location:** United States (Remote)
- **Employment Type:** Contract
- **Department:** Purdue Global

Video Editor - Purdue Global @ Snowball

Editor-in-Chief

The role is for a Contract Video Editor to work with Purdue Global, focusing on YouTube content creation. It involves editing, motion design, and collaboration with creative teams. The position is remote and contract-to-hire, with Snowball as the creative partner.

Video Editor

Design

## About Purdue Global

Part of the respected Purdue University system, with its 150-year legacy of innovation and accessibility, Purdue Global delivers personalized online education tailored to adults who have work and life experience beyond the classroom, giving them the support and flexibility they need to achieve their career goals.

This isn't a traditional university serving traditional students. Purdue Global's students are working parents, veterans, career changers, and driven adults who strive for more: more recognition, more support, and more opportunity. They're not going back to school; they're coming back bigger, stronger, and more prepared than ever, with a degree they're proud of and employers respect.

Every piece of content is a chance to show these students what's possible, and that genuinely changes lives.

### What It's Like to Work With Purdue Global

- The mission is real. Purdue Global students are everyday people earning degrees that change the trajectory of their lives and their families' lives, and the team genuinely believes in that.
- Curiosity is the culture they're building. They're looking for people with a growth mindset who learn, adapt, and stay current with how audiences actually consume content.
- Collaboration over ego. You'll bring deep subject-matter expertise, hear other perspectives, and apply them with your own craft.
- You'll have real creative ownership. This is a new channel initiative, and you'll help define what it becomes.

## Video Director - Purdue Global

**Freelance, Contract-to-Hire | Remote (U.S.) with occasional on-site shoots in Indiana**

### The Opportunity

Purdue Global is expanding its YouTube presence. As a Video Director, you'll develop YouTube-first formats that make the comeback story tangible and compelling, translating Purdue Global's mission of access and opportunity into content that actually earns its views. From concept to publish, you'll own the full production process, including writing, ensuring content feels unmistakably Purdue Global: honest, human, and built for working adults.

This role reports directly to Purdue Global, with Snowball serving as the creative YouTube partner supporting the channel's strategic and creative development. You'll collaborate closely with Snowball's YouTube growth experts (27M+ subs, 110B+ views) to push creative boundaries, experiment with new formats, and help build one of the most compelling voices in online education.

### What You'll Do

- Develop and execute YouTube-first video formats aligned with Purdue Global's mission, voice, and learning philosophy
- Write scripts and develop concepts, episode outlines, interview structures, and production plans
- Run production logistics end-to-end
- Direct hosts, students, faculty, and guests to capture authentic, engaging performances
- Partner closely with editors to shape story structure, pacing, and creative vision throughout post-production
- Collaborate with strategists, marketers, and creative teams to produce videos aligned with channel goals
- Manage production schedules, crews, vendors, locations, and shoot-day logistics, including shoots at Purdue Global's on-campus studio
- Continuously refine creative formats based on YouTube performance, audience insights, and best practices
- Maintain a high creative bar while balancing efficiency, organization, and scalability
- Partner with Snowball to analyze YouTube performance data and continuously optimize for reach, retention, and engagement

### What You'll Bring

- 5+ years of experience producing and directing YouTube or digital-first content
- Strong portfolio demonstrating exceptional storytelling and creative leadership
- Strong writing skills, from scripts to interview outlines to thumbnail and title concepts
- Experience leading productions from concept through final delivery
- Excellent interviewing and directing skills, with the ability to make on-camera talent feel natural and confident
- Strong project management and organizational skills with experience managing multiple productions simultaneously
- Collaborative mindset and experience working cross-functionally with creative, production, and marketing teams
- Confidence providing creative feedback throughout production and post-production
- Passion for AI that actually helps people. Whether it's building smarter workflows, finding creative solutions, or making your team's day a little easier, we want to know how you're using AI to make a real impact, not just checking a box.

### Bonus

- Experience producing educational, career, or personal-transformation content
- Experience working with higher education, edtech, or mission-driven brands
- Deep understanding of YouTube storytelling, audience retention, pacing, and viewer engagement
- Experience helping build or grow YouTube channels

### Employment Details

- **Location:** United States (remote); Indiana
- **Employment Type:** Contract
- **Location Type:** On-site (with occasional on-site shoots in Indiana)

Video Director - Purdue Global @ Snowball

Enterprise Account Manager

Post Production

Project Management

The role is for a Contract Video Director at Purdue Global, part of Purdue University, focusing on developing YouTube content. It's a freelance, contract-to-hire position, primarily remote with occasional on-site shoots in Indiana. Responsibilities include developing video formats, managing production logistics, and collaborating with creative teams. The role requires 5+ years of experience in producing digital content and strong storytelling skills.

