Chris Herrmann

San Jose, CA, USA

  1. Design
  2. Catalogs
  3. strong conceptual skills
  4. Excellent Communication & Presentation Skills
  5. Self-Manager
  6. Sketch

Senior Art Director — Design Systems & E‑commerce UX Leader | Mentor & Brand Strategist

I lead digital design initiatives that scale brands and improve customer experiences. I built and stewarded an enterprise design system used by 400+ designers and developers, designed Kohl’s Pay (25M+ users), and launched mobile rewards and e‑commerce flows that increased engagement and retention. I specialize in design systems, UI/UX, prototyping, and brand evolution, using Figma, Adobe Creative Suite and generative AI to deliver consistent, testable solutions. I mentor designers, streamline workflows, and partner with cross‑functional teams to turn strategy into measurable product outcomes.

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Chris Herrmann

Work

Experience

  • Dribbble

    Dribbble

    Design Mentor

    Jun 2022 - Jun 2024

    • Enjoyed this opportunity to share some knowledge with new and upcoming designers through Dribbble's design courses. Met weekly with many students over multiple classes and cohorts to give feedback and create engaging learning sessions.
    • Classes included:
    • Foundational UI, a 6-week introduction to design and Figma
    • Product Design Academy, a 24-week long deep dive into skills for a successful product designer.
    • Scaling Design Systems, 8-week of learning how to create a sustainable design system
  • Kohl's

    Kohl's

    Senior Art Director

    Nov 2018 - Feb 2025

    • Led digital design initiatives, brand evolution, and customer-facing experiences, driving innovation across platforms. Mentored teams, streamlined workflows, and championed best-in-class design solutions.
    • Launched an enterprise-wide design system supporting 400+ designers and developers, improving consistency, scalability, and efficiency across multiple product teams.
    • Managed a remote design team of 5, overseeing brand design and UI work.
    • Crafted the user interface design for Kohl’s Pay, a mobile payment platform 
with 25M+ users.
    • Designed the web, mobile and app interfaces and branding for the launch of Rewards program, increasing customer engagement and retention.
  • Kohl's

    Kohl's

    Senior Art Director, Design Systems

    Nov 2018 - Feb 2025

    • Led digital design initiatives and brand evolution at Kohl's, enhancing customer-facing experiences.
    • Launched an enterprise-wide design system that supported over 400 designers and developers.
    • Managed a remote design team of 5, focusing on brand design and UI work.
  • Kohl's

    Kohl's

    Art Director

    Aug 2015 - Nov 2018

    • Led an enterprise-level design system used by 400+ designers and developers to improve consistency, scalability, and delivery speed.
    • Spearheaded concept development and interactive prototypes for e‑commerce flows to validate UX before development, increasing user engagement.
    • Designed the user interface and branding for Kohl’s Pay, a mobile payment platform serving 25M+ users.
    • Created app UI and branding for the Rewards program, driving measurable increases in customer engagement and retention.
    • Managed and mentored a remote design team of 5, establishing workflows and best practices to elevate team output.
  • Kohl's

    Kohl's

    Art Director, User Interfaces

    Aug 2015 - Nov 2018

    • Conceptualized and designed innovative user interface solutions for mobile web and app platforms.
    • Delivered effective creative solutions for digital in-store channels, enhancing user experience.
    • Crafted the user interface design for Kohl’s Pay, a mobile payment platform with over 25 million users.

  • RadioShack

    Senior Art Director

    Jul 2013 - May 2015

    • Revitalized RadioShack’s brand identity through innovative digital design strategies.
    • Created visually engaging email campaigns that improved user engagement metrics.
    • Designed web pages and promotional materials to effectively showcase new products.
  • Fred Meyer

    Fred Meyer

    Front-End Developer

    Jul 2013 - Dec 2013

    • Collaborated with designers to transform visual concepts into functional webpages using CSS3, HTML5, and jQuery.
    • Developed a responsive email framework to streamline communication between designers and developers.
    • Reduced last-minute changes and bugs, leading to faster turnaround times for projects.
  • jcpenney

    jcpenney

    Interactive designer

    Aug 2011 - Jun 2013

    • Designed engaging storyboards for online advertising, boosting brand awareness for jcpenney's online shopping platform.
    • Created graphics for jcpenney's social media channels, including Facebook, Twitter, YouTube, Google+, and Pinterest.
    • Collaborated with motion designers to develop outdoor advertising for the Texas Rangers Baseball Stadium, enhancing community visibility.
  • Onward Search

    Onward Search

    Interactive Designer

    Jun 2011 - Jun 2013

    Onward Search provides innovative staffing, recruiting, and AI/creative training solutions to help marketing, creative, and technology teams scale.

    • Designed rich web and mobile advertising creatives for clients including JCPenney and Fossil.
    • Produced an interactive mobile look-book for Apple’s iAd platform that increased app downloads in targeted markets.
    • Collaborated with motion designers to deliver large-scale OOH and stadium campaigns that reached millions of viewers.
    • Optimized creative and UX-focused layouts to improve ad click-through rates by as much as 200%.
    • Developed integrated brand campaigns (e.g., Arizona Jeans relaunch) that increased awareness and conversions.
  • Tekcenture

    Tekcenture

    Web Designer

    Jul 2009 - Sep 2010

    • Re-designed the rogers.com website with a minimalist approach to enhance user experience.
    • Focused on mobile phone sales through strategic design choices and layout optimization.
    • Created visually appealing micro-sites and email campaigns to effectively announce new mobile phone launches.
  • Neiman Marcus

    Neiman Marcus

    Interactive Designer

    Nov 2008 - Apr 2009

    • Designed seasonal email campaigns for Neiman Marcus, enhancing customer engagement.
    • Collaborated with flash developers to create interactive micro sites that captivated users.
    • Focused on increasing click-through rates to the online clothing store, driving traffic and interest.
  • Ariamedia

    Ariamedia

    Junior Creative

    Apr 2008 - Sep 2008

    • Collaborated with the lead designer to enhance the City of Allen’s website for improved usability.
    • Designed and coded the State Tax Group website using valid HTML/CSS to engage users effectively.
    • Focused on creating visually appealing designs while ensuring readability for all users.
  • Craftmade International

    Craftmade International

    Graphic Designer

    Apr 2007 - Apr 2008

    • Rebranded the company’s intranet, transforming it into a valuable business tool using CSS and Dreamweaver.
    • Collaborated with a team to develop a comprehensive 400+ page catalog utilizing Adobe InDesign.
    • Designed unique packaging for the Tree Frog Lighting product line, enhancing brand identity.
    • Created artwork for the annual Lighting Showroom DVD, showcasing innovative designs.