Jenifer H.

Vita offers independent employee benefits solutions and expert guidance—COBRA administration, pre-tax benefits, commuter programs, global benefits, technology, and consulting—to help businesses deliver meaningful benefits and stay compliant.

• Repositioned brand and defined a differentiated value proposition for the healthcare benefits market to improve buyer clarity and competitive positioning.
• Built and launched a scalable full‑funnel marketing playbook (demand gen, content, field, and sales enablement) to standardize campaign execution and handoffs to revenue teams.
• Aligned GTM across Marketing, Product and Sales using competitive insights and analytics to refine messaging and prioritize product roadmap opportunities.
• Established an experimentation culture—A/B testing frameworks and KPI dashboards—to optimize channel mix and conversion rates.
• Coached and developed marketing talent, creating repeatable hiring and onboarding practices for the marketing org.

The National Association of REALTORS® is the largest U.S. trade association representing residential and commercial real estate professionals, providing advocacy, education, research and industry resources.

• Sourced and evaluated U.S. real‑estate investments across PML, BRRRR, STR, LTR and rehab strategies to build a diversified portfolio.
• Managed end‑to‑end project evaluation and execution (acquisition underwriting, rehab oversight, capex planning, and exit strategy).
• Built partnerships and JV opportunities for deal flow and scale; open to co‑investment and operator introductions.
• Implemented systems for tracking performance, rent/sales comps, and cashflow to optimize hold vs. sell decisions.

• Various ELT roles
• Fractional CMO @ ActionVFX
• Fractional CMO @ Vita Companies
• Fractional CMO and Advisor @ Visual Quiz Builder
• Fractional Digital Leader @ Equips

Hubilo (now VirtualPRO by Brandlive) is a webinar and virtual events platform focused on engagement, analytics and content repurposing for demand and event teams.

• Advised go‑to‑market strategy and product positioning that emphasized content repurposing and post‑event ROI.
• Supported growth and marketing initiatives leading up to and through acquisition by Brandlive (acquired July 2025).
• Guided analytics and content workflows (Snackable Content Hub) to increase webinar engagement and downstream lead conversions.
• Coached founders and product teams on messaging, customer segmentation, and prioritization of engagement features for enterprise buyers.

• As VP of Global Growth Marketing at Culture Amp, I directed comprehensive global marketing strategies to enhance the marketing funnel's efficiency and drive substantial growth. My leadership in integrating performance, content, and digital marketing initiatives, along with spearheading ABM strategies and predictive marketing forecasts, significantly scaled our business impact.
• Key Achievements/Contributions:
• Improved MQL to SQO conversion by five percent within a year.
• Increased inbound growth by 11% through finely targeted organic strategies.
• Pioneered new product launches and established robust frameworks for ABM and marketing forecasts.

• At Elation Health, I was responsible for devising and implementing cohesive marketing and sales development strategies directly under the CEO’s guidance. My approach involved aligning content, product marketing, and demand generation teams with overarching company objectives, significantly enhancing sales processes through automation and targeted marketing.
• Key Achievements/Contributions:
• Led a robust team of over 45 professionals, significantly reducing customer acquisition costs.
• Boosted the inbound pipeline’s contribution to total sales to 70% by optimizing strategic marketing and automation.
• Shortened CAC payback period through targeted top-funnel strategies and lifecycle marketing.

Lyft designs, markets and operates a mobile app that connects riders and drivers and provides multimodal transportation solutions across consumer and enterprise segments.

• Owned business growth and product marketing programs focused on expanding adoption across strategic verticals and enterprise partnerships.
• Led cross‑functional GTM for new product launches and pricing models aimed at B2B2C partners and high‑value enterprise accounts.
• Partnered with Sales, Data Science and Product to define ICPs, build value‑based messaging and measure economic impact on partners and customers.
• Drove experiments to increase conversion and retention across paid and organic channels, elevating product messaging for partner co‑sell motions.

• Led Demand Generation and Marketing Operations, building scalable programs for enterprise verticals (Healthcare, Automotive) and B2B2C partnerships.
• Served as Interim Head of Marketing to integrate marketing teams and harmonize strategy during a critical growth phase.
• Launched and promoted programs such as Lyft Pass to drive adoption and brand visibility at industry events and partner channels.
• Implemented marketing ops systems and attribution to better connect spend to pipeline and LTV, improving cross‑channel efficiency.

