Bobby M.

Harmony Leaf Inc. is a premium matcha and tea brand operating across direct-to-consumer (DTC) and business-to-business (B2B) channels. Role: Embedded Fractional CMO responsible for go-to-market strategy, revenue growth, and marketing operations.

• Owned end-to-end go-to-market strategy across DTC and B2B, aligning brand positioning, acquisition, and lifecycle marketing.
• Led the launch of DTC and B2B Shopify experiences, including wholesale ordering, pricing structure, and operational workflows.
• Designed and implemented the performance marketing and analytics foundation to support scalable acquisition.
• Built core marketing operations systems (tooling, reporting, processes) to support long-term, profitable growth.
• Partnered directly with founders to prioritize growth initiatives and translate strategy into execution.

Driving Force Digital is a growth consultancy where I serve as an embedded executive partner to ecommerce and B2B brands, supporting strategy, execution, and leadership during critical growth phases. Role: Embedded VP of Ecommerce & Growth across multiple client engagements.

• Acted as an embedded growth leader for consumer and B2B brands, owning strategy, prioritization, and execution across acquisition, retention, and analytics.
• Partnered directly with founders and executive teams to identify growth constraints and define high-impact roadmaps.
• Designed and implemented scalable growth systems spanning paid media, lifecycle marketing, CRO, and measurement.
• Led cross-functional initiatives across marketing, ecommerce, and operations to improve alignment and execution velocity.
• Helped teams transition from reactive marketing to disciplined, metrics-driven growth operations

CartStars is a private advisory community of senior ecommerce and retail leaders focused on sharing operator-level insights and best practices. Role: Founding Member.

• Selected as a founding member of a peer group comprised of experienced ecommerce, growth, and digital leaders.
• Contribute perspective and guidance based on hands-on experience scaling DTC, marketplace, and omnichannel brands.

Camco Manufacturing is a leading manufacturer of RV and outdoor accessories with a large and diverse product portfolio. Role: Executive owner of ecommerce strategy, digital revenue growth, and marketing optimization.

• Led the redesign and migration of Camco’s DTC ecommerce platform, driving a 28% increase in conversion rate and a 15% lift in AOV.
• Defined and launched a multi-year ecommerce growth strategy targeting $10M+ in incremental revenue.
• Built an ad spend optimization and measurement framework, improving ROAS by 35% and reducing wasted spend by 22%.
• Overhauled onsite merchandising and conversion strategy, increasing add-to-cart rates by 18% and overall engagement by 22%.
• Partnered cross-functionally with operations, finance, and IT to modernize ecommerce infrastructure and reporting.

Odeko is an all-in-one operations and supply partner serving independent cafés and food businesses. Role: Owned ecommerce revenue, marketplace expansion, and digital growth initiatives across DTC and B2B environments.

• Launched and scaled a new eight-figure revenue stream across marketplace and DTC channels.
• Improved overall ecommerce profitability by 25% through operational optimization and channel mix refinement.
• Scaled Barista Underground revenue by 40%+, increasing AOV by 16% and LTV by 14%.
• Rebuilt attribution and spend management frameworks, driving a 66% improvement in ROAS.
• Partnered with operations and leadership to align growth initiatives with supply chain and fulfillment constraints.

Natural Dog Company is a fast-growing consumer brand in the pet care space. Role: Executive owner of marketing, ecommerce, and marketplace growth during a period of rapid scale.

• Scaled the business from under $3M in annual revenue to a nationally recognized brand with multi-channel distribution.
• Led end-to-end ecommerce and marketplace strategy, driving sustained double-digit growth across DTC and Amazon.
• Launched and scaled Amazon as a major revenue channel, building a repeatable product launch and advertising playbook.
• Built and led cross-functional marketing and ecommerce teams supporting rapid growth.
• Partnered with founders through a successful acquisition process, supporting diligence and transition.

Elements Brands is a portfolio of consumer product companies across health, pet, and household categories. Role: Executive owner of marketing and ecommerce across multiple portfolio brands.

• Scaled Natural Dog Company from ~$3M to $35M+ in annual revenue in under three years.
• Launched and scaled Rockin’ Green Active Wear Detergent to $3M+ shortly after repositioning and relaunch.
• Expanded TriLASTIN from ~$2M to $5M+ through improved acquisition strategy and media efficiency.
• Built repeatable growth playbooks applied across portfolio brands.

Attaq Online is a digital platform supporting online gaming tournaments and esports events.

• Grew the platform to 10K+ users through community-driven growth and digital marketing.
• Led strategic partnerships with game studios, including API integrations and live esports initiatives.

Led early-stage product launches, influencer partnerships, and retail expansion in the gaming category.