Anna P.

Since 2000, Kaseya has delivered the technology that IT departments and managed service providers need to reach new heights of success. More than 500,000 IT professionals globally use Kaseya products to manage and secure 300 million devices.

• Developed Kaseya AI strategy around Agentic Workflows
• Created and successfully tested AI Pricing strategy focused on outcomes
• Aligned Executive on AI strategy and execution
• Finalized Data and API requirements for AI strategy

8-Figure CPO facilitates significant revenue growth and profitability enhancement for B2B SaaS companies through bespoke product strategies and implementations.

• Unlocking the full monetization potential of B2B SaaS companies.
• Successfully drove significant revenue growth and enhanced profitability through tailored product strategy implementation.
• Selected, coached and built outcome-driven product teams

IT Glue, a Kaseya company, is an award-winning documentation platform that allows for efficient storage and retrieval of all the documentation you need to help your MSP run better. By integrating PSA and RMM data, we can help increase your efficiency, and reduce onboarding times by even more. By eliminating wasted time from your business, IT Glue gives you more time to focus on what matters - growing your business.

• Strategized the development of a portfolio of 4 SaaS B2B products, achieving over $80M in ARR and significantly extending the lifecycle of a mature product by penetrating into a new market.
• Successfully aligned C-level leadership on new M&A service launch and customer escalation process gaps, leading to a decrease in data migration failures by 87.5%.
• Transformed a team of 4 inexperienced Product Owners into high-impact professionals, notably increasing the team's decision-making confidence and responsibility uptake.
• Directed a churn reduction initiative for a mature product, maintaining a 92% renewal rate and contributing to an increase in the company’s annual Net Revenue Retention (NRR).

• Through ROI analysis defined a long-term product strategy and roadmap that positively influenced Engagement KPIs, achieving a 74% annual growth rate in product adoption and a 5% increase in WAU/MAU ratio.
• Achieved an 80% decrease in support tickets and escalations, along with a 5% increase in NPS for one of the products.
• Successfully integrated an acquired product into the company’s portfolio by pivoting its positioning, packaging, and user interface to align with corporate vision and goals.
• Defined, prioritized, and scoped a UX/UI redesign initiative, incorporating it into a continuous development lifecycle, in partnership with Product Designer and Product Owner.

someHR leverages NLP technology to help digital professionals in product, data, and software development overcome resume screening challenges and secure interview invitations, primarily focusing on the North American market.

• Drove the entire product lifecycle of a novel, ambiguous NLP-based software tool from concept through to launch, significantly advancing someHR's market position.
• Defined the minimum marketable product scope in collaboration with data scientists, supporting product execution and influencing the company’s investment strategy.
• Led market, user, and product discovery processes across varied target groups (end-users, career coaches, and recruiters), fostering a deep understanding of customer needs.
• Successfully executed beta-testing with a targeted user group, paving the way for innovative UX prototypes and enhancements based on real user feedback.

• Accelerated an MVP product growth from $1M to $5M (80% YOY growth).
• Influenced Executive’s decision in establishing a dedicated engineering team for new product by creating and presenting a Financial Model simulation through multiple product pricing strategies.
• Defined and operationalized strategic product direction with innovative highlights based on behavioural user research, company OKRs, and business objectives.

TELUS Digital, a division of TELUS Technology, leverages award-winning tech talent in Canada to build innovative, data-driven, customer-centric digital experiences by managing TELUS's digital assets.

• Improved checkout conversion rate by 2.4% through the development of a unique cart and checkout experience, aligning with the organization's strategic goals.
• Defined, prioritized, and executed product backlogs, leading cross-functional teams in agile releases that turned the company's vision into actionable feature designs.
• Successfully launched cross-organizational projects, managing product scope definition across multiple Agile teams, and significantly enhanced digital product analytics leading to informed feature decisions.

EvoPlay — leading developer of integrated products and solutions for the online gaming industry, specializing in the creation and management of gaming systems to satisfy millions of players worldwide.

• Developed a comprehensive business plan, including budgeting, forecasting, and financial modeling, leading to the successful procurement of a critical license from the Maltese government.
• Identified and negotiated go-to-market opportunities, conducting thorough market research, analyzing product market best practices, and engaging with industry leaders.
• Created and presented compelling presentations and pitch materials for both internal and external investment initiatives.

Danone Nutricia Early Life Nutrition focuses on providing specialized nutrition for babies and young children, including infant formula and nutritional products to support growth and development.

• Reduced data deviation in the CRM system from 30% to 0.5%, significantly enhancing data quality and reliability.
• Initiated and drove the successful replacement of the CRM system after presenting comprehensive analyses of current system gaps and business needs to key stakeholders.
• Ensured the CRM information system's data accuracy and resolved technical issues promptly, improving operational efficiency and stakeholder satisfaction.
• Completed comparative product market analyses of CRM systems, leading to informed strategic decisions on technology investments.