SingleStore is a modern relational database (cloud and on‑prem) that delivers real‑time analytics and performance for modern applications and analytical workloads.

• Directed demand generation and marketing operations to accelerate product adoption and inbound growth.
• Achieved a 50% increase in inbound pipeline through targeted digital programs and content led growth initiatives.
• Launched a freemium product strategy to expand top‑of‑funnel acquisition and accelerate product‑led trial conversions.
• Built analytics and funnel instrumentation to drive iterative optimization across acquisition, activation and velocity metrics.

Streetwise Consulting Group provides modern marketing consulting services—product marketing, analytics, demand generation and field marketing—helping companies scale with fractional and project-based marketing leadership.

• Co‑founded and ran operations, directing client engagements and strategic partnerships to drive revenue and delivery quality.
• Designed and scaled a successful Salesforce AppExchange program for clients, improving product discoverability and partner integrations.
• Built repeatable go‑to‑market playbooks and operating models for early‑stage and mid‑market clients, delivering profitable results within the company’s first year.
• Managed client engagements for high‑profile customers (e.g., Salesforce, Zoom), pairing marketing strategy with tactical execution.

Greenhouse is a hiring and recruiting platform that helps companies improve sourcing, structured interviewing and onboarding to make better and fairer hiring decisions.

• Led a multi‑disciplinary marketing organization covering demand gen, ops, analytics, digital, partner, field/events and content marketing.
• Built integrated demand and field programs that supported pipeline goals and scaled enterprise acquisition motions.
• Developed partner marketing strategies and co‑sells to extend reach into targeted accounts and industry verticals.
• Established marketing analytics and reporting to measure funnel health and inform investment decisions across channels.

Fastly is an edge cloud platform and CDN that delivers fast, secure and programmable delivery of online experiences with real‑time observability and developer‑friendly controls.

• Owned demand generation, product marketing, marketing operations and sales development to accelerate adoption of edge cloud services.
• Defined product positioning and messaging that translated technical capabilities into customer business outcomes.
• Led cross‑functional campaigns to drive developer acquisition and enterprise trials, focusing on performance, security and observability use cases.
• Aligned SDR and marketing motions to improve lead quality, qualification speed and handoff to sales.

DocuSign provides electronic signature and digital transaction management solutions trusted by millions to accelerate agreement workflows and automate contract processes.

• Owned ISV and technology alliance go‑to‑market for DocuSign for Salesforce and other platform partners to drive joint revenue growth.
• Managed partner lifecycle from onboarding to co‑marketing and co‑selling, focusing on partner success and pipeline creation.
• Built joint demand programs and enablement to scale partner referrals and integrated solutions across ecosystems (Salesforce, Box, Dropbox, NetSuite and others).
• Coordinated product and partner roadmaps to ensure integration points delivered measurable customer value and sales uplift.

• Designed and executed global demand generation programs to grow adoption across enterprise segments and verticals.
• Owned campaign strategy, lead nurturing and channel activation to increase qualified pipeline and product trials.
• Implemented marketing attribution and measurement frameworks to tie demand spend to revenue outcomes and optimize channel mix.
• Partnered with product marketing and sales to create playbooks for product launches, feature adoption and expansion motions.

Microsoft is a multinational technology company that develops, licenses and sells software, services and devices—known for Windows, Office, Azure and enterprise productivity solutions.

• Led product marketing for a major Office 365 launch, focusing on positioning, launch planning and cross‑channel enablement.
• Coordinated GTM plans with engineering, sales and channel partners to drive adoption and onboarding of cloud productivity features.
• Created messaging and sales enablement collateral tailored to enterprise segments and partner ecosystems.
• Managed launch measurement and feedback loops to iterate on messaging and product packaging post‑launch.

• Owned product marketing responsibilities supporting Office 365 introduction and early customer adoption efforts.
• Developed buyer‑centric positioning, value props and enablement materials for sales and channel teams.
• Executed launch campaigns and collaborated with cross‑functional teams to align product features with customer use cases.
• Monitored post‑launch adoption signals and optimized content and demand tactics to accelerate user onboarding.