Hillary A.

e.l.f. Beauty is a bold disruptor with a kind heart. We stand with every eye, lip, face, paw and fin. We’re making the best of beauty accessible to everyone.

• Led integrated marketing communications for Keys Soulcare, delivering cohesive 360° campaigns across paid, earned, owned and shared channels to build brand awareness and community growth.
• Designed and executed influencer and creator programs—managing end-to-end selection, briefs, and amplification—to increase brand affinity and drive user-generated content.
• Sourced and negotiated brand partnerships and retail collaborations to extend reach into priority consumer segments and support product launches.
• Conceptualized and produced immersive brand experiences and in‑person activations to deepen community engagement and generate earned media coverage.
• Managed agency partners, budgets and timelines to ensure on-time, on-budget campaign delivery and consistent brand storytelling across touchpoints.
• Established measurement frameworks and reporting cadence to assess campaign performance and inform creative and media optimization.

Official store of the Billionaire Boys Club and ICECREAM clothing lines by Pharrell Williams. Luxury streetwear tees, sweatshirts, denim, accessories & more.

• Owned brand marketing and PR strategy to elevate the BBC/ICECREAM identity across editorial, social and experiential channels.
• Built and led media relations programs to secure national and trade coverage, shaping consumer perception and cultural relevance.
• Directed integrated launch plans for seasonal drops and collaborations—aligning creative, retail, influencer and PR tactics to maximize reach.
• Forged strategic partnerships with lifestyle and entertainment brands to create co-branded product and event opportunities that amplified visibility.
• Coordinated cross-functional teams and external agencies to ensure consistent messaging and seamless execution across markets and channels.

• Developed and executed integrated marketing communications for product launches, including email, paid & organic social, influencer relations, OOH and in‑store promotion.
• Built digital analytics and reporting workflows (Google Analytics, Facebook Business/Ads Manager, Shopify analytics, Sprout Social) to track campaign KPIs and guide optimization.
• Conceptualized and produced branded experiences—pop-ups, in‑store activations and sponsorships—driving foot traffic and consumer engagement.
• Managed high-profile partnership marketing with adidas, Reebok, Mattel, HBO, Star Wars, ComplexCon and others to extend brand reach and create culturally relevant activations.
• Provided market research and competitive insights to inform product positioning, messaging and go-to-market planning.
• Oversaw influencer outreach and creative direction to generate content assets that supported both brand storytelling and conversion goals.

• Owned PR and social media strategy to grow brand presence across editorial and social platforms.
• Produced and scheduled platform-specific content, maintained community engagement and implemented moderation and response protocols.
• Led press outreach and media relations to secure product and brand coverage in lifestyle and fashion outlets.
• Coordinated influencer and creator partnerships to drive content production and campaign amplification.
• Monitored social and media performance, translating insights into content and PR optimizations to increase reach and relevance.

• Oversee and coordinate vetting and servicing of all press requests, and stylist and celebrity pulls
• Execute press outreach for media placements
• Maintain press database
• Oversee and coordinate logistics for all PR and marketing initiatives and events
• Create and execute all social media campaigns and initiatives including writing, posting and maintaining all interactions on website, blog, Facebook, Twitter, Instagram, YouTube, etc.
• Manage all internal communication to ensure all staff and domestic and international partners are briefed and up-to-date on all things MOSCOT
• Fulfill requests from domestic and international partners and agencies, and ensure each has most current marketing assets

Allied Global Marketing is a full-service integrated marketing agency working with the world's largest entertainment, consumer and lifestyle brands. We are the leading full-service digital agency for entertainment, arts and culture.

• Supported execution of grassroots and field promotions across NYC, Long Island and northern New Jersey for major studio releases.
• Built local promotional concepts and partner outreach to create word-of-mouth buzz and drive event attendance.
• Researched and contacted potential promotional partners, securing on-the-ground activations and co-marketing opportunities.
• Developed college-focused marketing campaigns to reach student audiences and increase pre-release awareness.
• Attended pre-release screenings and produced screening reports to inform studio feedback and tactical adjustments.

Glow Connection (GC) is a full-service integrated talent and strategic brand management agency. Based in New York City, the organization specializes in entertainment, lifestyle and consumer marketing and public relations.

• Executed media relations tasks including pitching, research and interview scheduling to support client visibility.
• Assisted planning and onsite execution of special events to maximize press attendance and client exposure.
• Maintained and curated media contact lists and followed up with reporters to track placements and coverage.
• Drafted and distributed eblasts and supported email marketing efforts for clients and agency initiatives.
• Contributed to creative brainstorming sessions and campaign concepting to support client PR strategies.

Learn about the latest on substance abuse prevention, education and outreach from the Foundation for a Drug-Free World, Americas Chapter. Explore our Truth About Drugs booklets, award-winning PSAs and documentaries. Join our mission for a drug-free world. Subscribe to stay informed & empowered.

• Prepared press releases and media materials to promote the organization’s 6th Annual Drug Free Heroes Awards Gala.
• Conducted targeted media outreach and pitching to drive event coverage and stakeholder awareness.
• Provided on-site event support—coordinating press logistics and assisting with guest/media needs during the gala.
• Compiled post-event summaries to capture media placements and inform future outreach strategies.