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Indianapolis, IN, USA

Casey B.

From Chaos to Revenue Engine | Fractional CRO & VP of Sales helping B2B teams build predictable pipeline, scalable GTM, and revenue growth

Grounded in a commitment to service and leadership, Casey Botkin has built a career helping organizations navigate complexity and scale with intention. From early roles in mission-driven environments to senior sales and go-to-market leadership positions, Casey is known for stepping into moments of change and turning fragmented motions into cohesive revenue systems. Across SaaS and services organizations, Casey has led sales and sales development teams through multiple growth phases, including 3–5× increases in pipeline and revenue, global team expansion, and the establishment of repeatable inbound, outbound, and enterprise GTM motions. A hands-on operator and player-coach, Casey brings a data-informed, AI-enabled approach to revenue leadership—aligning people, process, and technology to drive predictable outcomes. As a fractional CRO or VP of Sales, Casey partners with founders and executive teams to convert ambiguity into accountability and build durable revenue engines designed to scale.

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Casey B.

Experience

Sep 2021 — Oct 2025
Celigo

Celigo

Director of Sales Development

Celigo is a leading integration platform that connects applications and automates processes with help from human experts.

  • Recruited to build and scale a global revenue engine unifying inbound, outbound, and partner-led motions, driving 5× company growth over four years.
  • Implemented global inbound/outbound strategy aligning Sales and Marketing for predictable pipeline generation.
  • Developed GTM playbooks increasing ICP-qualified pipeline generation from 1.5× to 3.5×.
  • Partnered with Sales leadership to launch Strategic & Enterprise sales teams; designed outbound motions, built enablement programs, and coached reps weekly.
Feb 2021 — Sep 2021

Simplifeye

Regional Sales Manager

Simplifeye provides innovative solutions for efficient dental and healthcare practices.

  • Hired as the founding sales manager for the Indiana office, responsible for recruiting, onboarding, and training 18 new sales reps in a single year.
  • Built a capacity model and business plan centered around an account-based, upmarket strategy.
  • Led a team of 14 direct reports with no resignations or regrettable turnover, despite substantial restructuring within the organization.
  • Increased ASP by 32% in 8 months through the implementation of an upmarket strategy and the MEDDIC sales methodology.
Jul 2020 — Sep 2021
Nelbud Services, LLC

Nelbud Services, LLC

Enterprise Account Executive

Nelbud is a leader in fire protection, kitchen exhaust hood cleaning, and environmental services.

  • Achieved 124% of quota in my final quarter while improving time-to-quote by 60% through the development of a square footage quoting model.
  • Enabled a 75% increase in prospecting activity through Salesforce’s targeted marketing capabilities.
  • Expanded the Fire Protection vertical by securing new Health Care and Government logos including multiple US Army locations for $110K+ annually.
Aug 2019 — Mar 2020
FE Moran Security Solutions

FE Moran Security Solutions

Enterprise Account Executive

Securitas Technology provides business security solutions tailored to diverse client needs.

  • Achieved 30% net new revenue through the development and launch of an inside sales team.
  • Increased overall revenue by ~40% by engaging SMEs in the development of quotes through a team selling model.
  • Expanded the SLED market share by leveraging the SaaS platform to maximize growth in the government and healthcare divisions.
Oct 2017 — Aug 2019
Monster

Monster

Senior Major Account Executive

Monster is a global leader in connecting people to jobs and providing advanced recruiting solutions.

  • Increased international business growth by 15% as the International Business Expert, closing deals with EMEA counterparts.
  • Earned the annual MVP Team Sales Award for consistently achieving quotas and KPIs, exceeding top-line sales quota by an average of 135% over 8 quarters.
  • Mentored a team of 7 indirect reports comprised of Major Account Executives, driving customer growth and new logo acquisition.
Jan 2014 — Jun 2017
VILLAGE OF MERICI INC

VILLAGE OF MERICI INC

Director of Sales And Business Development

Village of Merici supports individuals with intellectual and developmental disabilities to live independently through a 501(c)3 organization.

  • Founding leadership role establishing operations, revenue models, and fundraising from inception.
  • Secured $3.9M in grant funding to launch the first residential community.
  • Drove revenue from $100K to $2.7M within two years through scalable GTM execution.
Jan 2014 — Jun 2017
VILLAGE OF MERICI INC

VILLAGE OF MERICI INC

Director of Operations And Business Development

Oct 2012 — Mar 2014
Burger King Corporation

Burger King Corporation

Sales, profit, and operations manager

Burger King is a global fast food brand known for its flame-grilled burgers and signature Whopper.

  • Achieved 132% of revenue targets in 2013, driving exceptional sales and profit growth across franchise operations.
  • Expanded franchise base by 20%, increasing from 27 to 65 locations.
  • Supported franchise owners in sales execution, local marketing, and P&L improvement.
Oct 2012 — Mar 2014
Burger King Corporation

Burger King Corporation

Sales, profit, and operations manager

Aug 2007 — Sep 2011
Connections Inc.

Connections Inc.

Director of Operations And Business Development

Connections, Inc. provides behavioral health care and wellness services to the community throughout Indiana.

  • Built strategic partnerships and secured the first seven-figure contract for a behavioral health platform.
  • Expanded services from local to multi-state, managing a team of 30 across operations.