Adam Belmont brings more than 15 years of PR experience in support of consumer brands – across products and services – entering the U.S.
Adam is a seasoned public relations & communications executive who has worked with many global and national consumer brands across a wide variety of verticals including technology, health & wellness, retail, restaurant, CPG, home, youth enrichment and tourism, amongst others. He has spent his career at two top NYC-based PR agencies, including a seven-year stint at Ogilvy.
Adam currently runs his own agency called A-to-B Strategies, serving consumer brands directly as well as fractionally in-house and inside PR firms. Adam helps brands bring scroll-stopping, creative campaigns to life in such a way that consumers experience the ‘aha’ moment – that lightbulb going off where they just 'get’ who the brand is and why they are.
A sampling of notable past clients include LG Electronics, Planet Fitness, Smoothie King, Michaels, Five Below, Purple Mattress, Ruth’s Chris, F45, Freshpet, iFIT and Urban Air, amongst many others.
Combining two award-winning consumer practices at ICR and Bullfrog + Baum together under one roof, Blue Engine is a new force in the dynamic world of creative communications. The new agency offers a comprehensive suite of services across the consumer lifestyle space, including public relations, strategic partnerships, events + experiences, branding, creative, digital marketing, social media, influencer marketing, crisis management and more.
Independent & strategic leadership: Sustained clients under management of more than $1.2 million in annual revenue (leading five or more accounts at any given time) without oversight
Founding member of Blue Engine brand, ICR's independent agency-within-an-agency
Senior team leader: Served as No. 3 of 30+ person team within Blue Engine
Quickly built rapport, credibility and trust, maintaining (and strengthening) strong client satisfaction across all accounts and regularly interacting with C-Suite and advisors, further cementing agency's role within client structures
Expertise across consumer and executive visibility campaigns with innate ability to forge strong media relationships across all business sectors (e.g., Planet Fitness' multi-year & internationally-successful 'Dad Bod' & 'Love at First Lift' campaigns
Drove national campaigns, media strategy, branded activations and targeted pop-up moments from ideation through execution in top U.S. markets across variety of client sectors
Played hands-on role to support team members at all levels, healthily challenging them to sharpen their hard and soft skills, strategic approach and unique ways to add value to client and team requests and deliverables in the clients' best interests
Oversaw talent and spokesperson (celebrity, etc.) identification, negotiations and brand engagements on national scale
Nov 2010 — Feb 2017
Ogilvy
Account Supervisor
Ogilvy PR helps brands tell an effective story through concepting, developing and distributing earned and social content using a combination of visual, audio, influencer marketing and written formats for use across platforms and audiences.
Promoted from Assistant Account Executive through Account Supervisor
Served as primary resource for providing counsel to client, developing campaign plans, and presenting at large client meetings
Independently led small- and medium-sized initiatives, with key roles in large-scale events and campaigns
Led ongoing media relations activities and tentpole campaigns for LG’s home appliance account, acting with high degree of independence and garnering a PR Value of $150 million
Planned, produced and disseminated custom content (e.g., videos) with spokespeople and celebrity talent
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