Alyssa C.

Experience

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  Jungle Scout

  Senior Director - SMB Marketing (Brand & Demand Generation)

  Nov 2022 - Dec 2023

  Jungle Scout is the leading Amazon intelligence platform for ecommerce sellers, supporting over $50 billion in Amazon revenue annually.

  • Led top-of-funnel strategy and organic marketing for SMB division, significantly increasing brand awareness, traffic, and acquisition.
  • Managed a team of 18 marketers, focusing on mentorship, coaching, and development, to drive brand, content & SEO, and communication strategies.
  • Spearheaded go-to-market efforts and integrated marketing campaigns, collaborating closely with cross-functional teams to enhance performance marketing and affiliate marketing initiatives.
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  Jungle Scout

  Senior Director of Content & Communications

  Feb 2022 - Nov 2022

  • Led the strategic direction for top-of-funnel organic awareness, improving demand, engagement, and retention across channels
  • Directed content, video, PR, social media, events, and brand strategy coordination across SMB and enterprise markets
  • Oversaw a comprehensive approach to brand messaging, significantly enhancing visibility and market penetration
• 

  Jungle Scout

  Director of Content & Communications

  Aug 2019 - Feb 2022

  • Developed and led the content and communications programs, enhancing the brand's visibility and user engagement.
  • Instrumental in positioning Jungle Scout as the go-to platform for Amazon sellers through strategic content initiatives.
• 

  The Zebra

  Director of Market Insights

  Mar 2018 - Aug 2019

  The Zebra is the nation’s leading car and home insurance comparison website, offering real-time rates and educational resources to inform consumers.

  • Led the development and implementation of The Zebra’s communications and content strategy, emphasizing the use of original research in data storytelling and thought leadership.
  • Spearheaded a major program focused on research, report creation, and the external promotion of insights relating to property and casualty insurance, significantly enhancing the brand's subject matter expertise.
  • Successfully positioned The Zebra as a go-to source for insurance insights, earning featured interviews in top-tier publications like The New York Times, The Wall Street Journal, and NPR.
  • Generated substantial web traffic and earned media coverage through strategic analysis of data and report crafting, establishing The Zebra’s authority in the insurance industry.
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  The Zebra

  Director of Communications & Content

  Apr 2017 - Mar 2018

  • Led strategy and team for all communications and content functions, overseeing the execution of comprehensive PR and content strategies.
  • Executed PR strategy, securing hundreds of earned media placements in top-tier outlets, significantly enhancing brand visibility and reputation.
  • Served as editor-in-chief of owned online publication, publishing hundreds of articles, resources, editorials, and research-based reports, driving engagement and establishing the brand as a thought leader in the insurance industry.
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  The Zebra

  Manager of Communications & Content Strategy

  Dec 2015 - Mar 2017

  • Built and managed all communications and content functions, including PR, owned content, social media, web and product content, events, and awards.
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  SolarWinds

  Corporate Marketing Manager

  Feb 2015 - Dec 2015

  SolarWinds specializes in making IT management software that provides a comprehensive view of IT infrastructure for professionals.

  • Built and managed all corporate marketing functions for SolarWinds' new Cloud business division, including SaaS acquisitions Pingdom, Librato, and Papertrail.
  • Partnered with 4 global teams to drive integrated corporate and product marketing strategies, enhancing the company's presence in the cloud services market.
  • Executed strategy across media/analyst relations, content marketing, social media, and events to boost brand recognition and engagement.
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  SolarWinds

  Corporate Communications Manager

  Jul 2014 - Feb 2015

  • Managed PR programs and agency teams for both the public sector and education IT as well as LATAM IT, demonstrating a global outreach and influence.
  • Built and managed programs for global analyst relations, customer advocacy, global awards, and speaker opportunities, enhancing the company's reputation and market presence.
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  SolarWinds

  Corporate Communications Specialist

  Jan 2012 - Jun 2014