Adam B.

Experience

• 

  ICR/Blue Engine (Consumer PR Agency)

  Managing Director

  Mar 2017 - Jun 2024

  Combining two award-winning consumer practices at ICR and Bullfrog + Baum together under one roof, Blue Engine is a new force in the dynamic world of creative communications. The new agency offers a comprehensive suite of services across the consumer lifestyle space, including public relations, strategic partnerships, events + experiences, branding, creative, digital marketing, social media, influencer marketing, crisis management and more.

  • Independent & strategic leadership: Sustained clients under management of more than $1.2 million in annual revenue (leading five or more accounts at any given time) without oversight
  • Founding member of Blue Engine brand, ICR's independent agency-within-an-agency
  • Senior team leader: Served as No. 3 of 30+ person team within Blue Engine
  • Quickly built rapport, credibility and trust, maintaining (and strengthening) strong client satisfaction across all accounts and regularly interacting with C-Suite and advisors, further cementing agency's role within client structures
  • Expertise across consumer and executive visibility campaigns with innate ability to forge strong media relationships across all business sectors (e.g., Planet Fitness' multi-year & internationally-successful 'Dad Bod' & 'Love at First Lift' campaigns
  • Drove national campaigns, media strategy, branded activations and targeted pop-up moments from ideation through execution in top U.S. markets across variety of client sectors
  • Played hands-on role to support team members at all levels, healthily challenging them to sharpen their hard and soft skills, strategic approach and unique ways to add value to client and team requests and deliverables in the clients' best interests
  • Oversaw talent and spokesperson (celebrity, etc.) identification, negotiations and brand engagements on national scale
• 

  Ogilvy

  Account Supervisor

  Nov 2010 - Feb 2017

  Ogilvy PR helps brands tell an effective story through concepting, developing and distributing earned and social content using a combination of visual, audio, influencer marketing and written formats for use across platforms and audiences.

  • Promoted from Assistant Account Executive through Account Supervisor
  • Served as primary resource for providing counsel to client, developing campaign plans, and presenting at large client meetings
  • Independently led small- and medium-sized initiatives, with key roles in large-scale events and campaigns
  • Led ongoing media relations activities and tentpole campaigns for LG’s home appliance account, acting with high degree of independence and garnering a PR Value of $150 million
  • Planned, produced and disseminated custom content (e.g., videos) with spokespeople and celebrity talent