Thomas M.

Experience

• 

  Mekanism

  AVP, Digital Media

  Mar 2026 - Present

  An award-winning, full-service creative agency practicing the Soul & Science of Storytelling.

  • Own full-funnel media strategy across CTV, programmatic video, paid social, and search, aligning brand awareness with performance-marketing conversion goals.
  • Lead brand strategy and creative direction for SVB Bank, Pemco Insurance, and Amazon, translating business objectives into cohesive media and messaging plans.
  • Partner with client marketing and analytics teams to evaluate brand media effectiveness and inform cross-channel budget allocation.

• UCSC Silicon Valley Extension

  Advisory Committee

  Aug 2024 - Present

  UCSC Silicon Valley Extension offers continuing education and professional programs in Silicon Valley.

  • Serve on an advisory committee to provide industry guidance and curriculum alignment.
  • Advise on program strategy to ensure courses reflect current market and employer needs.

• Self

  Contract / Short Term / Freelance

  Jun 2018 - Present

  Self is a company.

  • Supported growth marketing, product marketing, and media planning/buying functions.
  • Worked with Visa (Advertising Solutions), Bank of the West (Sr. Partner Marketing, B2B), Tengar, Love Hurts, Law Firm Marketing, and TMB Baking.

• Self Employed

  Marketing Director

  Jun 2025 - Feb 2026

  Self Employed is a company.

  • Developed and executed digital campaigns that included content creation, ad agency management, and day-to-day asset management.
  • Managed regular reporting meetings and delivered presentations to stakeholders.
  • Engaged in marketing automation (emails) with Marketo and audience targeting through various paid platforms.
  • Engaged in ghost writing blog content for senior figures in various organizations.
  • Worked on Visa (Advertising Solutions), Bank of the West (Sr. Partner Marketing, B2B), Tengar, Love Hurts, Law Firm Marketing, and TMB Baking.
• 

  H/L Agency

  Group Media Director

  Jul 2021 - Feb 2025

  • Function:
  • Lead the development of our client's overall digital marketing strategy to promote the brand, increase sales, and meet business goals.
  • This includes developing a deep understanding of the target audience and market trends.
  • Lead media planning, strategy, and buying.
  • Optimize media operations, process management, training, templates, and deliverables for team
  • Accountable for strategic insights, thought leadership and operational excellence on all assigned accounts
  • Develops, manages, and monitors client service delivery executions of the assigned accounts
  • Looks for Cross LOB insights, betas, tests, and other opportunities
  • Participate in business development/new business
  • Write POVs for new industry topics and how we approach for clients
  • IAB Task Force (Terms and Conditions) - Agency representative
  • Clients:
  • AAA (Membership, Insurance, and Smart Business)
• 

  Genentech

  Delivery Manager - Media/Social

  Jan 2019 - Mar 2021

  • Support product marketing team initiatives that includes pre launch and launch of various medications
  • Drives customer-centric media service delivery, optimization for impact and efficiency
  • Designs and delivers quality production by adhering to DCX processes and standards
  • Creates project plans and ensures key milestones, dependencies and timelines are proactively communicated across stakeholders and partners
  • Leverages internal analytics and external data to support insights and business-focused recommendations
  • Shepard creative assets through compliance requirements (through Veeva).
  • Franchises worked on:
  • Hematology (1 NME and Line Extension)
  • Ophthalmology (2 Launch Brands)
  • Skin
  • Access Solutions/Patient Support
  • Established Products
  • AHR
  • Biosimilars
  • Woman's Health
  • RAlly Franchise
  • Tecentriq

• UCSC Silicon Valley Extension

  Adjunct Professor Of Business - Undergraduate Level (Part Time)

  Mar 2017 - Jul 2024

  • Classes include:
  • Applied Digital Marketing and Tools
  • Social Media Fundamentals
  • Database Marketing and Social Selling
  • Advanced Social Media Marketing
  • Application of Social Media for Business Growth
• 

  iCrossing

  Associate Media Director

  Oct 2016 - Apr 2018

  iCrossing is a digital marketing agency within Hearst Corporation.

  • Led media strategy, media planning and buying, and business development.
  • Worked on clients including Sirius XM Radio, Capital Group, Puerto Rico Tourism, Logitech, Workday, VMWare, Cisco Jasper, AAA, Stampin Up, City National Bank, and Charles Schwab.
  • Strategized and activated display, programmatic, paid search, radio, OOH, and print campaigns.
• 

