Alessandra Szul

Miami, FL, USA

  1. Operations
  2. Leadership
  3. Shopify
  4. Chief Operating Officer
  5. Startups
  6. Microsoft Excel

Fractional COO & Supply Chain Strategist | Scaling Startups and Streamlining Operations

I’m Alessandra Szul, and I specialize in creating lean, efficient operations for businesses ready to scale. With a background in both startups and Fortune 50 companies, I’ve built my career on streamlining supply chains, optimizing inventory, and driving cross-functional alignment.

As a founder myself, I bring an entrepreneurial mindset to every project, focusing on sustainable growth and operational excellence. Let’s get your business running like a well-oiled machine—strategically and seamlessly.

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Alessandra Szul

Work

Experience

  • Healthy Roots Dolls

    Healthy Roots Dolls

    COO

    Jan 2023 - Present

    Healthy Roots Dolls is a toy company that teaches natural hair care to young girls of color with beautiful black dolls.

    • Directed end-to-end operations, including inventory management, supply chain optimization, and e-commerce fulfillment, generating $3M+ in revenue.
    • Implemented ERP systems for inventory forecasting, reducing loss by 90% and lowering storage costs by 60%.
    • Grew footprint in Target & Macy's

  • Roebling Innovation & Consulting

    Founding Consultant

    Jan 2018 - Present

    Our team of skilled operators and engineers, with expertise in logistics, supply chain management, and product development, is driven by a philosophy of building systems and structures that prioritize scalability and growth. We have successfully launched products in industries such as children's toys, beauty, consumer packaged goods, beverage, hemp, and more. By streamlining operations, we enhance efficiency, reduce costs, and positively impact your bottom line. Tailored for early-stage startups, we provide a complete product operations solution at a fraction of the cost, allowing founders and teams to focus on what they do best.

    • Consulted for various startups and Fortune 500 companies on operational scaling, process automation, and supply chain management.
    • Implemented process improvements and automation solutions, reducing manual workflows and enhancing productivity for clients
  • Brae

    Brae

    Fractional COO

    May 2024 - Nov 2024

    Zero Proof Sparkling Cocktails Infused with Adaptogens and Botanicals ✨

    • Streamlined the entire production and distribution process, reducing lead times by 20%
  • Jeng

    Jeng

    Fractional COO

    May 2024 - Nov 2024

    Sparkling Soft Cocktails Infused with Hemp Born in Montauk, NY #1 Ranked Alcohol-free Cocktail “EASILY the best” - BuzzFeed.

    • I handled every aspect of the supply chain for our THC/CBD beverages—from sourcing ingredients to coordinating with co-packers and managing distribution across multiple channels
  • Coyote Logistics (UPS)

    Coyote Logistics (UPS)

    Product Manager (Carrier)

    Jun 2022 - Sep 2023

    Coyote is a leading global 3PL that combines a centralized marketplace with freight and supply chain solutions.

    • Led a 20-member cross-functional team to replace a legacy ERP system with a new CRM platform, improving company-wide productivity by 75%.
    • Developed a smart routing platform, cutting manual intervention by 50% and enhancing operational speed and accuracy.

  • Flatbush Freight Express

    Founder

    Sep 2018 - Jun 2022

    Founded in 2018 by Alessandra Szul, Flatbush Freight Express is a licensed and bonded freight shipping and trucking company specializing in refrigerated cargo.

    • Founded and scaled a trucking and logistics company, achieving $1M+ in annual revenue and a six-figure exit

  • Camerino Cosmetics International

    Vice President of Procurement

    Jul 2014 - Dec 2023

    Camerino Cosmetics International was founded by my family in 1989 in Venezuela, and at our peak we had more than 10 locations internationally and more than 150 employees. The avenues of revenue were services, education, and products.

    • Led the international sourcing, import/export, product development, and distribution