Chris D.

Cognatic helps CMOs and marketing leaders understand what is really driving marketing effectiveness, not simply what is easiest to measure. Many organisations have no shortage of marketing data. The challenge is turning fragmented signals across commercial performance, operational delivery, stakeholder alignment and strategic execution into a coherent picture that supports better decision-making. That challenge led to the development of the Marketing Effectiveness Quotient (MEQ). Built on more than 50 years of cumulative experience leading marketing, communications and digital transformation functions, MEQ is designed to provide a more holistic view of marketing effectiveness across the organisation. Rather than focusing on isolated metrics alone, MEQ helps organisations identify strengths, expose operational constraints, improve alignment and better understand how marketing contributes to commercial performance and long-term growth.

HSBC is a British banking and financial services organization offering a comprehensive range of services.

• Successfully launched a suite of digital products that enhanced client satisfaction by 20%.
• Led cross-functional teams to deliver project milestones on time and under budget, optimizing client experience.

Mezzo Labs is a leading independent Digital Analytics agency in the UK offering full-spectrum analytics services.

• Successfully expanded Mezzo Labs’ brand presence in new territories, enriching market reach.
• Optimized marketing strategies that supported a 15% uplift in business development initiatives.

• Elevated the recruitment process by introducing a refined resourcing strategy minimizing the time-to-hire by 30%.
• Implemented robust organizational systems enhancing team productivity by 25%.

Coutts provides private banking and wealth management services to high-net-worth individuals.

• Led the UX design for a significant transformation project, successfully delivering a new Online Investment Platform.
• Oversaw and coached a team of Business Analysts and UX Designers driving efficiency improvement by 40%.
• Achieved timely delivery of key UX process and roadmap planning projects.

Wesleyan Assurance Society offers financial services including banking, insurance, and investments.

• Drafted a comprehensive Digital Vision document, setting the strategic direction for digital transformations.
• Steered the execution of day-to-day operations significantly improving project KPIs.

Protect Your Bubble provides insurance for gadgets and personal items in a simple, accessible manner.

• Developed and executed an Integrated Marketing Strategy across digital and traditional channels, enhancing brand reach by 50%.
• Successfully managed the Digital Marketing activity suite, sustaining leading market position.

ScottishPower is a leading energy provider focusing on renewable energy and electricity grids.

• Delivered a comprehensive Operational Strategy and a 5-year Business Plan for digital transformation.
• Successfully recruited a world-class digital team to execute strategic plans, improving operational efficiency by 40%.

Cart Digital is a digital marketing and eCommerce consultancy.

• Consulted for British Airways on a digital transformation project, significantly contributing to the eCRM Transformation Programme.
• Advised The Co-Operative Group on Proposition Development, leading to an integrated process across diverse business verticals.

Barclays is a British universal bank providing diversified global financial services.

• Managed P&L for a seven-figure income stream, achieving business plan targets consistently.
• Effectively allocated a six-figure budget to drive marketing initiatives across multiple channels with high ROI.
• Led cross-functional virtual teams to maintain back book volumes through innovative Customer Value Management initiatives.

• Exceeded Online Marketing planned volumes by 13% within profitability targets.
• Implemented new online Quote & Buy functionality, enhancing customer journey for various insurance propositions.
• Led a team to deliver comprehensive sales and marketing plans for Barclays General Insurance products.

Simply Business provides small business insurance solutions, leveraging technology to improve accessibility.

• Launched innovative marketing campaigns enhancing customer engagement resulting in significant market share growth.
• Strategically managed budgets to drive high-impact product promotions aligning with the company's core values.

Royal Bank of Scotland provides comprehensive financial services globally.

• Spearheaded digital media initiatives supporting business growth across multiple brands, maintaining brand integrity.
• Developed and executed online marketing innovations sustaining competitive edge.

GE Power is a world leader in providing energy solutions and services across the entire energy value chain.

Unum provides financial protection benefits and services, offering solutions for employee and organizational well-being.