Brian S.

Experience

• 

  Ergobaby

  Vice President Ecommerce and Digital Marketing

  Feb 2024 - Present

• Nena & Co

  Advisory Board, Marketing & E-Commerce

  Nov 2017 - Present

  Nena & Co is a company.

• 

  Ergobaby

  Vice President Global Ecommerce and Digital Marketing

  Mar 2023 - Jun 2025

  • At Ergobaby, I built DTC from small nominal business (4% of revenue) to major contributor of company sales (30%+ of revenue) and the fastest growing, highest margin channel. When I started it was just me and a developer. I was then able to build it into a 14-person multi-brand, global department that drove brand/product awareness and multi-channel sales not just DTC.
  • In my 11+ years at Ergobaby, I was consistently promoted to roles of higher responsibility based on my performance and ability to adapt and meet the company’s current challenges.
  • In all my positions I was responsible for digital direction & strategy, martech stack, and ecommerce P&L.
  • In the VP role I headed up all digital marketing and ecommerce for 3 brands: Ergobaby, Baby Tula and Belly Bandit. I also was responsible for Amazon.
  • Belly Bandit, Ergobaby Europe and Amazon were the new responsibilities I took on when I was promoted. Here are a few of my key accomplishments:
  • Grew Ergobaby’s global DTC business to an annual growth rate (CAGR) of 19% over the last 5 years.
  • Reorganized global digital and ecommerce group to have global functional leads that worked across brands. Led to greater team effectiveness, stronger team ethos and faster adaptation of key learnings across brands and regions.
  • Took Amazon EU from moderate growth to the fastest growing account in 2025.
  • Collaborated with executive leadership to successfully sell Ergobaby to private equity at the end of 2024.
• 

  Ergobaby

  Sr. Director Global Ecommerce and Digital Marketing

  Sep 2020 - Mar 2023

  • My role expanded to include both Ergobaby and our exclusive DTC brand Baby Tula.
  • Reversed Baby Tula’s multi-year decline in sales and turned it into a growing business.
  • Created internal CRO program that increased conversion rate, AOV and ROAS.
• 

  Ergobaby

  Sr. Director Marketing

  Jan 2019 - Aug 2020

  • I led two separate marketing teams. The brand and product marketing team in addition to the North American digital and ecommerce team. In my expanded role, I led branding initiatives and strategies, new product development, GTM, portfolio management, market research and consumer insights.
  • Developed and launched companies first newborn-specific baby carrier which skyrocketed to best seller in category within first 3 months.
  • Launched category’s first LifeTime Warranty that solidified brand’s premium perception.
  • Overhauled product marketing group to be more strategic and insight driven, redesigned processes and accountabilities.
• 

  Ergobaby

  Director of Global Ecommerce and Digital Marketing

  Apr 2014 - Dec 2018

  • I led North American Digital, E-Commerce and Customer Service teams for Ergobaby and Orbitbaby. I was responsible for all advertising (digital and off-line).
  • Re-platformed to bring all global websites under unified platform. Cut costs by 40% and increased conversion rates by double digits.
  • Revamped advertising by switching agencies, changing creative direction and leaned more into paid social media. Led to exponential growth across all key metrics.
  • Grew E-Commerce revenue by 341% during this time period.
• 

  Leef

  E-Commerce Consultant

  Nov 2013 - Dec 2016
• 

  Leef

  Digital Marketing & E-Commerce Consultant

  Nov 2013 - Dec 2016

  Leef focuses on designing smart, beautiful consumer electronics and globally distributes products from its California roots.

• 

  DC Thomson Family History (Formerly Brightsolid)

  Head of Marketing for North America

  Jan 2012 - Oct 2013

  Findmypast is a subscription service offering access to over 10 billion digitized records to uncover family history.

• 

  UCLA Extension - Custom Programs & Corporate Education

  Digital Marketing Instructor (Part-Time)

  Jan 2005 - Dec 2008

  UCLA Extension provides continuing education courses across diverse fields, including business, arts, and technology, both on-campus and online.

• 

  UCLA Extension

  Digital Marketing Instructor (Part-Time)

  Jan 2005 - Jan 2008
• 

  Pioneer Electronics

  Director of Digital Marketing and E-Commerce, Manager E-Marketing

  Mar 2001 - Dec 2011

  Pioneer Electronics manufactures automotive entertainment systems and consumer electronics, focusing on in-car audio and entertainment.

  • Built and managed a direct-to-consumer business from the ground up, achieving multi-million dollar profitability and outperforming larger divisions in EBITDA contributions.
  • Implemented the first digital marketing strategies at Pioneer, launching an e-commerce department that generated substantial revenue streams.
  • Directed comprehensive e-commerce and digital marketing operations, including profit and loss management, customer acquisition and retention, and digital marketing campaigns.
  • Developed a 10 million user CRM/email program, enhancing customer engagement where the company previously had no end consumer interaction.
• 

  Pioneer Electronics

  Director (Sr. Manager) of Digital Marketing and E-Commerce, Manager E-Marketing

  Mar 2001 - Dec 2011

  • Established and led the e-commerce business from inception, generating significant profits and outperforming other divisions in certain quarters.
  • Pioneered the digital marketing efforts at Pioneer, shaping an effective e-commerce and marketing team from scratch.
  • Oversaw the end-to-end process of e-commerce and digital marketing, including direct sales, customer operations, and extensive site management.
  • Developed a comprehensive CRM and email strategy connecting directly with end consumers, overcoming previous gaps in customer engagement.
• 

  Southern California Edison

  Strategic Marketing/Product Marketing Manager

  Jan 1998 - Dec 2001

  Southern California Edison provides electricity to more than 14 million people across Southern California, focusing on renewable energy.

• 

  American President Lines

  National Account Manager

  Jan 1996 - Dec 1998

  APL, a subsidiary of CMA CGM Group, provides US government ocean transportation and logistics services across 5 continents with a fleet of 650 vessels.

  • Expanded market share of a $13 million territory, including major clients such as Disney and Warner Brothers.
  • Boosted import market share by 30% and doubled export sales volume, showcasing effective strategic account management.
• 

  American President Lines

  Marketing Analyst

  Jan 1994 - Dec 1996