Jeff Haack

Experience

• 

  ARVIVID

  Fractional CMO

  Feb 2023 - Present

  ARVIVID is a socially-conscious online art & prints gallery that showcases emerging international artists.

  • Developed comprehensive go-to-market strategy and calendar to establish key marketing communications and cadence in our owned & operated channels.
  • Built and implementing all aspects of site merchandising strategy, leading all product and merchandising team members through the product assortment and promotional cadence.
  • Lead all digital paid advertising efforts, managing performance marketing agency through Paid Search, Display, Retargeting, Paid Social and Affiliate marketing efforts.
• 

  Material Bank

  EVP of Marketing

  Feb 2022 - Feb 2023

  Material Bank is the fastest and most powerful way to search and sustainably sample design materials online.

  • Built a ground-up, full-stack marketing and creative team to service the entire organization within 90 days. Charged with conceiving and launching strategies and increasing audience, brand awareness and sales.
  • Managed all aspects of site content development and deployment for email programs and campaigns, social media marketing, performance marketing, tradeshows, events and print campaigns.
  • Constructed a separate performance marketing team for B2C brands, decreasing marketing spend by more than 25%, increasing ROAS by 40% and decreasing CAC by 45%+.
• 

  Columbia Sportswear

  VP of Global Marketing

  Nov 2011 - Feb 2022

  prAna is a sustainable apparel brand offering stylish and eco-friendly clothing for active lifestyles.

  • Led the prAna DTC business to successive double-digit growth from 2017 to 2021 culminating with 38% growth in 2021.
  • Executive in charge of a 60%+ increase in new consumer acquisition in 2020, leveraging full-funnel marketing efforts in paid, digital, PR and direct mail campaigns.
  • Achieved a 29% increase in prAna's brand awareness rating from 2019 to 2021, utilizing strategic top-of-funnel marketing efforts.
  • Established, owned and met yearly P&L targets for all marketing functions and expenses from 2016 to 2022 including a $19MM+ annual P&L for marketing.