Thomas M.

An award-winning, full-service creative agency practicing the Soul & Science of Storytelling.

• Own full-funnel media strategy across CTV, programmatic video, paid social, and search, aligning brand awareness with performance-marketing conversion goals.
• Lead brand strategy and creative direction for SVB Bank, Pemco Insurance, and Amazon, translating business objectives into cohesive media and messaging plans.
• Partner with client marketing and analytics teams to evaluate brand media effectiveness and inform cross-channel budget allocation.

UCSC Silicon Valley Extension offers continuing education and professional programs in Silicon Valley.

• Serve on an advisory committee to provide industry guidance and curriculum alignment.
• Advise on program strategy to ensure courses reflect current market and employer needs.

• Supported growth marketing, product marketing, and media planning/buying functions.
• Worked with Visa (Advertising Solutions), Bank of the West (Sr. Partner Marketing, B2B), Tengar, Love Hurts, Law Firm Marketing, and TMB Baking.

• Developed and executed digital campaigns that included content creation, ad agency management, and day-to-day asset management.
• Managed regular reporting meetings and delivered presentations to stakeholders.
• Engaged in marketing automation (emails) with Marketo and audience targeting through various paid platforms.
• Engaged in ghost writing blog content for senior figures in various organizations.
• Worked on Visa (Advertising Solutions), Bank of the West (Sr. Partner Marketing, B2B), Tengar, Love Hurts, Law Firm Marketing, and TMB Baking.

• Function:
• Lead the development of our client's overall digital marketing strategy to promote the brand, increase sales, and meet business goals.
• This includes developing a deep understanding of the target audience and market trends.
• Lead media planning, strategy, and buying.
• Optimize media operations, process management, training, templates, and deliverables for team
• Accountable for strategic insights, thought leadership and operational excellence on all assigned accounts
• Develops, manages, and monitors client service delivery executions of the assigned accounts
• Looks for Cross LOB insights, betas, tests, and other opportunities
• Participate in business development/new business
• Write POVs for new industry topics and how we approach for clients
• IAB Task Force (Terms and Conditions) - Agency representative
• Clients:
• AAA (Membership, Insurance, and Smart Business)

• Support product marketing team initiatives that includes pre launch and launch of various medications
• Drives customer-centric media service delivery, optimization for impact and efficiency
• Designs and delivers quality production by adhering to DCX processes and standards
• Creates project plans and ensures key milestones, dependencies and timelines are proactively communicated across stakeholders and partners
• Leverages internal analytics and external data to support insights and business-focused recommendations
• Shepard creative assets through compliance requirements (through Veeva).
• Franchises worked on:
• Hematology (1 NME and Line Extension)
• Ophthalmology (2 Launch Brands)
• Skin
• Access Solutions/Patient Support
• Established Products
• AHR
• Biosimilars
• Woman's Health
• RAlly Franchise
• Tecentriq

• Classes include:
• Applied Digital Marketing and Tools
• Social Media Fundamentals
• Database Marketing and Social Selling
• Advanced Social Media Marketing
• Application of Social Media for Business Growth

iCrossing is a digital marketing agency within Hearst Corporation.

• Led media strategy, media planning and buying, and business development.
• Worked on clients including Sirius XM Radio, Capital Group, Puerto Rico Tourism, Logitech, Workday, VMWare, Cisco Jasper, AAA, Stampin Up, City National Bank, and Charles Schwab.
• Strategized and activated display, programmatic, paid search, radio, OOH, and print campaigns.