Video Director

## **About Kajabi**

Founded in 2010 and rebuilt from the ground up, Kajabi is in the middle of a once-in-a-decade transformation. With their founders back at the helm, they're moving fast, raising the bar, and rewriting what the expert economy can look like. This isn't a corporate SaaS company playing it safe. It's a team of builders who believe the next decade belongs to real experts, people with earned wisdom, real experience, and something worth teaching.

Tens of thousands of people around the world use Kajabi to turn their knowledge into income, impact, and independence. Their users, called Heroes, aren't customers. They're everyday entrepreneurs building freedom for themselves and changing lives because of it.

In a world flooded with AI-generated noise, Kajabi exists to give experts leverage. A platform that amplifies their humanity, protects their credibility, and makes real expertise worth more.

## **Our Values**

- At Kajabi, customers are called Heroes. They're everyday entrepreneurs using the platform to turn their expertise into income, impact, and independence. Every value below is built around serving them.
- **Hero Obsessed:** Our Heroes' success is our top priority and every decision starts and ends with them.
- **Ship to Learn:** We move fast because our Heroes don't have time to wait and progress beats perfection.
- **Own the Outcome:** When it's your task, you own the result because titles don't solve problems, people do.
- **Candor Over Comfort:** Feedback is a gift and we debate fiercely, decide decisively, and commit completely.
- **Craft Matters:** We sweat the details others skip because quality isn't a phase, it's how we build.
- **Stronger Together:** No egos, no passengers and we pull in the same direction because our Heroes depend on us.

## **Producer/Director — Kajabi**

**3 month contract | LA/SD/OC, CA (Hybrid)**

### **The Opportunity**

Kajabi is expanding its YouTube presence. As a Producer/Director, you'll develop YouTube-first formats that make the expert economy tangible and compelling, translating Kajabi's mission of creator independence into content that actually earns its views. From concept to publish, you'll own the full production process, ensuring content feels unmistakably Kajabi: bold, human, and built for builders.

This role reports directly to Kajabi, with Snowball serving as the creative YouTube partner supporting the channel's strategic and creative development. You'll collaborate closely with Snowball's YouTube growth experts (27M+ subs, 110B+ views) to push creative boundaries, experiment with new formats, and help build one of the most compelling voices in the creator economy.

### **What You'll Do**

- Develop and execute YouTube-first video formats aligned with Kajabi's mission, voice, and learning philosophy.
- Develop concepts, episode outlines, interview structures, and production plans
- Direct hosts, creators, customers, and guests to capture authentic, engaging performances
- Partner closely with editors to shape story structure, pacing, and creative vision throughout post-production
- Collaborate with strategists, marketers, and creative teams to produce videos aligned with channel goals
- Manage production schedules, crews, vendors, locations, and shoot-day logistics
- Continuously refine creative formats based on YouTube performance, audience insights, and best practices
- Maintain a high creative bar while balancing efficiency, organization, and scalability
- Partner with Snowball to analyze YouTube performance data and continuously optimize for reach, retention, and engagement.

### **What You'll Bring**

- 5+ years of experience producing and directing YouTube or digital-first content
- Strong portfolio demonstrating exceptional storytelling and creative leadership
- Experience leading productions from concept through final delivery
- Excellent interviewing and directing skills, with the ability to make on-camera talent feel natural and confident
- Strong project management and organizational skills with experience managing multiple productions simultaneously
- Collaborative mindset and experience working cross-functionally with creative, production, and marketing teams
- Confidence providing creative feedback throughout production and post-production
- Passion for AI that actually helps people. Whether it's building smarter workflows, finding creative solutions, or making your team's day a little easier, we want to know how you're using AI to make a real impact, not just checking a box.

### **Bonus**

- Experience producing educational, creator, entrepreneurship, or business-focused content
- Experience working with SaaS, technology, or creator economy brands
- Deep understanding of YouTube storytelling, audience retention, pacing, and viewer engagement
- Experience helping build or grow YouTube channels

### **Employment Details**

- **Location:** US-Hybrid; Los Angeles; Orange County; San Diego
- **Employment Type:** Contract
- **Location Type:** Hybrid
- **Department:** Kajabi

Producer/Director — Kajabi @ Snowball

Producer

The role is a 3-month contract position for a Producer/Director to develop YouTube content for Kajabi. It involves creating YouTube-first formats, managing production processes, and collaborating with Snowball's YouTube growth experts. The position is hybrid, based in Los Angeles, Orange County, or San Diego, CA.

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