- Fractional CMO
Full stack marketing leader & builder of beloved brands
I’m a marketing x creative leader with 25+ years experience servicing a wide range of brands in both agency and in-house roles. My work seeks to combine form and function, pushing the boundaries of traditional marketing. It emphasizes the integration of brand awareness, performance marketing and compelling creative to solve real-world problems for purpose-driven brands worldwide.
It all starts with identifying a brand's key differentiator. Then, I work closely with cross-functional teams to seaml…
- Strategic Vision & Leadership
- Storytelling & Messaging
- Consumer Experience & Insights
- Go-To-Market Strategies & Implementation
- Creative Direction
- Customer Acquisition & Retention
- Data-driven Solutions
- CRM Marketing & Lead Generation
You can find my full portfolio here:
Feb 2023 - Present
ARVIVID is a socially-conscious online art & prints gallery that showcases emerging international artists.
- Developed comprehensive go-to-market strategy and calendar to establish key marketing communications and cadence in our owned & operated channels.
- Built and implementing all aspects of site merchandising strategy, leading all product and merchandising team members through the product assortment and promotional cadence.
- Lead all digital paid advertising efforts, managing performance marketing agency through Paid Search, Display, Retargeting, Paid Social and Affiliate marketing efforts.
EVP of Marketing
Feb 2022 - Feb 2023
Material Bank is the fastest and most powerful way to search and sustainably sample design materials online.
- Built a ground-up, full-stack marketing and creative team to service the entire organization within 90 days. Charged with conceiving and launching strategies and increasing audience, brand awareness and sales.
- Managed all aspects of site content development and deployment for email programs and campaigns, social media marketing, performance marketing, tradeshows, events and print campaigns.
- Constructed a separate performance marketing team for B2C brands, decreasing marketing spend by more than 25%, increasing ROAS by 40% and decreasing CAC by 45%+.
VP of Global Marketing
Nov 2011 - Feb 2022
prAna is a sustainable apparel brand offering stylish and eco-friendly clothing for active lifestyles.
- Led the prAna DTC business to successive double-digit growth from 2017 to 2021 culminating with 38% growth in 2021.
- Executive in charge of a 60%+ increase in new consumer acquisition in 2020, leveraging full-funnel marketing efforts in paid, digital, PR and direct mail campaigns.
- Achieved a 29% increase in prAna's brand awareness rating from 2019 to 2021, utilizing strategic top-of-funnel marketing efforts.
- Established, owned and met yearly P&L targets for all marketing functions and expenses from 2016 to 2022 including a $19MM+ annual P&L for marketing.
Send me Talent
Chat with the founders of Go Fractional to learn what problems you could be solving tomorrow.