Ami D.

Napoli Shkolnik is a national litigation firm representing victims of defective drugs, medical devices, asbestos, aviation accidents, complex litigation, and serious personal injury matters.

• Led integrated marketing for a national plaintiffs' firm focused on mass torts, class actions, and personal injury.
• Developed and executed attorney advertising and client-acquisition campaigns across digital and offline channels.
• Directed PR, thought leadership, and CLE promotion to raise partner profiles and case visibility.
• Launched an award-winning personal injury campaign that reached millions and generated thousands of leads.
• Oversaw community outreach and victim-centered messaging to support sensitive client communications.

Deutsche Bank provides financial services to companies, governments, institutional investors, small and medium-sized businesses, and private individuals worldwide.

• Built marketing analytics and reporting to measure global campaign ROI and channel performance.
• Managed martech stack, data governance, and GDPR-compliant customer segmentation.
• Enabled demand-generation via marketing automation, attribution models, and dashboards.
• Partnered with regional and product teams to operationalize enterprise marketing programs.

J.P. Morgan is a global leader in financial services offering products and solutions to corporations, governments, institutions, and individuals in over 100 countries.

• Defined product value propositions and go-to-market plans for consumer and commercial financial products.
• Aligned product, risk, and legal stakeholders to accelerate compliant product launches.
• Led competitive analysis and pricing strategy to enhance product differentiation.
• Created sales enablement materials for branch and relationship teams to drive adoption.

• Developed market-entry and product roadmap strategies for life and annuity solutions.
• Conducted consumer research and competitive analysis to prioritize product features.
• Collaborated with distribution to refine agent tools, pricing, and field-facing collateral.

Big Think Capital is a financial services marketplace that helps businesses find capital with competitive terms across multiple lending options.

• Owned brand and demand-generation strategy for a fast-growing SMB funding marketplace.
• Scaled social and employer-branding channels, growing LinkedIn to 10,000+ followers.
• Led launches of partner- and product-facing assets, including the Partner Portal to streamline lead intake.
• Built integrated campaigns supporting SBA, HELOC, and specialty financing product lines.
• Activated events, PR, and content programs to support NYC expansion and hiring initiatives.

• Directed marketing operations and growth programs to scale a national funding marketplace.
• Launched integrated campaigns supporting SBA, HELOC, and specialty lending products.
• Built partner marketing and events programs to expand referral and broker channels.
• Oversaw creative, content, and PR to support recruitment, office openings, and brand initiatives.
• Implemented performance measurement and optimization processes to improve lead-to-funding conversion.

New York Life provides life insurance and comprehensive financial solutions with one-on-one guidance to help individuals protect and build their future.

• Defined go-to-market strategy for life insurance and long-term care product portfolios.
• Led product positioning and messaging for term, whole, universal, and variable life offerings.
• Partnered with distribution to create agent enablement, sales tools, and training materials.
• Coordinated cross-functional launches with actuarial, compliance, and pricing teams.

• Led consumer marketing to drive awareness and acquisition across digital and agent channels.
• Developed educational content and campaigns to improve insurance literacy and product adoption.
• Optimized customer journeys and conversion funnels to increase policy sales and persistency.
• Implemented segmentation and personalization strategies for mass-market product offers.

• Managed global marketing operations to ensure campaign delivery, budget control, and vendor performance.
• Implemented automation, testing frameworks, and process improvements to lift campaign efficiency.
• Oversaw martech integrations and data flows to support cross-channel activation and measurement.

• Shaped multi-year product roadmaps to drive adoption across retail and commercial segments.
• Coordinated with engineering and analytics teams to prototype and test digital product experiences.
• Governed stakeholder prioritization and resource allocation for strategic product initiatives.

• Designed market segmentation and channel strategies to grow regional policy sales.
• Led competitive intelligence and developed go-to-market playbooks for targeted markets.
• Ran cross-functional pilots to test new distribution models and measure lift.