Learn how a fractional CFO can help small businesses with cash flow, strategy, and growth, providing expert financial leadership at a fraction of the cost.
Andrew Selzer-Wong
CFO and generalist startup problem solver focused on financial, business, and fundraising strategy and building fundraising data rooms. Former founder, 2x startup CFO (SaaS, Web3), VC, and advisor to a TechStars startup. MBA, MS Advanced Finance, and Forbes 30 Under 30.
As a finance professional and generalist problem solver, I have had the pleasure of working with startups for nearly a decade having held roles as CFO, acting in-house counsel, advisor, an accelerator entrepreneur-in-residence, venture capital investor, and consultant to early-stage startups.
I have tackled nearly the entire spectrum of founding problems and have built a wealth of skills and experience to support growing organizations. Most often, I have worked with startups who don't know where …
Work
Forbes 30 Under 30
https://www.forbes.com/profile/andrew-wong/?sh=d0ffe2013cefFor my work advising early stage social impact startups with Fundie Ventures, I was twice named Forbes 30 under 30 in Spain and Europe
Experience
Metta Space
Member of the Board of Advisors
Mar 2020 - Present
Metta Space is a SaaS startup using AI to combat sexual harassment in the workplace.
- Supported the successful raise of angel and pre-seed round on strategy, valuation, and investor communication
- Built a robust financial and valuation model and trained CEO on its maintenance and financial principles
- Provide strategic counsel on fundraising, product-market fit, go-to-market strategies, and key hiring decisions
- Conducted impactful workshops on goal setting, theory of change, and lean startup methodologies
- Led final interviews for Sales Director recruitment, ensuring top-tier talent acquisition
Banger®
Chief Financial Officer and Acting General Counsel
Mar 2023 - Jun 2023
Banger Games is a blockchain-powered gaming platform.
- Project led and collaborated with executives, cross-functional team leads, external launch partners, and legal teams to successfully launch a cryptography utility token
- Designed tokenomics, and contributed to the DAO and governance document development
- Built operational financial model to support management’s strategy and decision-making
- Drafted and reviewed contracts, bylaws, and governance documents in coordination with external legal counsel to formalize partnerships and ensure compliance with SEC rules and tax compliance
- Collaborated with Spanish legal counsel to minimize double taxation across the various entities involved in launching the token, optimizing financial efficiency
- Prepared and submitted listing applications to exchanges and market makers, securing listings for the company's token and enhancing liquidity
- Provided valuable advice to executives on investor and internal communications, crafting effective messages and communication strategies
Banger®
Head of Finance
Jul 2022 - Apr 2023
Banger Games is a blockchain-powered gaming platform.
- Built the investor-facing financial model, forecasting, and valuation as well as overhauled the capital raising deck to support management on their capital raising efforts
- Spearheaded business strategy development, optimizing revenue streams through data-driven market analysis
- Led financial reporting efforts, performance tracking and implemented cost control measures
- Played a key role supporting the designing of the in-game economy for the gaming platform, provided essential UI/UX inputs and designed user incentives to enhance player engagement and retention
EIT Food Accelerator Network
Startup Advisor
Feb 2020 - Dec 2020
EIT Food, an EU supported initiative, is Europe’s leading food innovation program working to make the food system more sustainable, healthy and trusted.
- Advised and nurtured relationships with 20 food sustainability startup founders, covering key areas like product/market fit, lean startup methodology, theory of change, impact measurement, financial modeling, pitching, fundraising, strategy, and term sheet negotiations
- Advised program manager in restructuring the program based on impact and fundraising principles
- Led workshops in design thinking and product/market fit, providing valuable strategic clarity for founders
- Supported securing over €300K in fundraising for startup founders through guidance on offered term sheets
- Conducted a comprehensive review, shaping impactful recommendations for the subsequent year's initiatives
- Lead the implementation and training of project management and no-code database tools, optimizing organization and coordination practices across the firm
Geneva Business School
Associate Professor and Entrepreneurship Sector Specialist
Jun 2019 - Jun 2021
- Instructed courses spanning social entrepreneurship, company analysis, finance, digital business, and accounting
- Published "Funding Against the Odds: How Entrepreneurship is Stacked Against Women and BIPOCs in the United States” in Geneva Business School Magazine
- Served as a judge in the schoolwide business model pitch competition
ImpactAlpha
Director of Finance
Mar 2019 - Mar 2020
ImpactAlpha is media outlet focused on impact investing and sustainability news.
