Alan M.

For nearly 20 years, I've been building scalable, results-driven search programs across the full digital landscape. I started in the agency world managing hundreds of campaigns, which gave me a holistic understanding of the SERP that most specialists never develop. I pair technical optimization and entity modeling with robust analytics to align technical health, paid acquisition, and user intent, lifting rankings, conversions, and ROI at the same time. My philosophy is simple: search visibility that doesn't translate into measurable, bottom-line revenue isn't working hard enough.

I've worked with companies of all sizes, from early-stage startups to global brands like LinkedIn and Walmart, and that range has taught me one thing clearly: great search strategy is never one-size-fits-all.

At Walmart, I partnered with product teams to contribute over $100M in incremental revenue and helped drive 22% YoY eCommerce growth by connecting organic strategy to broader business goals. At LinkedIn, I led a strategy that generated a 47% increase in unique keyword volume and a 33% lift in conversion rates in year one, while implementing AI-driven models to reduce operational expenses.

Beyond execution, I focus on cross-functional leadership, mentoring diverse teams and breaking down silos across Web, Product, Paid Media, and UX to ensure search is embedded in the product lifecycle from day one. As search evolves into an AI-first ecosystem, I keep brands visible across traditional and emerging answer engines through enterprise technical SEO, AI-powered search readiness, LLM visibility, and GEO.