- Engineering
What a GTM engineer does, the skills and tools they use, salary ranges, and how to hire one, backed by real 2026 fractional rate data.
New York, NY, USA
James Cerrato is a seasoned technology leader who turns complex challenges into seamless customer experiences. He has driven over $650M in valuation growth and supported more than $80M in fundraising, including an IPO, an acquisition, and his own founded startup. With deep experience across B2B and B2B2C, he's driven results in MedTech, FinTech, FashionTech, and eCommerce. James brings outcome-driven strategy, product innovation, and operational simplicity to every engagement. Having worked alongside leaders from Google and McKinsey, he builds teams grounded in trust, collaboration, and a relentless pursuit of innovation.
Co-Founder & CTO
May 2024 - Present
Opaline provides engaging, personalized AI experiences to transform curious browsers into lifelong patients, reshaping customer acquisition in medical aesthetics.
VPE (Head of Engineering)
Jun 2022 - Mar 2024
RepeatMD streamlines loyalty and patient financing for healthcare and medical aesthetics providers, enhancing patient retention and revenue.
VPE (Head of Engineering)
Nov 2017 - May 2022
JOOR, backed by notable investors, offers a digital wholesale management platform transforming the wholesale process for brands and retailers.
Engineering Manager
May 2016 - Nov 2017
Borderfree enabled customers to take their e-commerce sites worldwide via forex and on the fly site translations to generate more business, and managing cross border distribution for those clients. Notably we took Target.com, Macys and other large retailers worldwide.
Lead Software Engineer
Apr 2012 - May 2016
Capital One, a major financial services company, offers extensive banking and credit services across various sectors, with engineering operating much like FAANG companies.