Ami D.

Experience

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  Napoli Shkolnik

  Chief Marketing Officer

  Jan 2025 - Present

  Napoli Shkolnik is a national litigation firm representing victims of defective drugs, medical devices, asbestos, aviation accidents, complex litigation, and serious personal injury matters.

  • Led integrated marketing for a national plaintiffs' firm focused on mass torts, class actions, and personal injury.
  • Developed and executed attorney advertising and client-acquisition campaigns across digital and offline channels.
  • Directed PR, thought leadership, and CLE promotion to raise partner profiles and case visibility.
  • Launched an award-winning personal injury campaign that reached millions and generated thousands of leads.
  • Oversaw community outreach and victim-centered messaging to support sensitive client communications.
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  Deutsche Bank

  VP, Marketing Operations & Analytics

  Jan 2015 - Present

  Deutsche Bank provides financial services to companies, governments, institutional investors, small and medium-sized businesses, and private individuals worldwide.

  • Built marketing analytics and reporting to measure global campaign ROI and channel performance.
  • Managed martech stack, data governance, and GDPR-compliant customer segmentation.
  • Enabled demand-generation via marketing automation, attribution models, and dashboards.
  • Partnered with regional and product teams to operationalize enterprise marketing programs.
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  JPMorganChase

  VP, Product Marketing

  Jan 2013 - Present

  J.P. Morgan is a global leader in financial services offering products and solutions to corporations, governments, institutions, and individuals in over 100 countries.

  • Defined product value propositions and go-to-market plans for consumer and commercial financial products.
  • Aligned product, risk, and legal stakeholders to accelerate compliant product launches.
  • Led competitive analysis and pricing strategy to enhance product differentiation.
  • Created sales enablement materials for branch and relationship teams to drive adoption.
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  New York Life Insurance Company

  Director, Product & Market Strategy

  Jan 2008 - Present

  • Developed market-entry and product roadmap strategies for life and annuity solutions.
  • Conducted consumer research and competitive analysis to prioritize product features.
  • Collaborated with distribution to refine agent tools, pricing, and field-facing collateral.
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  Big Think Capital

  SVP, Chief Marketing Officer

  Jan 2024 - Oct 2024

  Big Think Capital is a financial services marketplace that helps businesses find capital with competitive terms across multiple lending options.

  • Owned brand and demand-generation strategy for a fast-growing SMB funding marketplace.
  • Scaled social and employer-branding channels, growing LinkedIn to 10,000+ followers.
  • Led launches of partner- and product-facing assets, including the Partner Portal to streamline lead intake.
  • Built integrated campaigns supporting SBA, HELOC, and specialty financing product lines.
  • Activated events, PR, and content programs to support NYC expansion and hiring initiatives.
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  Big Think Capital

  SVP, Marketing

  Jan 2024 - Oct 2024

  • Directed marketing operations and growth programs to scale a national funding marketplace.
  • Launched integrated campaigns supporting SBA, HELOC, and specialty lending products.
  • Built partner marketing and events programs to expand referral and broker channels.
  • Oversaw creative, content, and PR to support recruitment, office openings, and brand initiatives.
  • Implemented performance measurement and optimization processes to improve lead-to-funding conversion.
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  New York Life Insurance Company

  CVP, Product Marketing

  Jun 2021 - Dec 2023

  New York Life provides life insurance and comprehensive financial solutions with one-on-one guidance to help individuals protect and build their future.

  • Defined go-to-market strategy for life insurance and long-term care product portfolios.
  • Led product positioning and messaging for term, whole, universal, and variable life offerings.
  • Partnered with distribution to create agent enablement, sales tools, and training materials.
  • Coordinated cross-functional launches with actuarial, compliance, and pricing teams.
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  New York Life Insurance Company

  CVP, Consumer Marketing

  Jan 2016 - Jan 2021

  • Led consumer marketing to drive awareness and acquisition across digital and agent channels.
  • Developed educational content and campaigns to improve insurance literacy and product adoption.
  • Optimized customer journeys and conversion funnels to increase policy sales and persistency.
  • Implemented segmentation and personalization strategies for mass-market product offers.
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  Deutsche Bank

  VP, Marketing Operations

  Jan 2015 - Jan 2016

  • Managed global marketing operations to ensure campaign delivery, budget control, and vendor performance.
  • Implemented automation, testing frameworks, and process improvements to lift campaign efficiency.
  • Oversaw martech integrations and data flows to support cross-channel activation and measurement.
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  JPMorgan Chase & Co.

  VP, Product Strategy

  Jan 2013 - Jan 2015

  • Shaped multi-year product roadmaps to drive adoption across retail and commercial segments.
  • Coordinated with engineering and analytics teams to prototype and test digital product experiences.
  • Governed stakeholder prioritization and resource allocation for strategic product initiatives.
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  New York Life Insurance Company

  Director, Market Strategy

  Jan 2008 - Jan 2013

  • Designed market segmentation and channel strategies to grow regional policy sales.
  • Led competitive intelligence and developed go-to-market playbooks for targeted markets.
  • Ran cross-functional pilots to test new distribution models and measure lift.