• *Microsoft business consolidated to New York office*
• Client: Microsoft Cloud & Enterprise (Global)
• Tactics: Display (DR and Awareness), Video, Mobile, Content, Demand Gen (Lead gen) and Social
• Contributions:
• Supported various product marketing team focusing on lead generation utilizing various tools such as Demandbase and Madison Logic.
• Direct the Media Supervisors/Planners in the budgeting, planning, implementation and stewardship of all Microsoft C+E digital media plans and product marketing initiatives
• Account management along with the SVP and Media Director, for Microsoft C+E which requires regular meetings and presentations of all recommendations/plans (~20 Plans per year) (e. g.
• Enterprise Mobility, IOT, Data Management, IAAS VM, Ignite Conference, Azure, AzureCon, Enable App Innovation, Enterprise App Development, etc...)
• Monitor workload and performance of the media team and ensure team is working collaboratively with all teams and performing at or above company benchmark
• Forecast agency hires and needs (FTE), Finance, Draft Billing and Forecasting
• Identify areas where technology or other resources can enhance planning group capabilities
• Published 5 thought leadership articles (iMediaConnection) in the digital marketing trades
• Participated in a new business work for the agency in preparation for pitch
• Participated in college recruiting event for open hires and internships
• NEXTGEN Program Graduate (top 10% of class) - Participant in London 2 Day "Graduate" intensive at Google UK.

• Manage a team of media planners to support mobile marketing efforts.
• Client: Nokia (Microsoft Mobile Devices) US & LTA North
• Budgets and Forecasting
• Mobile Media Planning and Buying
• Strategy
• Inter agency collaboration
• Drive client KPIs through said KSPs

• *Short tenure due to client loss "Metro PCS" as part of acquisition by T-Mobile*
• T3 transforms businesses and brands to thrive in a constant-change world. As a technology-fueled creative agency, we build brands differently. We apply technology to fuel what was impossible before.
• As a result, we create solutions that make businesses more effective and brands more relevant.
• Duties:
• Evaluating advertising technology platforms
• DSPs/Programmatic Buying
• Paid Social Media
• Media Planning
• Vendor Management
• Business Development
• Clients: NRG/Reliant Energy, Metro PCS, Philips 66 Lubricants, Hotwire, Allstate

• *Short tenure due to company wide layoff*
• The mission of Kenshoo Social is to illuminate the value of social media for brands through dynamic technology.
• My specific responsibilities include:
• Demo of the Kenshoo Social Ad Manager
• Develop solutions for specific client needs and wants
• Created (and was voice over for) on-demand video training for social media initiatives
• Assist in Product Marketing and contribute articles to trades
• Assist in Partnerships
• Participate in PMD, FBX, and Integrations
• Support Pre-Sales efforts
• Answer and Respond to RFP/RFI

• Led business development operations for sales team via Marketo and inbound follow up
• Drive the go-to-market plan for product releases, ensuring that all customer-facing teams are on-message and maximizing each marketing channel
• Conducted product demonstrations and RFP management for national sales team in display, programmatic, rich media, search, e-mail, mobile and video product lines
• Implemented and wrote for the company blog for over 2 years, maintained its social media presence, serving as primary contributor advocate for the company’s various B2B SaaS product offering.
• Individual contributor toward product marketing collateral for natural search and DSP to support the product management team
• Implemented and managed marketing automation management with direct management over 3 business development reps to support sales effort
• Contributor to company “CORE” management meetings to coordinate between product, sales, operations and marketing.

Microsoft is a multinational software and technology company developing products and cloud services.

• Managed technical aspects for dedicated top-tier Atlas accounts, providing education, consulting, and troubleshooting for interactive campaigns.
• Supported Universal Action Tags, media planning, trafficking, reporting, RFP processes, customer targeting, in-stream video (pre-roll), mobile integration, and Atlas Analytics products.

We're Carat, the #1 Global Media Network present in 100 countries delivering media and marketing strategies.

• Performed business development research, media research, and PowerPoint development for pitches.
• Utilized AdRelevance, comScore, and @plan for competitive and media analysis.

The Golden State Warriors are an NBA organization based in San Francisco, playing home games at Chase Center.

• Supported public relations and game operations during events and gamedays.
• Assisted marketing, promotions, and data collection during games and on community off days.