Most companies don’t have a product problem. They have a messaging problem.
I work with B2B and tech teams to clarify positioning, define what actually matters to customers, and turn that into messaging that shows up across product, marketing, and sales.
I’ve spent 15+ years doing this at scale,leading global creative for Amazon Devices and building the brand and messaging system for Amazon Freight from the ground up.
I like building the system. I also like sweating the sentence.
If your product is strong but the story isn’t landing, that’s where I come in.
What I help with
-Product positioning + messaging frameworks
-Launch narratives + GTM storytelling
-Website and lifecycle messaging
-Brand voice systems
-Naming and portfolio architecture
Example engagements
-Turn a feature-heavy product into a clear, differentiated story
-Rewrite a homepage to improve clarity and conversion
-Build a messaging system across product → marketing → sales
-Develop a launch narrative that actually lands
-Name and position new products or features
How I work
-Fast ramp, minimal oversight
-Work directly with founders, product, and PMM
-Balance strategy and execution (not just decks)
-Build systems your team can actually use
Selected experience
Amazon Devices—Global Creative and Content Director
Led global creative across Alexa, Fire TV, and Kindle. Oversaw 100+ product launches annually. Built messaging systems behind global campaigns.
Amazon Freight—Head of Creative and Copy
Built the brand from zero. Defined positioning, voice, and messaging architecture. Established a full in-house creative system.
Proof
-15+ years leading brand and product storytelling
-100+ launches per year at global scale
-Delivered 190M+ impressions.
-B2B and B2C across tech, logistics, and AI
