Fractional Director of Campus Growth & Strategic Partnerships

Role overview

The company is seeking an entrepreneurial, results-driven Director of Campus Growth & Strategic Partnerships to develop and execute a college audience acquisition strategy and expand its presence across campuses. This person will work closely with company leadership to build a partnership pipeline, secure pilot agreements, and launch an ambassador program that drives product activations and ongoing engagement.

Scope

• Build relationships with student organizations, collegiate associations, and other campus groups.
• Negotiate pilot programs and promotional partnerships that provide access to student audiences.
• Develop a qualified pipeline of partnership opportunities.
• Design and launch a campus ambassador program.
• Recruit, onboard, and manage student representatives at selected institutions.
• Develop ambassador incentives, referral programs, and campus marketing materials.
• Create campaigns that drive product activations and ongoing engagement.
• Coordinate student creator and social media initiatives.
• Establish relationships with student governments, academic organizations, and campus leaders.
• Track acquisition costs, activations, retention, and conversion.
• Provide regular progress reports to company leadership.
• Identify effective distribution channels and recommend where to invest additional resources.
• Build a prioritized database of potential organizational and campus partners during the initial engagement.
• Conduct outreach to qualified organizations and pursue pilot distribution or partnership agreements.
• Launch ambassador programs at selected institutions and recruit and onboard student ambassadors.
• Develop a repeatable process for reporting on acquisition and retention.

Ideal experience

• Several years of experience in campus marketing, growth marketing, student partnerships, or consumer product acquisition.
• Demonstrated success building or managing campus ambassador programs.
• Experience negotiating distribution or promotional partnerships.
• Experience managing projects and building relationships across partners and campus stakeholders.
• Familiarity with digital product marketing and acquisition analytics, including applying analytics to acquisition and retention.
• Ability to work independently in an early-stage company environment.
• Experience executing campus growth programs, student ambassador networks, or partnership initiatives with measurable results.
• Bonus: Experience in education technology, college-focused products, or collegiate organizations.