Fractional E-commerce Growth Marketing Expert

We are an early-stage, bootstrapped DTC e-commerce company operated by two founders with a California-based lab. The organization provides consumer environmental and elemental testing services for land and property owners. We are seeking a fractional e-commerce growth marketing expert to diagnose the customer acquisition funnel, fix conversion leaks between ad clicks → landing pages → product/cart, and build a path to scalable paid growth.

Responsibilities

• Conduct a rapid, data-driven audit of paid acquisition performance (Meta, Google Search) and the end-to-end acquisition funnel (ads → landing pages → product pages → cart → checkout).
• Identify key drop-off points and prioritize fixes with estimated impact and effort.
• Deliver a near-term plan (30–90 days) that outlines diagnostics, tests, optimization steps, and expected outcomes.
• Implement and/or advise on tracking and analytics setup (GA4, Facebook Pixel/Conversions API, GTM) to enable reliable conversion measurement.
• Optimize landing pages and product pages for conversion: messaging, value proposition, hero, CTAs, trust signals, price framing for products typically over $100, and checkout flow.
• Design and run A/B tests and multivariate experiments to improve conversion rate and ROAS.
• Provide recommendations (and optional hands-on execution) for paid creative, audience segmentation, bid strategy, and campaign structure—especially for Meta campaigns struggling to convert.
• Coordinate with founders on quick iterations and deployable fixes in the e-commerce platform (e.g., Shopify) and ad platforms.
• Report weekly on test results, key metrics (CAC, LTV proxies, ROAS, conversion rates), and next steps.

Qualifications

• Proven fractional or part-time e-commerce / DTC growth marketing experience, ideally supporting early-stage consumer brands.
• Demonstrated success improving paid acquisition performance and funnel conversion for products priced above $100.
• Hands-on experience with Shopify and common landing-page tools; able to recommend and implement quick, testable changes.
• Strong expertise with Meta (Facebook/Instagram) ads and Google Search campaigns; experience diagnosing poor conversion performance on Meta and improving ad-to-sale conversion.
• Solid analytics and tracking skills (GA4, Facebook Pixel/Conversions API, GTM) and experience using session replay / CRO tools (e.g., Hotjar, VWO, Optimizely) to diagnose UX issues.
• Track record of developing clear near-term (30–90 day) plans and executing prioritized test roadmaps.
• Comfortable working directly with founders in a fast-moving, resource-constrained startup environment; available to start soon.