Bobby Reger, MBA

Experience

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  Harmony Leaf Inc.

  Chief Marketing Officer (Embedded / Contract)

  Aug 2025 - Present

  Harmony Leaf Inc. is a premium matcha and tea brand operating across direct-to-consumer (DTC) and business-to-business (B2B) channels. Role: Embedded Fractional CMO responsible for go-to-market strategy, revenue growth, and marketing operations.

  • Owned end-to-end go-to-market strategy across DTC and B2B, aligning brand positioning, acquisition, and lifecycle marketing.
  • Led the launch of DTC and B2B Shopify experiences, including wholesale ordering, pricing structure, and operational workflows.
  • Designed and implemented the performance marketing and analytics foundation to support scalable acquisition.
  • Built core marketing operations systems (tooling, reporting, processes) to support long-term, profitable growth.
  • Partnered directly with founders to prioritize growth initiatives and translate strategy into execution.
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  Driving Force Digital

  VP of Ecommerce & Growth (Embedded Executive)

  Jun 2024 - Present

  Driving Force Digital is a growth consultancy where I serve as an embedded executive partner to ecommerce and B2B brands, supporting strategy, execution, and leadership during critical growth phases. Role: Embedded VP of Ecommerce & Growth across multiple client engagements.

  • Acted as an embedded growth leader for consumer and B2B brands, owning strategy, prioritization, and execution across acquisition, retention, and analytics.
  • Partnered directly with founders and executive teams to identify growth constraints and define high-impact roadmaps.
  • Designed and implemented scalable growth systems spanning paid media, lifecycle marketing, CRO, and measurement.
  • Led cross-functional initiatives across marketing, ecommerce, and operations to improve alignment and execution velocity.
  • Helped teams transition from reactive marketing to disciplined, metrics-driven growth operations
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  CartStars

  Founding Member (Advisory Community)

  Dec 2023 - Present

  CartStars is a private advisory community of senior ecommerce and retail leaders focused on sharing operator-level insights and best practices. Role: Founding Member.

  • Selected as a founding member of a peer group comprised of experienced ecommerce, growth, and digital leaders.
  • Contribute perspective and guidance based on hands-on experience scaling DTC, marketplace, and omnichannel brands.
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  Camco Manufacturing

  Vice President of Ecommerce

  Feb 2025 - Oct 2025

  Camco Manufacturing is a leading manufacturer of RV and outdoor accessories with a large and diverse product portfolio. Role: Executive owner of ecommerce strategy, digital revenue growth, and marketing optimization.

  • Led the redesign and migration of Camco’s DTC ecommerce platform, driving a 28% increase in conversion rate and a 15% lift in AOV.
  • Defined and launched a multi-year ecommerce growth strategy targeting $10M+ in incremental revenue.
  • Built an ad spend optimization and measurement framework, improving ROAS by 35% and reducing wasted spend by 22%.
  • Overhauled onsite merchandising and conversion strategy, increasing add-to-cart rates by 18% and overall engagement by 22%.
  • Partnered cross-functionally with operations, finance, and IT to modernize ecommerce infrastructure and reporting.
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  Odeko

  Head of Ecommerce

  Jul 2022 - Mar 2025

  Odeko is an all-in-one operations and supply partner serving independent cafés and food businesses. Role: Owned ecommerce revenue, marketplace expansion, and digital growth initiatives across DTC and B2B environments.

  • Launched and scaled a new eight-figure revenue stream across marketplace and DTC channels.
  • Improved overall ecommerce profitability by 25% through operational optimization and channel mix refinement.
  • Scaled Barista Underground revenue by 40%+, increasing AOV by 16% and LTV by 14%.
  • Rebuilt attribution and spend management frameworks, driving a 66% improvement in ROAS.
  • Partnered with operations and leadership to align growth initiatives with supply chain and fulfillment constraints.
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  Natural Dog Company

  Head of Marketing & Ecommerce

  Nov 2018 - Aug 2022

  Natural Dog Company is a fast-growing consumer brand in the pet care space. Role: Executive owner of marketing, ecommerce, and marketplace growth during a period of rapid scale.

  • Scaled the business from under $3M in annual revenue to a nationally recognized brand with multi-channel distribution.
  • Led end-to-end ecommerce and marketplace strategy, driving sustained double-digit growth across DTC and Amazon.
  • Launched and scaled Amazon as a major revenue channel, building a repeatable product launch and advertising playbook.
  • Built and led cross-functional marketing and ecommerce teams supporting rapid growth.
  • Partnered with founders through a successful acquisition process, supporting diligence and transition.
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  Elements Brands

  Head of Marketing & Ecommerce

  Oct 2017 - Aug 2022

  Elements Brands is a portfolio of consumer product companies across health, pet, and household categories. Role: Executive owner of marketing and ecommerce across multiple portfolio brands.

  • Scaled Natural Dog Company from ~$3M to $35M+ in annual revenue in under three years.
  • Launched and scaled Rockin’ Green Active Wear Detergent to $3M+ shortly after repositioning and relaunch.
  • Expanded TriLASTIN from ~$2M to $5M+ through improved acquisition strategy and media efficiency.
  • Built repeatable growth playbooks applied across portfolio brands.
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  Attaq Online

  Director Of Digital Operations

  Apr 2015 - Nov 2017

  Attaq Online is a digital platform supporting online gaming tournaments and esports events.

  • Grew the platform to 10K+ users through community-driven growth and digital marketing.
  • Led strategic partnerships with game studios, including API integrations and live esports initiatives.
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  Egmats

  Director of Marketing

  Nov 2012 - May 2015

  Led early-stage product launches, influencer partnerships, and retail expansion in the gaming category.