Casey Botkin

Indianapolis, IN, USA

From Chaos to Revenue Engine | Fractional CRO & VP of Sales helping B2B teams build predictable pipeline, scalable GTM, and revenue growth

Grounded in a commitment to service and leadership, Casey Botkin has built a career helping organizations navigate complexity and scale with intention. From early roles in mission-driven environments to senior sales and go-to-market leadership positions, Casey is known for stepping into moments of change and turning fragmented motions into cohesive revenue systems. Across SaaS and services organizations, Casey has led sales and sales development teams through multiple growth phases, including 3–…

Casey Botkin

Experience

  • Celigo

    Celigo

    Director of Sales Development

    Sep 2021 - Oct 2025

    Celigo is a leading integration platform that connects applications and automates processes with help from human experts.

    • Recruited to build and scale a global revenue engine unifying inbound, outbound, and partner-led motions, driving 5× company growth over four years.
    • Implemented global inbound/outbound strategy aligning Sales and Marketing for predictable pipeline generation.
    • Developed GTM playbooks increasing ICP-qualified pipeline generation from 1.5× to 3.5×.
    • Partnered with Sales leadership to launch Strategic & Enterprise sales teams; designed outbound motions, built enablement programs, and coached reps weekly.
  • Simplifeye

    Regional Sales Manager

    Feb 2021 - Sep 2021

    Simplifeye provides innovative solutions for efficient dental and healthcare practices.

    • Hired as the founding sales manager for the Indiana office, responsible for recruiting, onboarding, and training 18 new sales reps in a single year.
    • Built a capacity model and business plan centered around an account-based, upmarket strategy.
    • Led a team of 14 direct reports with no resignations or regrettable turnover, despite substantial restructuring within the organization.
    • Increased ASP by 32% in 8 months through the implementation of an upmarket strategy and the MEDDIC sales methodology.
  • Nelbud Services, LLC

    Nelbud Services, LLC

    Enterprise Account Executive

    Jul 2020 - Sep 2021

    Nelbud is a leader in fire protection, kitchen exhaust hood cleaning, and environmental services.

    • Achieved 124% of quota in my final quarter while improving time-to-quote by 60% through the development of a square footage quoting model.
    • Enabled a 75% increase in prospecting activity through Salesforce’s targeted marketing capabilities.
    • Expanded the Fire Protection vertical by securing new Health Care and Government logos including multiple US Army locations for $110K+ annually.
  • FE Moran Security Solutions

    FE Moran Security Solutions

    Enterprise Account Executive

    Aug 2019 - Mar 2020

    Securitas Technology provides business security solutions tailored to diverse client needs.

    • Achieved 30% net new revenue through the development and launch of an inside sales team.
    • Increased overall revenue by ~40% by engaging SMEs in the development of quotes through a team selling model.
    • Expanded the SLED market share by leveraging the SaaS platform to maximize growth in the government and healthcare divisions.
  • Monster

    Monster

    Senior Major Account Executive

    Oct 2017 - Aug 2019

    Monster is a global leader in connecting people to jobs and providing advanced recruiting solutions.

    • Increased international business growth by 15% as the International Business Expert, closing deals with EMEA counterparts.
    • Earned the annual MVP Team Sales Award for consistently achieving quotas and KPIs, exceeding top-line sales quota by an average of 135% over 8 quarters.
    • Mentored a team of 7 indirect reports comprised of Major Account Executives, driving customer growth and new logo acquisition.
  • VILLAGE OF MERICI INC

    VILLAGE OF MERICI INC

    Director of Sales And Business Development

    Jan 2014 - Jun 2017

    Village of Merici supports individuals with intellectual and developmental disabilities to live independently through a 501(c)3 organization.

    • Founding leadership role establishing operations, revenue models, and fundraising from inception.
    • Secured $3.9M in grant funding to launch the first residential community.
    • Drove revenue from $100K to $2.7M within two years through scalable GTM execution.
  • VILLAGE OF MERICI INC

    VILLAGE OF MERICI INC

    Director of Operations And Business Development

    Jan 2014 - Jun 2017

  • Burger King Corporation

    Burger King Corporation

    Sales, profit, and operations manager

    Oct 2012 - Mar 2014

    Burger King is a global fast food brand known for its flame-grilled burgers and signature Whopper.

    • Achieved 132% of revenue targets in 2013, driving exceptional sales and profit growth across franchise operations.
    • Expanded franchise base by 20%, increasing from 27 to 65 locations.
    • Supported franchise owners in sales execution, local marketing, and P&L improvement.
  • Burger King Corporation

    Burger King Corporation

    Sales, profit, and operations manager

    Oct 2012 - Mar 2014

  • Connections Inc.

    Connections Inc.

    Director of Operations And Business Development

    Aug 2007 - Sep 2011

    Connections, Inc. provides behavioral health care and wellness services to the community throughout Indiana.

    • Built strategic partnerships and secured the first seven-figure contract for a behavioral health platform.
    • Expanded services from local to multi-state, managing a team of 30 across operations.

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