Bruce S.

Experience

• 

  SGA Channel & Sales Solutions

  FOUNDER & FRACTIONAL SALES LEADER

  May 2025 - Present

  SGA Channel & Sales Solutions is a fractional sales leadership practice serving PE-backed and growth-stage B2B companies in commercial fleet, PaaS, manufacturing, and operational industries. We build the sales infrastructure founders and operators need to scale — territory design, pipeline standards, CRM accountability, and go-to-market execution — without the overhead of a full-time sales organization. As your sales solutions partner, we empower your internal teams to perform at their peak by optimizing CRM systems, tightening pipeline management, and instilling repeatable, high-performance sales practices. Whether you’re entering new markets or refining existing ones, SGA bridges strategy and execution — delivering structure, accountability, and measurable growth without the overhead of a full-time sales organization. Scale Smarter. Sell Stronger.

  • Built sales operating systems from scratch for clients without formal sales infrastructure — territory design, pipeline standards, CRM configuration, and forecasting cadence.
  • Recruited, onboarded, and coached sales hires — implemented performance standards, inspection cadences, and accountability frameworks that improved rep productivity.
  • Directly engaged in new business prospecting alongside client sales teams — player-coach model that accelerates new logo acquisition while developing internal capability.
  • Advised founders and executive leadership on revenue strategy, sales team design, compensation structure, and go-to-market execution aligned to growth objectives
• 

  Kingbee

  Head of National Platform Sales

  Dec 2024 - May 2025

  Kingbee Vans offers customizable commercial fleet management and rental solutions, ensuring businesses have the flexibility they need without major capital investment.

  • Led sales organization through PE-backed acquisition — delivered 191.43% Net New Growth against new ownership quota in first 6 months post-close while stabilizing team performance
  • Implemented strategic sales initiatives that streamlined processes, improved the customer experience, and accelerated revenue growth.
  • Completed tenure as Head of National Sales in May 2025, following the successful post-acquisition integration of Fluid Truck into Kingbee Vans.
• 

  Fluid Truck

  Head of National Sales / General Manager

  Jan 2021 - Jan 2025

  Fluid Truck is a peer-to-peer (PaaS) truck sharing platform that offers 24/7 mobile access to a wide array of trucks, vans, and trucks. Unlike most traditional rental companies, Fluid Truck offers an entirely virtual rental experience - eliminating the hassle of waiting in line, operating around restrictive store hours, and wasting time with unnecessary paperwork. Our mission is to reimagine the way we utilize trucks as a resource by building a sharing community and leveraging the latest innovations in technology to save you time and money. ***Acquired Q4-2024***

  • Designed and launched 13 East Coast markets — expanding national footprint 290% and scaling the commercial operation from 7 to 20 active cities
  • Sustained 130% quota attainment pre-acquisition — built on revenue operations discipline, structured pipeline management, and team accountability.
  • Architected and led the reorganization of national sales team — overseeing commercial strategy, team structure, and revenue operations for a high-growth PaaS platform.
  • Transformed team unit economics — reduced headcount by 54% while improving revenue per rep and restructuring toward a 41% recurring revenue mix.
  • Led commercial integration post PE-backed acquisition — delivered 191.43% Net New Growth against new ownership quota in first 6 months, stabilizing revenue and retaining key accounts through full ownership transition.
• 

  Salty Sunsets Brands

  Founding Partner

  Dec 2016 - Jun 2022

  Salty Sunsets Brands is a lifestyle apparel and accessories company inspired by the spirit of coastal living. Rooted in the beauty of sandy beaches and vibrant sunsets, the brand captures the essence of relaxed, tropical style through thoughtfully designed products that celebrate everyday escape and adventure.

• 

  RR Donnelley

  Director of Sales and Business Development

  Jan 2016 - Aug 2019

  RRD offers a comprehensive portfolio of marketing, packaging, print, and supply chain solutions, empowering a variety of professionals to make a measurable impact.

  • Ranked Top 5 of 57 plants nationally in new customer acquisition — generated double-digit growth against a $30M revenue baseline.
  • Built and led a high-performance sales team — implemented structured coaching, KPI accountability, and Salesforce CRM to drive consistent execution.
  • Expanded into new verticals and grew regional market presence through focused go-to-market strategy and business development execution.
• 

  RR Donnelley

  Print Management l Managed Care Southeast Region l Strategic Services at RR Donnelley

  Aug 2009 - Dec 2015

  • Led nationwide PPS teams as the Customer-Facing Onsite Manager, providing strategic direction and ensuring consistent service delivery across all client-facing operations.
  • Oversaw digital storefront and inventory management for 4,500+ collateral product lines, leveraging e-commerce tools to streamline fulfillment and improve product availability.
  • Directed end-to-end print program execution across both corporate and vendor assets, ensuring alignment with contractual scope, quality standards, and budgetary goals.
  • Partnered with corporate technology and operations teams to enhance system functionality and support complex customer integrations; led onboarding and training programs to ensure seamless transitions and long-term client success.
• 

  Heidelberg

  Regional Full Line Sales

  Dec 2007 - Mar 2009

  Heidelberger Druckmaschinen AG is an innovative technology company with a leading position in the global printing industry, focusing on digitizing and automating the print process.

  • Managed a region encompassing Tennessee, Eastern Arkansas, and Northern Mississippi with over 457 accounts, effectively consulting on operational and equipment solutions.
  • Established comprehensive equipment acquisition plans, incorporating Technology Based Manufacturing principles to enhance production and long-term corporate growth.
  • Consulted with middle management on workflow optimization through lean manufacturing concepts, directly contributing to production goals and long-term corporate growth.

• SGA

  Founder at SGA

  Jun 2007 - Jan 2021

  SGA specializes in multichannel integration, offering expertise in Print Collateral, Print Management, Direct Mail, In-Store Marketing, and Distribution channels.