Jack K.

Experience

• 

  Kennedy Blue

  Head of Marketing

  May 2023 - Jun 2025

  Kennedy Blue is an online bridal brand that designs and sells wedding dresses, bridesmaid dresses, and men’s accessories, offering home try-ons and color-matching services.

  • Generated $3,000,000 incremental YoY revenue by streamlining Meta and Google campaigns while increasing lead volume 30% and improving lead quality.
  • Built a custom event-tracking stack, cutting wasted ad spend by 60% and delivering $300,000 in annual savings.
  • Recovered ~$500,000 in annual lost revenue through an omnichannel recovery strategy that captured ~25% of cart abandonments.
  • Designed and launched full-funnel event tracking to identify drop-off points and reallocate budget for higher conversion efficiency.
  • Expanded audience reach by 40% via influencer and affiliate campaigns across SaaS platforms.
• 

  Kennedy Blue

  Marketing Manager

  May 2023 - Jun 2025

  • Generated $3,000,000 incremental YoY revenue by optimizing Meta and Google campaigns and increasing lead volume by 30% while improving lead quality.
  • Built an advanced event-tracking infrastructure that cut wasted ad spend by 60% and saved $300,000 annually.
  • Recovered ~$500,000 in lost annual revenue by implementing an omnichannel cart-abandonment recovery strategy (~25% capture).
  • Launched funnel event tracking to surface drop-off points and improve conversion and budget allocation.
  • Grew audience reach ~40% through influencer and affiliate programs across SaaS platforms.
• 

  mDesign Home Decor

  Marketing Manager, eCommerce

  May 2022 - Apr 2023

  mDesign Home Decor is a retail home goods brand selling furniture and household organization/decor products direct-to-consumer and through marketplace partners.

  • Led a full brand refresh and Shopify replatform, yielding a ~30% revenue uplift and a ~25% reduction in advertising costs.
  • Directed marketplace operations (ChannelAdvisor, Mirakl, Shopify), contributing to $10,000,000+ in revenue expansion.
  • Launched a celebrity-backed product line that generated $500,000+ in the first six months.
  • Built and scaled a B2B wholesale channel, adding $650,000+ in revenue from wholesale orders and partnerships.
  • Optimized warehousing and logistics, negotiating contracts and consolidating vendors to save $700,000+ in annual fulfillment costs.
  • Improved site conversion by ~20% through UX/CRO improvements, driving $200,000+ in incremental revenue from existing traffic.
• 

  Lucky Shot USA

  Digital Marketing Manager

  May 2018 - Apr 2022

  Lucky Shot USA is a family-owned retail brand that crafts upcycled products (barware, jewelry, home accessories) from repurposed munitions and supports veteran-related causes.

  • Directed a multi-brand launch strategy that produced $10,500,000+ in new revenue across brands in year one.
  • Managed allocation of a $2M+ PPC/paid social budget, improving ROAS by ~35% through refined targeting.
  • Revitalized product portfolios across seven e‑commerce brands, removing low-ROI SKUs and increasing profit margin by ~20%.
  • Built lifecycle marketing (email & SMS) programs that generated ~30% of daily sales and improved LTV.
  • Scaled remote teams and implemented KPI dashboards that reduced project costs by ~30% and accelerated delivery.

• NDA Electonics

  Marketing Manager

  Dec 2015 - Apr 2018

  NDA Electonics is an electronics retailer and e‑commerce operator selling consumer electronics across marketplaces and direct channels.

  • Opened and scaled sales channels on Amazon, eBay, and Shopify, driving a 250% increase in online sales.
  • Implemented bulk-discount programs and realigned marketing to expand the customer base and increase average order value.
  • Recruited, trained, and coached staff while providing KPI feedback to support high performance and retention.
  • Optimized product listings (SEO, content, imaging), improving CTRs by 30–50% and conversion rates by ~25%.

• Action Valuation Services

  Data Analyst

  Aug 2013 - Nov 2015

  Action Valuation Services provides valuation and related support services (data capture, research, and client-facing analysis).

  • Supported multiple computer-related projects including internet research, data capture, and data entry.
  • Performed desktop/laptop/tablet troubleshooting and routine computer maintenance to keep operations running.
  • Communicated directly with clients to resolve issues and ensure satisfaction.
  • Conducted data capture, entry, and basic analysis to support valuation workflows.