Jonathan Loucks

Seattle, WA, USA

  1. Marketing
  2. Business Strategy
  3. Creative Director
  4. Lead Copywriter
  5. Brand Storytelling
  6. Brand Naming

Product & Brand Messaging for B2B Tech

Most companies don’t have a product problem. They have a messaging problem.


I work with B2B and tech teams to clarify positioning, define what actually matters to customers, and turn that into messaging that shows up across product, marketing, and sales.


I’ve spent 15+ years doing this at scale,leading global creative for Amazon Devices and building the brand and messaging system for Amazon Freight from the ground up.


I like building the system. I also like sweating the sentence.


If your product is …

Hire Jonathan
Jonathan Loucks

Experience

  • Water the Flowers

    Creative Consultant

    Jun 2024 - Present

    Water the Flowers is a creative agency helping brands with identity and storytelling across various mediums.

    • Partner with diverse brands across industries such as tech, healthcare, and AI to shape their brand identity.
    • Develop creative strategies and messaging frameworks that enhanced brand recognition and customer engagement.
    • Execute omnichannel campaigns using digital, social media, email, video, and packaging to boost brand visibility.

  • Amazon

    Head of Creative and Copy (Amazon Freight)

    Dec 2022 - Jun 2024

    • Established and led a global creative studio for Amazon Freight, enhancing brand visibility worldwide.
    • Directed cross-functional teams, including creative directors, designers, and strategists to produce innovative content.
    • Developed brand positioning and design systems, reinforcing Amazon Freight's market presence.

  • Amazon

    Global Creative and Content Director (Amazon Devices Brand Studio)

    Dec 2019 - Dec 2022

    • Led a large creative department at Amazon Devices, influencing the creative direction of numerous product launches.
    • Spearheaded initiatives that garnered over 23 million YouTube views in 2022, significantly boosting brand exposure.
    • Coordinated strategic content across multimedia platforms, enhancing customer engagement and brand perception.

  • Amazon

    Head of Content (Amazon Devices CX Labs)

    Dec 2015 - Dec 2019

    • Founded and managed Amazon Devices' first content design department, building a skilled team of 15 members.
    • Advanced content strategy and creation, contributing to improved user experience across Amazon devices.
    • Implemented processes that streamlined content production, maintaining consistencies in brand voice and design.

  • Amazon

    Senior Advertising Copywriter (Amazon Internal Ad Agency—D1/XCM)

    Jun 2014 - Dec 2015

    • Pioneered Amazon’s internal advertising initiatives, creating impactful print and digital campaigns.
    • Instrumental in the launch of Prime Day, culminating in 34.4 million items ordered globally.
    • Collaborated across departments to align advertising strategies with brand objectives, enhancing customer outreach.
  • Eddie Bauer

    Eddie Bauer

    Copy Manager

    Oct 2011 - Dec 2014

    • Repositioned Eddie Bauer to focus on adventure branding, driving up company valuation to $825 million.
    • Crafted the brand's tagline and developed a comprehensive brand book that guided marketing strategies.
    • Managed a team of writers and editors, ensuring brand voice consistency across various platforms.
  • University of Pittsburgh

    University of Pittsburgh

    Advertising & Writing Instructor

    Dec 2003 - Aug 2011

    • Delivered courses on advertising and writing, empowering students with industry-relevant skills.
    • Developed innovative curriculum that integrated practical and theoretical approaches to advertising and copywriting.