  dentsu

  Media Supervisor

  Jan 2015 - Oct 2016

  • *Microsoft business consolidated to New York office*
  • Client: Microsoft Cloud & Enterprise (Global)
  • Tactics: Display (DR and Awareness), Video, Mobile, Content, Demand Gen (Lead gen) and Social
  • Contributions:
  • Supported various product marketing team focusing on lead generation utilizing various tools such as Demandbase and Madison Logic.
  • Direct the Media Supervisors/Planners in the budgeting, planning, implementation and stewardship of all Microsoft C+E digital media plans and product marketing initiatives
  • Account management along with the SVP and Media Director, for Microsoft C+E which requires regular meetings and presentations of all recommendations/plans (~20 Plans per year) (e. g.
  • Enterprise Mobility, IOT, Data Management, IAAS VM, Ignite Conference, Azure, AzureCon, Enable App Innovation, Enterprise App Development, etc...)
  • Monitor workload and performance of the media team and ensure team is working collaboratively with all teams and performing at or above company benchmark
  • Forecast agency hires and needs (FTE), Finance, Draft Billing and Forecasting
  • Identify areas where technology or other resources can enhance planning group capabilities
  • Published 5 thought leadership articles (iMediaConnection) in the digital marketing trades
  • Participated in a new business work for the agency in preparation for pitch
  • Participated in college recruiting event for open hires and internships
  • NEXTGEN Program Graduate (top 10% of class) - Participant in London 2 Day "Graduate" intensive at Google UK.

• M&C Saatchi Mobile

  Media Supervisor

  Mar 2014 - Dec 2014

  • Manage a team of media planners to support mobile marketing efforts.
  • Client: Nokia (Microsoft Mobile Devices) US & LTA North
  • Budgets and Forecasting
  • Mobile Media Planning and Buying
  • Strategy
  • Inter agency collaboration
  • Drive client KPIs through said KSPs
• 

  T3: Now Material

  Technical Media Planner (Sr. Planner)

  Jun 2013 - Mar 2014

  • *Short tenure due to client loss "Metro PCS" as part of acquisition by T-Mobile*
  • T3 transforms businesses and brands to thrive in a constant-change world. As a technology-fueled creative agency, we build brands differently. We apply technology to fuel what was impossible before.
  • As a result, we create solutions that make businesses more effective and brands more relevant.
  • Duties:
  • Evaluating advertising technology platforms
  • DSPs/Programmatic Buying
  • Paid Social Media
  • Media Planning
  • Vendor Management
  • Business Development
  • Clients: NRG/Reliant Energy, Metro PCS, Philips 66 Lubricants, Hotwire, Allstate
• 

  Kenshoo

  Sales Engineer

  May 2012 - Dec 2012

  • *Short tenure due to company wide layoff*
  • The mission of Kenshoo Social is to illuminate the value of social media for brands through dynamic technology.
  • My specific responsibilities include:
  • Demo of the Kenshoo Social Ad Manager
  • Develop solutions for specific client needs and wants
  • Created (and was voice over for) on-demand video training for social media initiatives
  • Assist in Product Marketing and contribute articles to trades
  • Assist in Partnerships
  • Participate in PMD, FBX, and Integrations
  • Support Pre-Sales efforts
  • Answer and Respond to RFP/RFI

• Mediaplex - Technology Division of Valueclick

  Sr. Sales Engineer/Product Marketing

  Jun 2008 - May 2012

  • Led business development operations for sales team via Marketo and inbound follow up
  • Drive the go-to-market plan for product releases, ensuring that all customer-facing teams are on-message and maximizing each marketing channel
  • Conducted product demonstrations and RFP management for national sales team in display, programmatic, rich media, search, e-mail, mobile and video product lines
  • Implemented and wrote for the company blog for over 2 years, maintained its social media presence, serving as primary contributor advocate for the company’s various B2B SaaS product offering.
  • Individual contributor toward product marketing collateral for natural search and DSP to support the product management team
  • Implemented and managed marketing automation management with direct management over 3 business development reps to support sales effort
  • Contributor to company “CORE” management meetings to coordinate between product, sales, operations and marketing.
• 

  Microsoft

  Technical Account Manager (Atlas)

  Feb 2007 - Mar 2008

  Microsoft is a multinational software and technology company developing products and cloud services.

  • Managed technical aspects for dedicated top-tier Atlas accounts, providing education, consulting, and troubleshooting for interactive campaigns.
  • Supported Universal Action Tags, media planning, trafficking, reporting, RFP processes, customer targeting, in-stream video (pre-roll), mobile integration, and Atlas Analytics products.
• 

  Carat

  Internship

  Oct 2005 - Jun 2006

  We're Carat, the #1 Global Media Network present in 100 countries delivering media and marketing strategies.

  • Performed business development research, media research, and PowerPoint development for pitches.
  • Utilized AdRelevance, comScore, and @plan for competitive and media analysis.
• 

  Golden State Warriors

  MBA Internship

  Jan 2004 - Dec 2005

  The Golden State Warriors are an NBA organization based in San Francisco, playing home games at Chase Center.

  • Supported public relations and game operations during events and gamedays.
  • Assisted marketing, promotions, and data collection during games and on community off days.