Francesco Sacchi

Darien, CT, USA

  1. Design
  2. CSS
  3. Git
  4. Grails
  5. HTML
  6. HTML5

Senior Product Designer (ex‑Amazon) — simplifying complex systems into clear, high‑impact experiences

Product designer with 20 years in design and 14+ years in UX (including 9 at Amazon), partnering with startups, agencies, and global teams to turn ambiguity into actionable product outcomes. I focus on prioritization, simplifying workflows, and building cohesive experiences, from onboarding and core task flows to design systems and AI-enabled interfaces. I work hands-on with product and engineering, using rapid prototyping, research, and cross-functional alignment to reduce friction, increase adoption, and drive measurable impact.

Hire Francesco
Francesco Sacchi

Work

  • Francesco Sacchi — Senior UX Designer

    Fractional design partner for product teams. 14+ years in UX, 9 at Amazon. Helping teams move faster and make better decisions.
    https://www.francescosacchi.com

Experience

  • Amazon

    Amazon

    Senior User Experience Designer

    Feb 2017 - Feb 2019

    Amazon is a global technology and e‑commerce company focused on customer obsession, invention, and operational excellence. The company builds services and products across retail, cloud (AWS), devices (Alexa), advertising, and logistics with a mission to be Earth’s most customer‑centric company.

    • Designed end‑to‑end merchant experiences for Buy with Prime, including Shopify integrations and unified onboarding flows to reduce friction and accelerate merchant activation.
    • Led the in‑vehicle UX for Amazon’s Rivian Prime vans; launched on 1,000+ vehicles and delivered a context‑aware interface that improved driver safety and efficiency (design included in a granted USPTO patent).
    • Directed the global redesign of the Amazon Advertising website — implemented a content‑first framework and CMS supporting multiple locales, driving +128% revenue and a 2.4% increase in advertiser registrations.
    • Mentored and led a four‑designer pod to standardize patterns and raise quality across surfaces, improving cross‑surface consistency and delivery velocity.
    • Partnered closely with product, engineering, analytics, brand, and marketing teams to iterate post‑launch, refine campaign setup flows, and measure impact against business KPIs.
  • Sapientrazorfish

    Sapientrazorfish

    Senior User Experience Designer

    Jun 2016 - Nov 2016

    Razorfish (SapientRazorfish) is a global digital agency specializing in experience design, product strategy, and digital transformation for consumer and enterprise brands.

    • Led UX for the Carnival Cruises companion app, running onboard qualitative research to understand guest needs and pain points in the live environment.
    • Managed client‑facing design collaboration, translating stakeholder goals into validated prototypes and prioritized feature recommendations.
    • Partnered with product and engineering to execute rapid prototyping and usability testing, using findings to iterate flows and acceptance criteria.
    • Delivered interaction designs and prototypes that improved onboard guest experiences and guided development handoffs.
  • Celebrity Cruises

    Celebrity Cruises

    Senior User Experience Designer

    Dec 2013 - Jul 2016

    Celebrity Cruises is a premium cruise line offering modern, upscale ships and curated vacation experiences to destinations worldwide.

    • Owned website UX and direction for digital products; created personas, scenario maps, user flows, wireframes, and high‑fidelity prototypes (Axure, InVision, Webflow).
    • Led A/B test ideation and execution across booking and checkout flows; optimized experiences that lifted conversion by up to 30% on key projects and reduced booking drop‑offs (reported 18% improvement on specific flows).
    • Analyzed behavioral data (Monetate) and ran regular usability tests to identify friction and prioritize UX fixes that materially increased web revenue.
    • Collaborated with marketing, analytics, front‑end developers, and external agencies to align design changes with business KPIs and establish site guidelines and best practices.
  • Secret Escapes

    Secret Escapes

    Senior User Experience / User Interface Designer

    Jun 2011 - Jul 2013

    Secret Escapes is a members‑only travel and holiday deals platform that curates premium hotel and vacation offers at discounted prices.

    • Oversaw visual design, UX, and front‑end development of the website as part of an agile web team, driving design decisions through rapid iteration and experimentation.
    • Worked as an early design hire to shape product experience and deliver responsive, conversion‑focused interfaces using modern front‑end techniques.
    • Collaborated closely with engineering to implement designs and to evaluate emerging web technologies for performance and UX gains.
  • Various Companies

    Various Companies

    Graphic / Visual / Web Designer

    Jan 2003 - Jan 2011

    Freelance and agency work delivering graphic, visual and web design across a range of clients and industries.

    • Delivered branding, visual identity, and website design for clients including Gucci, Segno, Nice Images, and Petchey Travel Group.
    • Owned end‑to‑end creative execution from concept through production: layouts, art direction, digital assets, and site builds.
    • Built strong foundations in visual design and information architecture, working with agencies and stakeholders to meet brand standards and deadlines.