- Overhauled the company's financial model, enhancing financial planning, cash flow analysis, and aiding in defining a sustainable growth strategy
- Advised executives on revenue expansion strategy
- Successfully secured a foundation supported grant to maintain solvency by effectively communicating financial model scenarios and the company's growth narrative
- Orchestrated the integration of a new website paywall and marketing software, leveraging experience in HTML, CSS, SQL, and APIs to boost subscriber conversion rates
Creas
Summer Associate - Impact Investing Venture Capital
May 2016 - Aug 2016
Creas is the pioneering impact investment venture capital fund manager in Spain. We integrate capital, purpose and talent and put them at the service of companies that solve major social and environmental challenges.
- Conducted due diligence, developed the investment thesis, theory of change, valuation, and deliberated the investment in a Madrid-based social enterprise startup resulting in a 600K€ seed investment – acquired in 2019
Fundie Ventures
Cofounder and Managing Partner – Forbes 30 Under 30
May 2016 - Mar 2019
Fundie Ventures is a social impact organization that focuses exclusively on for-profit social enterprises and impact organizations through impact investment consulting. We support late angel to early-stage companies, accelerators, grant writers, and funds that have a positive impact on people and planet.
- Twice named Forbes 30 Under 30 in Spain and Europe.
- CLIENT FACING WORK:
- Supported 70+ early-stage impact, sustainability, and climate startups on collectively raising over €20M
- Guided 70+ startups in securing their first institutional investment round, refining pitches, financial
- Sourced startups, conducted due diligence, and financial analysis
- Built and refined pitches, financial models, theory of change, and fundraising strategies
- Designed and delivered tailored training programs for impact organizations, covering topics such as investment readiness, fundraising from impact investors, innovative impact finance structures, and VC term sheets
- MANAGEMENT:
- Oversaw three teams comprising 60+ members, providing operational leadership to ensure timely execution of critical deliverables
- Led professional development efforts through internal trainings
- Represented the firm at conferences and speaking engagements
- FIRM BUILDING:
- Spearheaded the firm's inception, work plan, client acquisition, and team development
- Cultivated and sustained collaborative senior client relationships
- Developed an intranet using no-code tools to facilitate training and workflow coordination among teams
- Designed the firm's recruiting process and trained staff for effective implementation
Impact Hub Vienna
Intern
Dec 2014 - Dec 2015
The Impact Hub is a network of over 16,000 members in 100+ coworking spaces for social entrepreneurs worldwide.
- Coordinated and led community engagement activities for a social entrepreneur network of over 300 members
- Provided technical and administrative support for community members
VE Global
Coordinator
Dec 2013 - Jul 2014
VE Global is a children's nonprofit focused on the positive development of at-risk children in Chile.
- Designed and implemented sports, music, arts, and educational programs for at-risk youth (ages 6-18) in foster care
- Managed recruitment and candidate screening
MDC Partners
MDC Ventures: Associate & Investment Committee Member
Jan 2011 - Dec 2011
MDC Partners is a global advertising and media agency conglomerate.
- Conducted due diligence on 25+ start-ups seeking funding in the range of $50K to $200K in advertising and mobile technology sectors
- Contributed to the creation and development of the firm's inaugural $10M seed fund
- Fostered essential relationships with external investment partners, including Thrive Capital
MDC Partners
Project Manager
Oct 2010 - Feb 2011
MDC Partners is a global advertising and media agency conglomerate.
- Successfully project-managed the $6M renovation of MDC's corporate headquarters, overseeing contractors, architects, expeditors, and stakeholders while managing the project's budget and contracts
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