James Moses

Hoyland, Barnsley S74, UK

Framer Partner & Website Revamp Expert — Brand-first websites that scale for VC-backed and growth-stage teams

I’m James Moses — founder of Herox, a lean design + no-code studio that helps marketing leaders and founders turn underperforming sites into investor-ready, high-converting digital experiences. What I do: strategic brand & website revamps, Framer migrations, template customizations, and CRO-led design that prioritizes clarity, performance, and measurable outcomes. I help small teams look and perform like companies 10x their size. Experience & impact: 20+ websites delivered across SaaS, V…

James Moses

Experience

  • GLG

    GLG

    Global Network Member (CMS & Website Builder)

    May 2026 - Present

    GLG (Gerson Lehrman Group) — the world’s leading platform for professional learning and expert network services, connecting clients with subject‑matter experts to inform business decisions.

    • Global network member providing CMS and website‑building expertise to support client research and project needs.
    • Built Framer‑based prototypes and CMS templates to accelerate internal research microsites and client deliverables.
    • Advised on content structure and on‑page workflows to ensure research outputs are easy to consume and distribute.
    • Supported compliance‑friendly publishing patterns and modular site components for repeatable knowledge sharing.
    • Provided short‑term engagements: rapid site builds, content migrations, and review of analytics tagging for research pages.
  • School of Framer

    School of Framer

    Mentor - Program lead

    Apr 2024 - Present

    School of Framer — a 6‑week live bootcamp and community that teaches designers and founders practical Framer skills via hands‑on projects and mentorship.

    • Program lead and mentor for live cohorts — mentored 70+ students through project‑based Framer bootcamps.
    • Designed course curriculum and hands‑on labs covering layouts, components, Framer CMS, responsiveness, and on‑page editing.
    • Led cohort workshops and one‑on‑one reviews to accelerate student output from prototype → publishable site.
    • Built assessment criteria and project briefs that helped students publish portfolio sites and ship client‑grade pages.
    • Helped scale instructor and mentor operations by documenting teaching sequences and reusable lesson materials.
  • James Moses

    James Moses

    Designer & Framer Expert

    Mar 2024 - Present

    • Recent SaaS landing pages:
    • Ta-scan.io - Clinical AI platform
    • Claio.ai - AI automation tool
    • Claiopets.ai - AI scribe for vet practice
    • Manossoftware.com - VC investment platform
    • Pcpgrowth.com - VC Platform
    • Cobaltvisions.com - Holding Website
    • Wellma.com - Development & manufacturing website
    • + 30 More
  • Framer

    Framer

    Partner

    Mar 2023 - Present

    Framer — modern no‑code site builder used by designers and teams to design, publish, and manage performant websites with integrated CMS, analytics, localization and SEO.

    • Framer Partner — delivering zero‑code, production Framer sites that let teams ship without developer dependency.
    • Designed and shipped interactive sites optimized for SEO, CMS editing, and localization to support global marketing launches.
    • Built reusable Framer components and templates to reduce time to market for startup and enterprise clients.
    • Led migrations from legacy platforms (e.g., WordPress) to Framer, including pre‑launch SEO checklists and CMS mapping.
    • Worked closely with product teams to implement accessibility, performance, and content strategies that scale with customer needs.
  • Herox.studio

    Herox.studio

    Partner and CEO

    Jan 2023 - Present

    • Founded and lead a two‑person studio focused on Framer-first web design and delivery (brand, product, marketing sites).
    • Delivered end‑to‑end Framer builds with CMS integrations so marketing teams can update content without engineering support.
    • Designed and implemented adaptive mobile layouts, personalized interactions, and performance optimizations to reduce time‑to‑launch and maintenance overhead.
    • Ran discovery → solution workshops with founders to translate product goals into high‑impact landing pages and component libraries.
    • Reduced client dev dependency by shipping high‑fidelity, production Framer sites that include editable CMS collections and on‑page editing.
  • U-topia Ecosystem

    U-topia Ecosystem

    Senior Product Designer

    Jan 2024 - Feb 2025

    U‑topia Finance — a PayFi ecosystem integrating DeFi, RWA, and AI to modernize payments and rewards (Topi AI, U‑coin, staking & earn products).

    • Led product and UX design across PayFi & Web3 experiences to make DeFi primitives more accessible and trustworthy.
    • Designed staking and rewards flows (Topi AI) with clear onboarding, daily rewards UX, and leaderboards to drive engagement.
    • Built token discovery and trading interfaces that surface AI insights while minimizing cognitive load for new users.
    • Partnered with product and engineering to ship Topi AI v1.2 design improvements: cleaner navigation, in‑chart trading, and partner integration flows.
    • Developed design patterns for gamified earning, task flows, and community incentives to boost retention and on‑chain activity.
  • Flowbyherox

    Flowbyherox

    Framer Creator

    Nov 2023 - Jan 2026

    Flowbyherox — creator of premium Framer website templates for startups, agencies, founders and businesses; shipping niche templates (fintech, VC, B2B) optimized for customization and speed.

