Search Experience and Technical SEO Manager

Who you are

• Experience: 4 to 6 years of hands-on experience in SEO and organic growth roles, with a proven track record of managing visibility for B2B or lead-generation websites
• Technical Literacy: Solid understanding of technical SEO principles, including crawlability, indexation health, XML sitemaps, Core Web Vitals, and structured data implementation using Schema.org frameworks
• Developer Collaboration: Proven experience partnering directly with web development and engineering teams, including the ability to write clear technical briefs and translate SEO needs into actionable developer tasks
• Tool Proficiency: Expert-level command of SEMrush, Google Search Console, and Google Analytics 4 (GA4). Regular experience using website crawling tools like Screaming Frog is highly valued
• AI Search Awareness: Strong familiarity with the evolving AI search landscape, including a practical understanding of Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and how LLMs source information
• Website Management: Comfortable navigating website backends to independently execute on-page optimizations, metadata updates, internal linking overhauls, and redirect management
• Analytical Mindset: Ability to translate raw data into actionable insights, with a strong focus on connecting search performance directly to business metrics like lead generation, form completions, and pipeline
• Contractor Autonomy: A self-motivated operator with excellent time management skills, capable of prioritizing a backlog of technical and strategy tasks and executing with minimal oversight

What the job involves

• Duration: 12 months with potential to extend
• The search landscape is undergoing a generational shift from traditional Search Engines to AI-driven Answer Engines
• We are looking for a hybrid Technical SEO and Search Experience Specialist to drive user acquisition and lead generation for our OpenTable for Restaurants B2B website, seamlessly bridging the gap between high-level organic strategy and hands-on technical execution
• In this contractor role, you will be responsible for defining our B2B organic discovery strategy across traditional SERPs and emerging AI environments, including Google AI Overviews, ChatGPT, Gemini, and Perplexity
• Strategy is only half the battle: you will be actively executing on-page optimizations to convert search visibility into qualified merchant leads, while directly managing our technical SEO roadmap alongside our web development team
• If you are a self-motivated expert who loves driving measurable business growth but is equally excited to dig into crawl reports, write technical dev tickets, and implement schema markup, this role is for you
• 1. Core and Traditional Search Strategy
• Keyword Strategy and User Intent: Conduct deep keyword research, competitor gap analyses, and search intent mapping to identify high-intent, funnel opportunities
• Content Clustering and Architecture: Define and execute a robust traditional content strategy, utilizing topical authority building, content hubs, and pillar-cluster models aligned with the customer buyer journey
• On-Page SEO Optimization: Ensure all existing and new landing pages, blogs, and resource hubs are fully optimized for traditional Google search, including featured snippets, heading structures, and metadata
• SERP and Competitor Surveillance: Monitor daily keyword rankings and search engine results page volatility to quickly identify and react to competitor movements or search algorithm updates
• Content Decay Management: Identify historical content that is losing search visibility and execute optimization plans to refresh and reclaim rankings
• Authority and Link Strategies: Develop and recommend white-hat backlink acquisition frameworks and internal linking structures to improve baseline domain authority and page-level performance
• 2. Next-Generation Search Strategy (AEO / GEO / AIO)
• AI Ecosystem Visibility: Design and execute strategies to maximize our brand's citations, brand mentions, and sentiment within LLM chatbots and generative summaries
• Entity and Machine Interpretability: Identify ways to strengthen our digital footprint and knowledge graph signals, instructing content resources on how to optimize for semantic search and conversational user intent
• AI-Assisted Workflows: Leverage generative AI tools to accelerate day-to-day execution tasks, such as generating structured data blocks, drafting initial metadata options, and analyzing large keyword datasets
• 3. Technical SEO Management
• Developer Bridging: Translate complex SEO, AEO, and GEO technical requirements into clear, actionable development briefs (such as Jira tickets) for our web engineering team
• Technical Quality Assurance: Partner closely with developers to test, validate, and support the implementation of technical fixes, ensuring they do not impact site performance or user experience
• Search Console Oversight: Take daily ownership of Google Search Console alerts, triaging and resolving issues related to indexation, mobile usability, and 404 errors before they impact performance
• Site Architecture and Performance: Lead technical audits focused on crawlability, indexation health, site speed (Core Web Vitals), and rendering best practices
• 4. Hands-on Execution and WordPress Optimization
• Website Implementation: Take hands-on ownership of our website’s backend and SEO configuration. You will directly execute on-page updates, internal linking overhauls, metadata adjustments, and URL redirects
• Advanced Schema Implementation: Build, test, and deploy structured data (Schema.org) frameworks to make our site highly interpretable for both traditional search crawlers and AI web scrapers
• 5. Analytics and Performance Tracking
• Business Impact Reporting: Build and maintain performance dashboards. Connect search traffic, visibility metrics, and AI citations directly to lead generation, pipeline, and business revenue
• Pipeline Attribution: Look past vanity traffic metrics to connect search visibility and AI citations directly to lead generation, form completions, pipeline, and business revenue