    • Design and publish premium Framer templates (multi‑page, responsive, SEO‑aware) tailored for VC, fintech, and B2B audiences.
    • Built Paywave (fintech) and CapitalOne‑style templates with ready‑to‑use components, page animations, and CMS collections.
    • Packaged templates for easy customization so teams can launch in days instead of weeks—reducing build costs for customers.
    • Operated a small template store and affiliate program to widen distribution and generate recurring template sales.
    • Provided demo setups and documentation to help customers customize templates quickly in Framer.
  • NUMI

    NUMI

    Senior Product Designer

    Jun 2023 - Dec 2024

    NUMI (YC) — a design partner for startups: on‑demand senior product design for founders building apps, dashboards, and marketing experiences.

    • Embedded as a senior product designer on startup engagements—delivering rapid UI/UX work for MVPs, dashboards, and landing pages.
    • Owned end‑to‑end product design: research synthesis, wireframes, high‑fidelity UI, and developer handoff.
    • Built design systems and component libraries to accelerate product iteration and maintain consistency.
    • Produced investor‑facing pitch decks and product demos that clarified value propositions and drove fundraising conversations.
    • Coached founder teams on customer‑centered design practices and prioritized feature roadmaps for faster product‑market fit.
  • Thousand Faces

    Thousand Faces

    Design Consultant

    May 2023 - May 2025

    • Led Design & Marketing efforts.
    • Increase company revenue by 200% through campaigned
    • Design pitch deck for top female VC and founders
  • Bictory Finance

    Bictory Finance

    Senior Product Designer (Acquired)

    Mar 2022 - Jan 2023

    • Product Designer for:
    • Platform
    • NFT | Marketplace
    • Global experiences
    • Design System
  • UntitledDesigners

    UntitledDesigners

    Co-Founder (acquired)

    Jan 2022 - Jan 2025

    Linktree — a widely used bio link tool that helps creators and brands connect audiences to multiple destinations with one simple link.

    • Co‑founded and scaled a community‑driven design collective focused on helping creators launch and monetize web presence.
    • Built programs and resources that bridged designers and creators to practical web products and portfolios.
    • Contributed to product thinking and community growth activities that increased creator adoption and engagement.
    • Organized pro‑bono and non‑profit initiatives to train designers on web publishing and no‑code tooling.
    • Supported transition activities post‑acquisition (operations handoff, community integration, and knowledge transfer).
  • Bictory Finance

    Bictory Finance

    Product Designer

    Aug 2021 - Mar 2022

    • Designed landing pages and UX flows for an NFT marketplace and blockchain name service (BNS) products.
    • Created UI for NFT minting, marketplace listings, and wallet onboarding to reduce user friction.
    • Delivered polished UI for DeFi/NFT features—ensuring accessibility across devices and improving trust signals for collectors.
    • Implemented component‑based UIs and interactions to support rapid feature rollouts with engineering teams.
    • Worked on tokenized product pages and marketing assets to highlight creator stories and marketplace drops.
  • Nomad Stays

    Nomad Stays

    User Interface Designer

    Nov 2020 - Jun 2021

    • Product Designer for:
    • Platform
    • NFT | Marketplace
    • Global experiences
    • Design System
  • James Moses

    James Moses

    Senior Product Designer

    Feb 2020 - Jan 2026

    • Senior product design partner for Web3 projects including MultiversX (Xnames) and DreamOS — focused on naming systems and blockchain infrastructure UX.
    • Designed product flows and interaction models for Web3 features such as name registration, wallet linking, and on‑chain confirmations.
    • Translated complex blockchain concepts into clear UI patterns and microcopy to improve user trust and reduce friction.
    • Created reusable component libraries and prototypes to speed engineering handoffs and ensure consistency across product surfaces.
    • Worked cross‑functionally with product, engineering, and token teams to align visual design with on‑chain constraints and security considerations.
  • Hostbeak

    Hostbeak

    Lead User Interface Designer

    Jan 2020 - May 2020

    HostBeak — a web hosting and domain provider focused on helping SMEs, entrepreneurs, and creators establish an online presence.

    • Led UI and landing page design to help HostBeak communicate hosting plans and domain services clearly to SMEs.
    • Designed conversion‑focused page layouts and onboarding flows to increase signups and reduce churn.
    • Created responsive marketing assets and component patterns for product pages and promotions.
    • Collaborated with content and support teams to ensure product pages matched pricing, features, and technical constraints.
    • Established a visual system and UI kit to streamline future microsite and campaign builds.